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All HBS Web
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- Faculty Publications (2,400)
- March 2024
- Supplement
Teamworks: Tackling a Forecasting Fumble (B)
By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
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Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Valuation;
Sports Industry;
Technology Industry;
United States;
North Carolina
- March 2024 (Revised May 2024)
- Case
Amperity: First-Party Data at a Crossroads
By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party...
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Ofek, Elie, Hema Yoganarasimhan, and Alexis Lefort. "Amperity: First-Party Data at a Crossroads." Harvard Business School Case 524-017, March 2024. (Revised May 2024.)
- March 2024 (Revised April 2024)
- Supplement
From 'BIG' Ideas to Sustainable Impact at ICL Group (B)
By: Linda A. Hill and Lydia Begag
In August 2023, Raviv Zoller, CEO of ICL Group, discussed his upcoming business trip to St. Louis with Eduard Croitoru, VP of ICL Corporate Initiatives, to commemorate the construction of ICL's new $400 million advanced manufacturing facility. In preparation for the...
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Keywords:
Change Management;
Agribusiness;
Accounting;
Communication;
Engineering;
Energy;
Renewable Energy;
Chemicals;
Machinery and Machining;
Metals and Minerals;
Mining;
Social Entrepreneurship;
Corporate Entrepreneurship;
Values and Beliefs;
Environmental Sustainability;
Natural Resources;
Globalization;
Information Technology;
Innovation and Invention;
Leadership;
Organizational Culture;
Personal Development and Career;
Manufacturing Industry;
Agriculture and Agribusiness Industry;
Chemical Industry;
Israel;
United States;
China
Hill, Linda A., and Lydia Begag. "From 'BIG' Ideas to Sustainable Impact at ICL Group (B)." Harvard Business School Supplement 424-043, March 2024. (Revised April 2024.)
- March 2024
- Exercise
'Storrowed': A Generative AI Exercise
By: Mitchell Weiss
"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a...
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Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Exercise 824-188, March 2024.
- March 2024
- Teaching Note
CoPilot(s): Generative AI at Microsoft and GitHub
By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- March 2024
- Teaching Note
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross
Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in...
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- March 2024
- Case
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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Keywords:
Customer Relationship Management;
Analytics and Data Science;
Growth and Development Strategy;
Customer Value and Value Chain;
Retail Industry;
United States
Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
- 2024
- Working Paper
Appropriate Entrepreneurship? The Rise of China and the Developing World
By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang
Global innovation and entrepreneurship has traditionally been dominated by a handful
of high-income countries, especially the US. This paper investigates the international
consequences of the rise of a new hub for innovation, focusing on the dramatic
growth of...
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Lerner, Josh, Junxi Liu, Jacob Moscona, and David Yang. "Appropriate Entrepreneurship? The Rise of China and the Developing World." Harvard Business School Working Paper, No. 24-061, March 2024.
- March 7, 2024
- Article
Integrating Digital Tools into Every Stage of Your Sales Strategy
By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that...
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Keywords:
Sales Management;
Digital Tools;
Sales;
Marketing Channels;
Technology Adoption;
Brands and Branding
Cespedes, Frank V., and Georg Krentzel. "Integrating Digital Tools into Every Stage of Your Sales Strategy." Harvard Business Review (website) (March 7, 2024).
- March 2024 (Revised April 2024)
- Case
'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners
By: Rosabeth M. Kanter and Jacob A. Small
Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case covers the rationale for electric...
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Kanter, Rosabeth M., and Jacob A. Small. "'The Wheels on the Bus' Go Electric: Highland Electric Fleets and Partners." Harvard Business School Case 324-107, March 2024. (Revised April 2024.)
- March 2024
- Case
Unintended Consequences of Algorithmic Personalization
By: Eva Ascarza and Ayelet Israeli
“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for...
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Keywords:
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Prejudice and Bias;
Customization and Personalization;
Technology Industry;
Retail Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
- March 2024
- Module Note
Accounting Standards for the 21st Century
By: Jonas Heese
Over the past two decades, accounting standards have evolved to meet the demands of a rapidly changing business environment. This module note focuses on understanding the impact of these standards on measuring firm performance and financial position in the context of a...
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Heese, Jonas. "Accounting Standards for the 21st Century." Harvard Business School Module Note 124-056, March 2024.
- March 2024
- Article
Being Together in Place as a Catalyst for Scientific Advance
By: Eamon Duede, Misha Teplitskiy, Karim R. Lakhani and James Evans
The COVID-19 pandemic necessitated social distancing at every level of society, including universities and research institutes, raising essential questions concerning the continuing importance of physical proximity for scientific and scholarly advance. Using customized...
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Duede, Eamon, Misha Teplitskiy, Karim R. Lakhani, and James Evans. "Being Together in Place as a Catalyst for Scientific Advance." Art. 104911. Research Policy 53, no. 2 (March 2024).
- March 2024
- Article
How Foes Become Allies: The Shifting Role of Business in Climate Politics
By: Irja Vormedal and Jonas Meckling
Firms often oppose costly public policy reforms—but under what conditions may they
come to support such reforms? Previous scholarship has taken a predominantly static
approach to the analysis of business positions. Here, we advance a dynamic theory of
change in...
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Vormedal, Irja, and Jonas Meckling. "How Foes Become Allies: The Shifting Role of Business in Climate Politics." Policy Sciences 57, no. 1 (March 2024): 101–124.
- March 2024
- Module Note
Navigating the Future: Managing Financial Forecasts
By: Mark Egan
This module note guides instructors on delivering a course module that focuses on understanding, developing, and using financial forecasts from a chief financial officer’s (CFO) perspective. The cases in the module equip students with an understanding of the techniques...
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Keywords:
CFO;
Forecasting;
Corporate Finance;
Forecasting and Prediction;
Financial Management;
Revenue;
United States
Egan, Mark. "Navigating the Future: Managing Financial Forecasts." Harvard Business School Module Note 224-075, March 2024.
- 2024
- Report
The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria
By: Saveshen Pillay, Zaakirah Ismail, Anywhere Sikochi and Charles Odii
This is a summary of our working paper exploring the possibility of creating a public sector small and medium enterprise (SME) grading system in Emerging Markets. Using research and insights from ongoing work with the Nigerian government, the first country in Africa to...
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Pillay, Saveshen, Zaakirah Ismail, Anywhere Sikochi, and Charles Odii. "The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria." Report, March 2024.
- March 2024
- Article
What Makes Groups Emotional
By: Amit Goldenberg
When people experience emotions in a group, their emotions tend to have stronger intensity and to last longer. Why is that? This question has occupied thinkers throughout history, and with the use of digital media it is even more pressing today. Historically, attention...
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Goldenberg, Amit. "What Makes Groups Emotional." Perspectives on Psychological Science 19, no. 2 (March 2024): 489–502.