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- Faculty Publications (32)
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- All HBS Web (144)
- Faculty Publications (32)
- 01 Mar 2011
- News
HBS Faculty Approves Curriculum Innovations
four half-terms, allowing faculty more creativity in shaping innovative courses and students more flexibility in building their schedules. While less far-reaching on the surface, over time the modular...
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- 28 Jan 2011
- News
HBS Faculty Approves Curriculum Innovation
four half-terms, allowing faculty more creativity in shaping innovative courses and students more flexibility in building their schedules. While less far-reaching on the surface, over time the modular...
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- 2016
- Working Paper
The Mirroring Hypothesis: Theory, Evidence and Exceptions
By: Lyra J. Colfer and Carliss Y. Baldwin
The mirroring hypothesis predicts that organizational ties within a project, firm, or group of firms (e.g., communication, collocation, employment) will correspond to the technical patterns of dependency in the work being performed. A thorough understanding of the...
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Keywords:
Modularity;
Innovation;
Product And Process Development;
Organization Design;
Design Structure;
Organizational Ties;
Mirroring Hypothesis;
Industry Architecture;
Product Architecture;
Complex Technical Systems;
Information Technology;
Organizational Design;
Organizational Structure;
Relationships;
Innovation and Invention;
Product Development
Colfer, Lyra J., and Carliss Y. Baldwin. "The Mirroring Hypothesis: Theory, Evidence and Exceptions." Harvard Business School Working Paper, No. 16-124, April 2016. (Revised May 2016.)
- December 2012 (Revised March 2015)
- Case
AmTran Technology Ltd.
By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson
As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,...
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Keywords:
Modularity;
Technology Transitions;
Analog;
Digital;
Television;
TV;
Flat-panel;
ATSC;
NTSC;
Video;
Global Strategy;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Product Development;
Product Design;
Supply Chain;
Business Strategy;
Competitive Strategy;
Technology Adoption;
Technology Platform;
Electronics Industry;
Taiwan;
United States;
Japan
Shih, Willy, Jyun-Cheng Wang, and Karen E. Robinson. "AmTran Technology Ltd." Harvard Business School Case 613-069, December 2012. (Revised March 2015.)
- March 2021
- Article
Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies
By: Willy C. Shih
Many new technologies are complex and embody high levels of technical sophistication, and applying them should require significant knowledge and experience. Yet, the rapid adoption and incorporation of these technologies into other innovations seems inconsistent with...
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Keywords:
Abstraction;
Technological And Scientific Innovation;
Technological Progress;
Diffusion Of Innovation;
Technology Adoption;
Technological Innovation;
Complexity;
Information Technology;
Strategy
Shih, Willy C. "Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies." Strategy Science 6, no. 1 (March 2021): 54–61. (ISSN 2333-2050 (print), ISSN 2333-2077 (online))
- September 2012 (Revised April 2013)
- Case
Digital Microscopy at Carl Zeiss: Managing Disruption
By: Willy Shih
Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of...
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Keywords:
Modularity;
High Technology Products;
Emergent Strategy;
Product Lines;
Corporate Strategy;
Digital Platforms;
Disruptive Innovation;
Technology Industry;
Germany
Shih, Willy. "Digital Microscopy at Carl Zeiss: Managing Disruption." Harvard Business School Case 613-039, September 2012. (Revised April 2013.)
- January 2022 (Revised August 2022)
- Case
Geely SEA: New Electric Vehicle Platforms
By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led...
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Keywords:
Product Innovation;
Product Architecture;
Product Engineering;
Platform Design;
Platform Strategy;
Information Infrastructure;
Digital Platforms;
Information Technology;
Product Design;
Product Development;
Cost Management;
Decision Making;
Competitive Strategy;
Industry Structures;
Auto Industry;
China;
Sweden
Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
- November 2023
- Teaching Plan
Geely SEA: New Electric Vehicle Platforms
By: Willy Shih
Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized...
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- 14 Aug 2012
- First Look
First Look: August 14
entails the risk of becoming dependent on outside owners of IP. To address this tension we propose the concept of "IP modularity." We argue that, by managing a system's modular structure in conjunction with its IP, firms can...
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Keywords:
Sean Silverthorne
- 20 Dec 2011
- First Look
First Look: December 20
innovation in open systems is an important trend in the modern global economy. In general, distributed innovation is made possible by the modularity of the underlying product...
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Keywords:
Carmen Nobel
- May 2009
- Case
Tokyo Electron Ltd.
By: Willy C. Shih and Andrew A. King
Tokyo Electron Ltd. operates in a constrained innovation environment, defined by modular boundaries that are long standing in the industry that it serves, the global semiconductor manufacturing industry. While the original motivation for these boundaries was division...
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Keywords:
Globalized Markets and Industries;
Governance Controls;
Technological Innovation;
Organizational Change and Adaptation;
Boundaries;
Manufacturing Industry;
Semiconductor Industry
Shih, Willy C., and Andrew A. King. "Tokyo Electron Ltd." Harvard Business School Case 609-096, May 2009.
- Article
Reflections on the 2013 Decade Award: 'Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited' Ten Years Later
By: Mary Benner and Michael Tushman
This paper reflects on Benner and Tushman (2003): "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited." Our paper received the Academy of Management Review's best paper award in 2003 and the decade award in 2013. We consider the...
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Keywords:
Organizations;
Innovation and Invention;
Performance Productivity;
Innovation and Management
Benner, Mary, and Michael Tushman. "Reflections on the 2013 Decade Award: 'Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited' Ten Years Later." Academy of Management Review 40, no. 4 (October 2015): 497–514.
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...
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Keywords:
Nexus;
Google;
ASUSTeK;
Android;
Tablet;
Kindle;
Kindle Fire;
Notebook Computers;
ODM;
Apple;
Price Point;
App Store;
Ecosystem;
Open Handset Alliance;
Reference Design;
iPad;
EMS;
Electronic Manufacturing Services;
Smartphone;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Product Marketing;
Product Launch;
Product Positioning;
Industry Structures;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Mobile and Wireless Technology;
Digital Platforms;
Information Technology;
Internet and the Web;
Computer Industry;
Information Technology Industry;
Technology Industry;
Taiwan;
United States
Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
Alan D. MacCormack
Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details
- December 2019
- Case
Bill & Melinda Gates Foundation: Shaping the Vaccine Manufacturing Ecosystem (Abridged)
By: Willy Shih
This case describes the efforts of the Bill & Melinda Gates Foundation to lower the cost of producing vaccines to prevent polio infections. It is an abridged version of HBS Case No. 620-021 with less emphasis on comparison between traditional and the new compact...
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Keywords:
Vaccine;
Manufacturing;
Barriers To Entry;
Production;
Cost;
Technological Innovation;
Market Entry and Exit;
Pharmaceutical Industry
Shih, Willy. "Bill & Melinda Gates Foundation: Shaping the Vaccine Manufacturing Ecosystem (Abridged)." Harvard Business School Case 620-071, December 2019.
Karim R. Lakhani
Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details
- 27 Mar 2008
- Working Paper Summaries
Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis
- 30 Mar 2021
- Research & Ideas
Commuting Hurts Productivity and Your Best Talent Suffers Most
School Assistant Professor of Business Administration Andy Wu to conduct a study that asked: Does the daily commute affect innovation and productivity for tens of millions of workers? And if so, what are the implications for companies...
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Keywords:
by Lane Lambert
- 15 Jan 2008
- First Look
First Look: January 15, 2008
Working PapersCompetition in Modular Clusters Authors:Carliss Y. Baldwin and C. Jason Woodard Abstract The last twenty years have witnessed the rise of disaggregated "clusters," "networks," or "ecosystems"...
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Keywords:
Martha Lagace