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Show Results For
-
All HBS Web
(21,576)
- People (39)
- News (4,724)
- Research (13,246)
- Events (118)
- Multimedia (353)
- Faculty Publications (10,940)
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
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Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Media and Broadcasting Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- April 2011
- Article
Private Equity and Long-Run Investment: The Case of Innovation
By: Josh Lerner, Morten Sorensen and Per Stromberg
A long-standing controversy is whether LBOs relieve managers from short-term pressures of dispersed shareholders, or whether LBO funds themselves are driven by short-term profit motives and sacrifice long-term growth to boost short-term performance. We investigate 495...
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Lerner, Josh, Morten Sorensen, and Per Stromberg. "Private Equity and Long-Run Investment: The Case of Innovation." Journal of Finance 66, no. 2 (April 2011): 445–477.
- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
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Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
- 19 Nov 2014
- HBS Case
Marketing Marijuana
against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist...
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- 2016
- Book
Competing Against Luck: The Story of Innovation and Customer Choice
By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price....
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Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. Competing Against Luck: The Story of Innovation and Customer Choice. New York: Harper Business, 2016.
- November – December 1996
- Article
The Future of Interactive Marketing
By: J. A. Deighton
Keywords:
Marketing
Deighton, J. A. "The Future of Interactive Marketing." Harvard Business Review 74, no. 6 (November–December 1996): 151–160.
- 05 Feb 2013
- News
Marketing Effect of College Sports
- February 2022
- Article
Taxation and Innovation in the 20th Century
By: Ufuk Akcigit, John Grigsby, Tom Nicholas and Stefanie Stantcheva
This paper studies the effect of corporate and personal taxes on innovation in the United States over the twentieth century. We build a panel of the universe of inventors who patent since 1920, and a historical state-level corporate tax database with corporate tax...
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Keywords:
Innovation;
Income Taxes;
Corporate Taxation;
Firms;
Inventors;
State Taxation;
Business Taxation;
R&D Tax Credits;
Taxation;
Innovation and Invention;
History;
United States
Akcigit, Ufuk, John Grigsby, Tom Nicholas, and Stefanie Stantcheva. "Taxation and Innovation in the 20th Century." Quarterly Journal of Economics 137, no. 1 (February 2022): 329–385.
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period View Details
- 06 Feb 2009
- News
Tasting the fruits of effective innovation
- August 1991
- Background Note
Marketing Research
Summarizes and synthesizes materials in the following notes: Marketing Situation Assessment, Marketing Research: An Overview of Research Methods, and Research Methods in Marketing: Survey Research.
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Keywords:
Marketing
Sultan, Fareena. "Marketing Research." Harvard Business School Background Note 592-013, August 1991.
- Research Summary
Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide
The organizational theory of the multinational firms holds that foreignness is a liability, and specifically that lack of embeddedness in host-country social networks is a source of competitive disadvantage; meanwhile the literature on labor market discrimination...
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- Fourth Quarter 2002
- Article
Corporations and the Financing of Innovation
By: Paul A. Gompers
Gompers, Paul A. "Corporations and the Financing of Innovation." Federal Reserve Bank of Atlanta Economic Review (Fourth Quarter 2002).
- April 18, 2022
- Article
Will mRNA Technology Companies Spawn Innovation Ecosystems?
By: Christoph Grimpe, Timo Minssen, W. Nicholson Price, II and Ariel Dora Stern
The mRNA technologies that helped rapidly create effective COVID-19 vaccines could become technology platform businesses, which has tremendous implications for players in the world of drug development. These platforms could attract other companies interested in...
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Keywords:
Health Care;
Digital Health;
Technology;
Innovation;
Health Care and Treatment;
Technological Innovation;
Digital Transformation;
Health Industry;
United States
Grimpe, Christoph, Timo Minssen, W. Nicholson Price, II, and Ariel Dora Stern. "Will mRNA Technology Companies Spawn Innovation Ecosystems?" Harvard Business Review (website) (April 18, 2022).
- 1990
- Book
The Marketing Challenge of 1992
By: John A. Quelch, Robert D. Buzzell and Eric Salama
Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of 1992. Reading, MA: Addison-Wesley Publishing Company, 1990.
- 01 Dec 2015
- News
Sharing Knowledge of Innovation in India
faculty immersions in the region and developed opportunities for engagement with alumni and the local community. “There is great sharing of knowledge that can be done by the center,” says Tewari. “It can bring alive the extraordinary...
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- 2022
- Article
The Effects of Public and Private Equity Markets on Firm Behavior
By: Shai Bernstein
In this article, I review the theoretical and empirical literature on the effects of public and private equity markets on firm behavior, emphasizing the consequences that emerge from disclosure requirements, ownership concentration, and degree of firm standardization....
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Keywords:
Corporate Finance And Governance;
Financing Policy;
Commercialization;
Capital Markets;
Private Equity;
Public Equity;
Venture Capital;
Innovation and Invention;
Cost of Capital
Bernstein, Shai. "The Effects of Public and Private Equity Markets on Firm Behavior." Annual Review of Financial Economics 14 (2022): 295–318.
- Article
Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey
By: Rohit Deshpandé and John U. Farley
Keywords:
Markets;
Innovation and Invention;
Organizational Culture;
Performance;
Business Ventures;
Research
Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing 21, no. 1 (March 2004): 3–22.
- May 2019
- Article
The Role of Gatekeepers in Capital Markets
By: Sugata Roychowdhury and Suraj Srinivasan
Gatekeepers in financial markets have the power to provide the institutional stability, fortitude and direction necessary for the development and the smooth functioning of capital markets. At the same time, they are often motivated by their own private incentives....
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Keywords:
Gatekeepers;
Capital Markets;
Governing Rules, Regulations, and Reforms;
Performance Effectiveness
Roychowdhury, Sugata, and Suraj Srinivasan. "The Role of Gatekeepers in Capital Markets." Journal of Accounting Research 57, no. 2 (May 2019): 295–322.
- March 2020
- Article
Organizing Knowledge Production Teams Within Firms for Innovation
By: Vikas A. Aggarwal, David H. Hsu and Andy Wu
How should firms organize their pool of inventive human capital for firm-level innovation? While access to diverse knowledge may aid knowledge recombination, which can facilitate innovation, prior literature has focused primarily on one way of achieving that: diversity...
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Keywords:
Knowledge Recombination;
Organization Design;
Team Boundary;
Innovation;
Knowledge Sharing;
Diversity;
Innovation and Invention;
Groups and Teams;
Human Capital;
Organizational Design
Aggarwal, Vikas A., David H. Hsu, and Andy Wu. "Organizing Knowledge Production Teams Within Firms for Innovation." Art. 1. Strategy Science 5, no. 1 (March 2020): 1–16. (Lead article.)