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Show Results For
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All HBS Web
(504)
- News (55)
- Research (397)
- Events (1)
- Multimedia (2)
- Faculty Publications (135)
- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
Business School, have studied the risks and rewards of organizational values in depth using a young, ambitious advertising agency for a field study. What they learned about positive values surprised them, and their findings were published...
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by Martha Lagace
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
ramp-up production as quickly as possible. While Whitacre and Mulally maximize current sales, taking advantage of this opportunity in the near term is not a long-term strategy. All too often, both GM and Ford have squandered similar opportunities by simply raising...
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- 01 Mar 2004
- News
Ron Shaich’s Café Society
Ron Shaich (MBA 1978) is cofounder, chairman, and CEO of Panera Bread, the fast-growing bakery-café chain with over six hundred locations in mostly suburban markets across the United States. Panera’s ability to deliver high-quality food at reasonable View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
getting these organizations to pay for the service at full price or a discount and then provide it to the winning startups as an in-kind prize or investment? Assuming this activity will generate a significant amount of publicity, and as...
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- Web
Polaroid | Harvard Business School: Digital Archival Resources
efforts, manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia...
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- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
supply expenses are provided. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55343 Financing the Response to Climate Change: The Pricing and Ownership of U.S. Green Bonds By: Baker, Malcolm, Daniel Bergstresser, George...
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Dina Gerdeman
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
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Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a positive...
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Martha Lagace
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
of newspapers and magazines. And yet, as print ads flee online for pennies on the dollar — and newsprint prices jump while circulation and newsstand sales slump — these enterprises have never seen their financial prospects dim so rapidly....
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- 20 Feb 2008
- First Look
First Look: February 20, 2008
middlemen and defaulted on their loans. The risk of such events may explain, at least partly, why many seemingly more profitable export crops are not adopted. Download the paper: http://www.hbs.edu/research/pdf/08-065.pdf Catering through Nominal Share View Details
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Martha Lagace
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Sure, the price of tulips in the Netherlands skyrocketed to such outlandish heights that one flower sold for the equivalent of several hundred dollars before the market crashed in 1637, taking the Dutch economy down with it for many years...
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by Jim Aisner
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
television. He sponsored the famed, and infamous, quiz show The $64,000 Question in 1955. It is difficult, so many years later, to realize what a radical departure television advertising was for a man and a company which had flourished in...
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by Richard S. Tedlow
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
on financial controls, not on risks to consumers and brand reputations. That's not good enough" Even marketers who pay special attention to safety are reluctant to tout their superiority. You never see comparison advertising from an...
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- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each View Details
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Martha Lagace
- 14 May 2013
- First Look
First Look: May 14
Abstract—This paper examines the direct private equity investment strategies across sovereign wealth funds (SWFs) and their relationship to the funds' organizational structures. SWFs seem to engage in a form of trend chasing, since they are more likely to invest at...
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Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
that merchandise would no longer carry individual price tags and that shoppers might be overcharged at the register. More recently, customers have expressed concern that electronic shelf labels could be used to raise View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on View Details
- 25 Mar 2014
- First Look
First Look: March 25
School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This...
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Sean Silverthorne
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For the average independent band...
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April White
- 31 Jul 2007
- First Look
First Look: July 31, 2007
once as strong as dinosaurs, all now just as extinct. Destruction of businesses, fortunes, products, and careers is the price of progress toward a better material life. No one understood this bedrock economic principle better than Joseph...
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Martha Lagace