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All HBS Web
(524)
- News (73)
- Research (413)
- Multimedia (1)
- Faculty Publications (357)
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- November 1978 (Revised December 1979)
- Case
Federal Express (C)
The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between...
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Keywords:
Product Marketing;
Sales;
Air Transportation Industry;
Air Transportation Industry;
United States
Lovelock, Christopher H. "Federal Express (C)." Harvard Business School Case 579-041, November 1978. (Revised December 1979.)
- October 1976 (Revised April 1983)
- Case
Federal Express (A)
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak", an overnight...
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Keywords:
Advertising;
Product Marketing;
Sales;
Air Transportation Industry;
Air Transportation Industry;
United States
Lovelock, Christopher H. "Federal Express (A)." Harvard Business School Case 577-042, October 1976. (Revised April 1983.)
- October 1989 (Revised May 1998)
- Teaching Note
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note
By: David B. Yoffie
Teaching Note for (9-391-106) and (9-390-001).
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- 17 Jul 2012
- First Look
First Look: July 17
origins of the social psychology of creativity, trace its arc, and suggest directions for its future. Demand and Capacity Management in Air Transportation Authors:Cynthia Barnhart, Douglas S. Fearing, Amedeo...
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Keywords:
Sean Silverthorne
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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Keywords:
JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Model;
Business Organization;
Family Business;
For-Profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Government Legislation;
Business History;
Human Resources;
Laws and Statutes;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 24 Jul 2013
- Op-Ed
Detroit Files for Bankruptcy: HBS Faculty Weigh In
York, Los Angeles, and Denver have worked with private partners to emphasize public transportation and start to de-emphasize single-driver cars. Despite obvious obstacles (e.g., you live in a suburb or own a store that can be accessed...
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- 27 Feb 2007
- First Look
First Look: February 27, 2007
in the world. But now the end seemed close. Was there a way to save eDonkey? Was it time for Yagan to get out? He had little time to figure out his next move. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707482 Restructuring...
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Keywords:
Martha Lagace
- June 1996 (Revised April 2003)
- Case
AeroTech Service Group, Inc.
AeroTech Service Group uses Internet protocols and other advanced computing technologies to interconnect the IS networks of McDonnell-Douglas Aerospace with many of its customers, suppliers, and other partners. The case discusses AeroTech's product and explores options...
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Keywords:
Internet and the Web;
Information Technology;
Air Transportation Industry;
Air Transportation Industry
Upton, David M., and Andrew P. McAfee. "AeroTech Service Group, Inc." Harvard Business School Case 696-094, June 1996. (Revised April 2003.)
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were product oriented instead of customer oriented." As was so often true of Levitt's work,...
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- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think purchasing a plane ticket straight from the airline versus on...
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- October 2016 (Revised November 2016)
- Case
DO & CO: Gourmet Entertainment
By: Juan Alcácer and Esel Çekin
This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline...
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Keywords:
Strategy;
International Expansion;
Operational Constraints;
Three-dimensional Growth;
Value-added Approach;
Brand Acquisition;
Airline Catering;
Airline Industry;
Event Catering;
Hospitality;
Profitable Growth;
Team Management;
Competition;
Talent and Talent Management;
Corporate Strategy;
Operations;
Brands and Branding;
Value Creation;
Globalized Firms and Management;
Expansion;
Acquisition;
Growth and Development Strategy;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry
Alcácer, Juan, and Esel Çekin. "DO & CO: Gourmet Entertainment." Harvard Business School Case 717-416, October 2016. (Revised November 2016.)
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
of business and discusses the implications for research and public policy. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=49954 The Air War Versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S....
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Keywords:
Sean Silverthorne
- June 2013
- Supplement
Hexcel Turnaround—2001 (Video Supplement)
This is the Video Supplement for Hexcel Turnaround - 2001(A), (B) and (C), HBS Cases 806099, 806100, 806101.
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Keywords:
Turnarounds;
Human Capital;
Organizational Change And Transformation;
Organizational Culture;
Organizational Management;
Leadership;
General Management;
Bankruptcy;
Bankruptcy Reorganization;
Financial Crisis Management;
Acquisitions;
Debt Crisis;
Debt;
Debt Management;
Crisis Management;
Financial Crisis;
Private Equity;
Public Ownership;
Resignation and Termination;
Restructuring;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
United States;
Europe
Sharpe, Jim. "Hexcel Turnaround—2001 (Video Supplement)." Harvard Business School Video Supplement 813-723, June 2013.
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers...
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- 13 Jan 2009
- First Look
First Look: January 13, 2009
expand internationally with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708479 HNA Group: Moving China's View Details
Keywords:
Martha Lagace