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Show Results For
-
All HBS Web
(13,207)
- People (59)
- News (2,958)
- Research (7,620)
- Events (66)
- Multimedia (85)
- Faculty Publications (5,195)
- January 2018
- Case
Viacom: Democratization of Data Science
By: Shane Greenstein and Christine Snively
In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would...
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Keywords:
Data Science;
Big Data;
Digital Platforms;
Analytics and Data Science;
Expansion;
Strategic Planning
Greenstein, Shane, and Christine Snively. "Viacom: Democratization of Data Science." Harvard Business School Case 618-016, January 2018.
- September 2013 (Revised June 2019)
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse, Ryan Barlow and Sheldon Wong
In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City–based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep...
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Keywords:
Creative Industries;
Nightlife;
Service Management;
Entertainment;
Fashion;
Celebrities;
Event Marketing;
Risk Management;
Customer Relationship Management;
Change Management;
Supply Chain Management;
Music Entertainment;
Product Marketing;
Entertainment and Recreation Industry;
Las Vegas
Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Case 514-028, September 2013. (Revised June 2019.)
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- Article
Unconscious Bias Training That Works
By: Francesca Gino and Katherine Coffman
To become more diverse, equitable, and inclusive, many companies have turned to unconscious bias (UB) training. By raising awareness of the mental shortcuts that lead to snap judgments—often based on race and gender—about people’s talents or character, it strives to...
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Keywords:
Implicit Bias;
Social Integration;
Empathy;
Prejudice and Bias;
Employees;
Training;
Attitudes;
Behavior;
Organizational Change and Adaptation
Gino, Francesca, and Katherine Coffman. "Unconscious Bias Training That Works." Harvard Business Review 99, no. 5 (September–October 2021): 114–123.
- Article
Surviving Radical Technological Change through Dynamic Capability: Evidence from the Typesetter Industry
Recent work in the field of management has focused on "dynamic capability," the ability of a firm to develop new capabilities in response to shifts in its external environment, as a significant source of competitive advantage. This paper enhances our understanding of...
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Keywords:
Management;
Technology;
History;
Competition;
Competency and Skills;
Investment;
Technological Innovation;
Business Ventures;
Geographic Location;
Knowledge Acquisition;
Competitive Advantage;
Change
Tripsas, M. "Surviving Radical Technological Change through Dynamic Capability: Evidence from the Typesetter Industry." Industrial and Corporate Change 6, no. 2 (March 1997): 341–377.
- August 2020 (Revised February 2021)
- Case
Luckin Coffee (A): Caffeine-fueled Growth?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for...
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Keywords:
Business Model;
Business Earnings;
Cost;
Cost Management;
Financial Statements;
Financial Condition;
Financial Management;
Stocks;
Profit;
Revenue;
Price;
Food;
Business History;
Employment;
Brands and Branding;
Product Positioning;
Marketing Strategy;
Business Strategy;
Expansion;
Competitive Strategy;
Food and Beverage Industry;
Technology Industry;
Asia;
China
Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
- 11 AM – 12:15 PM EDT, 21 Oct 2021
- Virtual Programming
Business Opportunities in Climate Adaptation
In the new virtual program Business Opportunities in Climate Adaptation, with HBS senior lecturer John Macomber (MBA 1983) and a panel of HBS alumni, you will learn how business leaders are currently developing or investing in opportunities that help society adapt to...
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- January 2011 (Revised April 2011)
- Case
CME Group
By: Forest L. Reinhardt and James Weber
The case describes CME Group, the world's largest commodities exchange, futures and options on futures contracts, history, regulation, and the strategic choices the company faced. CME Group was formed from the oldest and most well-known exchanges in the world. Traders...
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Keywords:
Financial Crisis;
Stocks;
Goods and Commodities;
Governing Rules, Regulations, and Reforms;
Risk Management;
Market Participation;
Market Transactions;
Financial Services Industry;
United States
Reinhardt, Forest L., and James Weber. "CME Group." Harvard Business School Case 711-005, January 2011. (Revised April 2011.)
- March 2010 (Revised August 2010)
- Case
Systems Infrastructure at Google (A)
By: Linda A. Hill and Emily Stecker
This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application...
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Keywords:
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Leadership Development;
Product Design;
Groups and Teams;
Creativity;
Motivation and Incentives;
Competitive Strategy;
Technology Industry;
United States
Hill, Linda A., and Emily Stecker. "Systems Infrastructure at Google (A)." Harvard Business School Case 410-110, March 2010. (Revised August 2010.)
- 22 Aug 2006
- First Look
First Look: August 22, 2006
manufacturing and the Toyota Production System. Asks students to consider whether New Balance should change aspects of its operations strategy in light of the consolidation among its competitors or whether...
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Keywords:
Martha Lagace
- 13 Jun 2011
- News
HBS Cases: Mobile Banking for the Unbanked
The HBS Case Method Teaches Real-World Lessons
Since 1924, Harvard Business School (HBS) has used the case study method to teach decision-making skills to business students. Nearly 80 percent of cases used at B-schools are developed by HBS faculty who work with business leaders around the world to write over 350... View Details
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
life, just that the pecking order from the poor person's perspective is likely to be different. The shift we see is in a new understanding about who the customer is. That's why we think that more companies should be looking to leverage...
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Keywords:
by Sean Silverthorne
- March 1991 (Revised April 1995)
- Case
Bundling
Recent developments in the software business point to some of the reasons why companies offer their products or services in bundles. One is the opportunity to leverage market power, as Microsoft arguably has done by bundling applications software with its operating...
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Brandenburger, Adam M., and Vijay Krishna. "Bundling." Harvard Business School Case 191-177, March 1991. (Revised April 1995.)
- December 2023 (Revised February 2024)
- Case
Transforming Healthcare Delivery at Karolinska University Hospital
By: Susanna Gallani, Mary Witkowski, Elena Corsi and Nikolina Jonsson
The case study examines the journey toward value-based healthcare at Karolinska University Hospital. The hospital's ambitious shift to a patient-centered care delivery model, accompanied by the construction of a new facility, encountered challenges such as high costs,...
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Keywords:
Change Management;
Transformation;
Transition;
Business Organization;
Communication Strategy;
Information Infrastructure;
Service Delivery;
Organizational Change and Adaptation;
Organizational Structure;
Health Industry;
Sweden;
Europe
Gallani, Susanna, Mary Witkowski, Elena Corsi, and Nikolina Jonsson. "Transforming Healthcare Delivery at Karolinska University Hospital." Harvard Business School Case 124-070, December 2023. (Revised February 2024.)
- Web
Class Profile - MBA
chooses to apply and enroll at HBS. We hope you will consider applying to HBS on your journey to make a difference in the world. We follow the GME Admissions Reporting Standards developed and voted on by GMAC member schools in July 2020....
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- March 2010 (Revised May 2010)
- Case
Design Creates Fortune: 2000 Tower Oaks Boulevard
By: John D. Macomber and Griffin James
A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the...
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Keywords:
Buildings and Facilities;
Cost vs Benefits;
Energy Conservation;
Construction;
Investment;
Knowledge Use and Leverage;
Leasing;
Renting or Rental;
Value Creation;
Real Estate Industry;
Maryland
Macomber, John D., and Griffin James. "Design Creates Fortune: 2000 Tower Oaks Boulevard." Harvard Business School Case 210-070, March 2010. (Revised May 2010.)
- 29 Jul 2021
- Blog Post
Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)
are working around the world to develop skills and knowledge while having significant responsibility and high impact. What are you working on this summer? This summer, I am serving as an Advisor on the Special Operations Team in the View Details
Forest L. Reinhardt
Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.
Professor Reinhardt is interested in the relationships between market and nonmarket... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
Authors:Mary J. Benner and Mary Tripsas Publication:Strategic Management Journal (forthcoming) Abstract New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this...
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Keywords:
Sean Silverthorne