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Show Results For
-
All HBS Web
(9,558)
- People (16)
- News (1,527)
- Research (6,946)
- Events (8)
- Multimedia (43)
- Faculty Publications (5,263)
- August 2004 (Revised July 2006)
- Case
PROPECIA TM: Helping Make Hair Loss History
By: Marta Wosinska and Youngme E. Moon
In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's...
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Keywords:
Advertising;
Communication Strategy;
Customers;
Marketing Communications;
Marketing Strategy;
Product Launch;
Product;
Performance Effectiveness;
Problems and Challenges;
Quality;
Pharmaceutical Industry
Wosinska, Marta, and Youngme E. Moon. "PROPECIA TM: Helping Make Hair Loss History." Harvard Business School Case 505-035, August 2004. (Revised July 2006.)
- 31 Jul 2012
- First Look
First Look: July 31
People Express Airlines Thomas R. Eisenmann and Lauren BarleyHarvard Business School Case 812-134 Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles...
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Carmen Nobel
- 27 Oct 2008
- Lessons from the Classroom
Achieving Excellence in Nonprofits
and executive management team is alike; every unhappy board and executive management team is unhappy in its own special way. In high-performing SMDOs, the board and executive management team have worked out an agreed and clear set of...
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by Sean Silverthorne
- 24 Oct 2008
- Working Paper Summaries
Platform Rules: Multi-Sided Platforms as Regulators
- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
economy is in a better place, they can stabilize the company for the next 12 months. Then they might have a shot at answering the multi-billion-dollar question: What is a viable strategy for the future of J.C. Penney? A few years ago,...
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- December 2007
- Article
China + India: The Power of Two
By: Tarun Khanna
China and India are burying the hatchet after four-plus decades of hostility. A few companies from both nations have been quick to gain competitive advantages by viewing the two as symbiotic. If Western corporations fail to do the same, they will lose their competitive...
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Keywords:
Competency and Skills;
Economic Growth;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Business History;
Competitive Strategy;
Cooperation;
China;
India
Khanna, Tarun. "China + India: The Power of Two." Harvard Business Review 85, no. 12 (December 2007).
- Web
How I Spent My HBS 2+2 Deferral: Jada Haynes - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
What's good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees, Kanter argues in her new book, SuperCorp:...
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by Rosabeth Moss Kanter
- 18 Apr 2023
- Research & Ideas
The Best Person to Lead Your Company Doesn't Work There—Yet
had been with the PE-owned company less than a year from when it was acquired until the PE fund’s exit. Some 30,000 private equity deals valued at $4 trillion took place in the five years ending in 2021, the authors write. That equals the...
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- January 2009
- Article
From Regional Star to Global Leader
By: Nitin Nohria
Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the...
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Keywords:
Communication Strategy;
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Leadership Development;
Management Teams;
Emerging Markets;
Product Development;
Beauty and Cosmetics Industry;
China;
Paris
Nohria, Nitin. "From Regional Star to Global Leader." Harvard Business Review 87, no. 1 (January 2009).
- May 2019
- Case
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)
By: John A. Quelch and Katherine B. Hartman
The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product...
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Keywords:
Brands and Branding;
Product Development;
Management;
Product Marketing;
Product Positioning;
Marketing Strategy;
Partners and Partnerships;
Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019.
- April 2005 (Revised November 2008)
- Case
Banco Real: Banking on Sustainability
By: Rosabeth M. Kanter and Ricardo Reisen de Pinho
ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally...
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Keywords:
Brands and Branding;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Competitive Advantage
Kanter, Rosabeth M., and Ricardo Reisen de Pinho. "Banco Real: Banking on Sustainability." Harvard Business School Case 305-100, April 2005. (Revised November 2008.)
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
International Business and Emerging Markets in Historical Perspective By: Jones, G. Abstract—This chapter examines international business in emerging markets over the long run. It shows how the strategies of...
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Dina Gerdeman
- February 2024
- Case
FIGS: Scrubbing the Status Quo
By: Jeffrey F. Rayport and Nicole Tempest Keller
In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million...
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- Web
About - Race, Gender & Equity
presently conducting research on organizational culture change aimed at reducing workplace inequality, strategies for women leaders to navigate gender stereotypes, and HBS alumni career and life decisions. She is founder and faculty chair...
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- October 1993 (Revised September 1996)
- Case
BANC ONE - 1993
By: Hugo Uyterhoeven and Myra M. Hart
From a small local bank, Banc One has grown to one of the largest and most profitable banks in the United States under the leadership of its CEO, John B. McCoy. It has an impressive track record of improving the performance of its acquisitions while retaining the...
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Keywords:
Leadership;
Acquisition;
Organizational Culture;
Policy;
Adaptation;
Business Growth and Maturation;
Strategy;
Performance Improvement;
Industry Structures;
Banking Industry;
United States
Uyterhoeven, Hugo, and Myra M. Hart. "BANC ONE - 1993." Harvard Business School Case 394-043, October 1993. (Revised September 1996.)
- 23 Apr 2013
- First Look
First Look: April 23
and informally ensure its members embrace proper business standards? Relying on his faculty experience, Michel Anteby takes readers inside the School to draw vivid parallels between the socialization of faculty and of students. In an era...
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Keywords:
Sean Silverthorne
- March 2014
- Teaching Note
Tesla Motors
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on...
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- January 2009 (Revised February 2009)
- Case
Grupo Bimbo: Growth and Social Responsibility
By: V. Kasturi Rangan and Regina Garcia-Cuellar
Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its corporate social responsibility...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Corporate Social Responsibility and Impact;
Reputation;
Expansion;
Food and Beverage Industry;
Mexico
Rangan, V. Kasturi, and Regina Garcia-Cuellar. "Grupo Bimbo: Growth and Social Responsibility." Harvard Business School Case 509-025, January 2009. (Revised February 2009.)
- October 1995
- Case
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water?
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Keywords:
Decision Choices and Conditions;
Global Strategy;
Goods and Commodities;
Marketing Strategy;
Strategic Planning;
Expansion;
Food and Beverage Industry
Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.