Filter Results
:
(388)
Show Results For
- All HBS Web (388)
- Faculty Publications (91)
Show Results For
- All HBS Web (388)
- Faculty Publications (91)
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value...
View Details
Keywords:
Carmen Nobel
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
View Details
Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 01 Dec 2016
- News
Alumni Books of 2016
Tetiaroa, French Polynesia by Richard H. Bailey (MBA 1981) (Tahiti Beachcomber S.A.) Bailey, the president and CEO of Pacific Beachcomber, published this coffee-table book on the beautiful Tetiaroa atoll, a collection of 12 small islands...
View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 01 Jun 2009
- News
Dispatches from the Global Classroom
families. Later, we gather with locals to learn about every aspect of rug weaving: cleaning and brushing the wool; pulling and spinning it out into yarn; coloring it with plant- and insect-based dyes; and finally, weaving it into the View Details
- 01 Dec 2004
- News
Retirement's Changing Face
my boat, and I am going to go down and give it a big kiss,’ ” he says, adding, “It’s beautiful down there. You’re weightless, like the astronauts, so you move around in an environment that’s very mystical and spooky. The only noise is the...
View Details
Keywords:
Personal Services
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
worked one week on, one week off, and in the case of our poultry farm, slept on the farm for days at a stretch to improve biosecurity. It took quite a bit of commitment to distribute food and products across the country, and so many went...
View Details
- 01 Jun 2011
- News
The House that Howard Built
the 1950s in then rural Holladay, Utah. With a brother six years older and a sister six years his junior, young Howard often had to amuse himself. Holladay was a great place for a boy to go hunting jackrabbits and ramble through the starkly View Details
- 15 Jun 2021
- News
June 2021 Books and Podcasts
of hard work, fidelity, and building the alliances necessary to achieve enduring success. John Andrew, a retired Boeing executive, offers a unique insider look at the profound changes the company experienced in the 1960s as the product...
View Details
- Web
Podcast - Managing the Future of Work
in a beautiful way the products from Apple, but also Samsung, good for Samsung, as I just mentioned, good for us, because, of course, we got some money out of that, and they helped refresh the stores. So the...
View Details
- Web
Podcast - Managing the Future of Work
what, and when, and measuring productivity can be contentious. But in 2023, more than a quarter of employees split their time in this hybrid mode—close to four out of 10 in larger firms. The fully remote model, while less common overall,...
View Details
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
View Details
Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 03 Mar 2017
- News
Big Blue’s Big Bet
conclusion by manually going through the data,” the lead doctor told the Japan Times, “but Watson’s speed is crucial in the treatment of leukemia, which progresses rapidly and can cause complications.” This is the beauty of Watson, which...
View Details
Keywords:
Paul Kix; illustrations by Dan Page
- Teaching Interest
Overview
I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,...
View Details
Keywords:
Business History;
Government And Business;
International Business;
Globalization;
History;
Government and Politics;
Entrepreneurship;
Ethics;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
- 12 May 2022
- News
Onboarding
women total on Fortune 500 boards. And diversity wasn’t particularly thought to be an important or desirable thing, even for a company whose business was focused on women. I mean, a good example would be Avon, which sold beauty View Details
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
portions of the code that would rarely be developed spontaneously by members of the Linux-developer community. Q: From your modelling, what can Microsoft do strategically to remain competitive against a product that is argued to be of...
View Details
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
traditions with you. This guide gives tips about turning everyday ingredients and products into a simple, two-minute ritual in four steps: purify, polish, prep, and nourish. But this book is also about a lifestyle, how you eat and sleep....
View Details
- Web
Podcast - Managing the Future of Work
if you are Siemens vs. General Electric—in terms of trying to attract in that talent—it matters a lot which company is able to grab the talent and bring them in inside. Some of the places where you see this impact happen in product market...
View Details
- Web
Podcast - Managing the Future of Work
but there are doctors and nurses in second careers and government executives in second careers, there are graphic designers, there’s the world’s greatest systems engineers, there are cultural anthropologists helping to understand organizational dynamics. The...
View Details
- Web
Podcast - Managing the Future of Work
employer, or both. Folks are less productive as an intern than they be as a permanent employee. I think secondly, where an employer, particularly a sizable employer, is located near one or more higher-education institutions that are...
View Details