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Show Results For
-
All HBS Web
(1,975)
- People (2)
- News (351)
- Research (1,225)
- Events (11)
- Multimedia (14)
- Faculty Publications (863)
- February 13, 2011
- Article
Google's Search Gold Mine Could Tap Out
Rayport, Jeffrey F. "Google's Search Gold Mine Could Tap Out." Bloomberg Businessweek Online (February 13, 2011).
- June 2016
- Case
Publicis Groupe 2016: Maurice and the Millennials
By: Rosabeth Moss Kanter and Jonathan Cohen
Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he...
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Keywords:
Managing Change;
Transformations;
Digital;
Millennials;
Change;
Innovation;
Acquisitions;
Merger;
Culture;
Advertising Agency;
Reorganization;
Organizational Change and Adaptation;
Information Technology;
Change Management;
Restructuring;
Management Succession;
Marketing;
Mergers and Acquisitions;
Transformation;
Innovation and Invention;
Digital Marketing;
Advertising Industry
Kanter, Rosabeth Moss, and Jonathan Cohen. "Publicis Groupe 2016: Maurice and the Millennials." Harvard Business School Case 316-127, June 2016.
- December 2012 (Revised March 2015)
- Case
AmTran Technology Ltd.
By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson
As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,...
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Keywords:
Modularity;
Technology Transitions;
Analog;
Digital;
Television;
TV;
Flat-panel;
ATSC;
NTSC;
Video;
Global Strategy;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Product Development;
Product Design;
Supply Chain;
Business Strategy;
Competitive Strategy;
Technology Adoption;
Technology Platform;
Electronics Industry;
Taiwan;
United States;
Japan
Shih, Willy, Jyun-Cheng Wang, and Karen E. Robinson. "AmTran Technology Ltd." Harvard Business School Case 613-069, December 2012. (Revised March 2015.)
- 2001
- Book
Cases in e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Technology;
Digital;
Services;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Cases in e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2001.
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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Keywords:
JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Model;
Business Organization;
Family Business;
For-Profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Government Legislation;
Business History;
Human Resources;
Laws and Statutes;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 2018
- Article
Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
By: Wen Wen and Feng Zhu
We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,...
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Keywords:
Platform-owner Entry;
Entry Threat;
Innovation;
Complementors;
Mobile App Industry;
Digital Platforms;
Mobile and Wireless Technology;
Market Entry and Exit;
Price;
Innovation and Invention;
Applications and Software
Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Strategic Management Journal 40, no. 9 (September 2019): 1336–1367.
- October 2021 (Revised November 2021)
- Case
Bodega Aurrera: eCommerce at the Base of the Pyramid
By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago
Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having...
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Keywords:
Ecommerce;
Bottom Of The Pyramid;
Digitalization;
Omnichannel;
Walmart;
Business Model;
Internet and the Web;
Marketing Channels;
Technology Adoption;
E-commerce;
Retail Industry;
Latin America;
Mexico
Chu, Michael, Álvaro Rodríguez Arregui, Carla Larangeira, and Jenyfeer Martinez Buitrago. "Bodega Aurrera: eCommerce at the Base of the Pyramid." Harvard Business School Case 322-059, October 2021. (Revised November 2021.)
- December 2012 (Revised September 2022)
- Case
BabbaCo
By: Jeffrey J. Bussgang and Gaurav Jain
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels...
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Keywords:
Subscription;
Marketing;
Scaling;
Product-market Fit;
Online Marketing;
Customers;
Decisions;
Expansion;
Marketing Channels;
Business Startups;
Growth and Development Strategy;
Digital Marketing;
Marketing Strategy
Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
- Article
Social Networks Are the New Web Portals
Rayport, Jeffrey F. "Social Networks Are the New Web Portals." Bloomberg Businessweek Online (January 21, 2009).
- Article
Make Online Ads Accountable
Rayport, Jeffrey F. "Make Online Ads Accountable." Bloomberg Businessweek (February 16, 2009).
- Article
Facebook's New Golden Rule
Rayport, Jeffrey F. "Facebook's New Golden Rule." Harvard Business Review Blogs (December 16, 2010).
- March 1, 2011
- Article
Technology Will Make Collaboration Your Next Competitive Advantage
Rayport, Jeffrey F. "Technology Will Make Collaboration Your Next Competitive Advantage." MIT Technology Review (website) (March 1, 2011). (Lead Article: Guest Editor for March 2011, Technology Review’s month of articles on theme of Technology-Enabled Collaboration.)
- March 3, 2011
- Article
Can We Finally Eradicate Bad Products?
Rayport, Jeffrey F. "Can We Finally Eradicate Bad Products?" Harvard Business Review Blogs (March 3, 2011).
- 2004
- Book
Introduction to e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Technology;
Digital;
Services;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. 2nd ed. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2004.
- September 2013
- Case
Vogue: Defining the Culture of Fashion
By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the...
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Keywords:
Creative Industries;
Fashion;
Publishing;
Digital Technology;
Entertainment;
Product Portfolio Management;
Magazines;
Journals and Magazines;
Internet and the Web;
Change Management;
Resource Allocation;
Creativity;
Media;
Advertising;
Fashion Industry;
Publishing Industry;
Media and Broadcasting Industry
Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
- June 2007
- Article
Merchant or Two-Sided Platform?
By: Andrei Hagiu
This paper provides a first pass at clarifying the economic tradeoffs between two polar strategies for market intermediation: the "merchant" mode, in which the intermediary buys from sellers and resells to buyers; and the "two-sided platform" mode, under which the...
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Hagiu, Andrei. "Merchant or Two-Sided Platform?" Review of Network Economics 6, no. 2 (June 2007): 115–133.
- Forthcoming
- Article
Sampling Bias in Entrepreneurial Experiments
By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and...
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Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Sampling Bias in Entrepreneurial Experiments." Management Science (forthcoming). (Pre-published online December 14, 2023.)
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and...
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Keywords:
COVID-19 Pandemic;
Public Health;
Vaccines;
Social Media;
Advertising;
Power and Influence;
Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- March 2015 (Revised December 2016)
- Case
American Well: The DTC Decision
By: Elie Ofek and Natalie Kindred
In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,...
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Keywords:
Health Care;
Telehealth;
Telemedicine;
American Well;
Schoenberg;
Boston;
Israel;
Technology;
Online Care;
Direct-to-consumer;
DTC;
Health Insurance;
Affordable Care Act;
Health Care Reform;
Accountable Care Organizations;
Technology Change;
Innovation & Entrepreneurship;
Digital Marketing;
Strategy;
Competition;
Information Technology;
Marketing;
Technological Innovation;
Technology Adoption;
Entrepreneurship;
Marketing Strategy;
Health Industry;
Technology Industry;
Boston;
Massachusetts;
United States;
Israel
Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
- August 2018
- Teaching Note
IguanaFix
By: Frank V. Cespedes and Thomas Eisenmann
Teaching Note for HBS No. 817-056. IguanaFix, based in Argentina, is a platform business that connects consumers with home improvement contractors. The founders are evaluating growth options and an investment offer. The case focuses on scaling issues for a venture...
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