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All HBS Web
(1,870)
- Faculty Publications (528)
- November 2005 (Revised July 2007)
- Case
Pine Ridge Winery, LLC (A)
By: Joseph B. Lassiter III and Lauren Barley
George Scheppler, president and CEO of Pine Ridge Winery, LLC, (the "Company") sat in his office overlooking the steep hillside vineyards of the Pine Ridge Winery in Napa Valley. It was June 2005, and he was preparing for the upcoming board of managers meeting where he...
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Keywords:
Governing and Advisory Boards;
Brands and Branding;
Product Positioning;
Corporate Strategy;
Napa Valley
Lassiter, Joseph B., III, and Lauren Barley. "Pine Ridge Winery, LLC (A)." Harvard Business School Case 806-060, November 2005. (Revised July 2007.)
- November 2005 (Revised September 2007)
- Case
Beijing Hualian
By: David E. Bell and Mary L. Shelman
China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's...
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Keywords:
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Competition;
Corporate Strategy;
Retail Industry;
China
Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
- November 2005
- Case
Inventec Corporation
By: Krishna G. Palepu and Ingrid Vargas
Inventec Corp., with $4.5 billion in annual revenues, was one of Taiwan's leading original design manufacturers (ODMs). Inventec designed and manufactured electronic products such as computers, servers, MP3 players, PDAs, and cellular telephones for client companies...
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Keywords:
Multinational Firms and Management;
Competitive Strategy;
Emerging Markets;
Manufacturing Industry;
Electronics Industry;
China;
India
Palepu, Krishna G., and Ingrid Vargas. "Inventec Corporation." Harvard Business School Case 106-016, November 2005.
- November 2005 (Revised August 2007)
- Case
ConAgra Foods: The Next Chapter
By: Ray A. Goldberg and Mary L. Shelman
In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No....
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Keywords:
Change Management;
Corporate Strategy;
Leading Change;
Management Succession;
Strategic Planning;
Brands and Branding;
Food;
Agribusiness;
Product Marketing;
Management Teams;
Transformation;
Customer Focus and Relationships;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
United States
Goldberg, Ray A., and Mary L. Shelman. "ConAgra Foods: The Next Chapter." Harvard Business School Case 906-409, November 2005. (Revised August 2007.)
- October 2005 (Revised February 2007)
- Case
Ripe 'n Ready
By: Ray A. Goldberg and Laura Winig
Stoned fruit has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name--Ripe 'N Ready--that enabled retailers to differentiate their stores and producers to differentiate the products they...
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Goldberg, Ray A., and Laura Winig. "Ripe 'n Ready." Harvard Business School Case 906-404, October 2005. (Revised February 2007.)
- October 2005 (Revised March 2006)
- Case
Strategic Inflection: TiVo in 2005
By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half...
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Keywords:
Technological Innovation;
Competition;
Partners and Partnerships;
Information Infrastructure;
Television Entertainment;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry
Yoffie, David B., Pai-Ling Yin, and Barbara Mack. "Strategic Inflection: TiVo in 2005." Harvard Business School Case 706-421, October 2005. (Revised March 2006.)
- October 2005 (Revised August 2006)
- Case
Haier: Taking a Chinese Company Global
By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an...
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Keywords:
Global Strategy;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
China
Palepu, Krishna G., Tarun Khanna, and Ingrid Vargas. "Haier: Taking a Chinese Company Global." Harvard Business School Case 706-401, October 2005. (Revised August 2006.)
- October 2005 (Revised March 2006)
- Module Note
Rethinking Positioning
By: Youngme E. Moon
Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy.
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Moon, Youngme E. "Rethinking Positioning." Harvard Business School Module Note 506-025, October 2005. (Revised March 2006.)
- September 2005 (Revised January 2006)
- Case
Yum! Brands, Inc: A Corporate Do-Over
By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman
Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company...
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Keywords:
Product;
Brands and Branding;
Service Operations;
Expansion;
Trade;
Leadership Development;
Business or Company Management;
Food and Beverage Industry;
Retail Industry
Frei, Frances X., Amy C. Edmondson, James Weber, and Eliot Sherman. "Yum! Brands, Inc: A Corporate Do-Over." Harvard Business School Case 606-041, September 2005. (Revised January 2006.)
- September 2005 (Revised July 2006)
- Case
Kingsford Charcoal
By: Das Narayandas and Alison Berkley Wagonfeld
Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several...
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Keywords:
Price;
Marketing Strategy;
Business Growth and Maturation;
Advertising;
Brands and Branding;
Consumer Products Industry;
United States
Narayandas, Das, and Alison Berkley Wagonfeld. "Kingsford Charcoal." Harvard Business School Case 506-020, September 2005. (Revised July 2006.)
- September 2005 (Revised April 2010)
- Case
Scharffen Berger Chocolate Maker (A)
By: Daniel C. Snow, Steven C. Wheelwright and Alison Berkley Wagonfeld
Scharffen Berger, a premium brand chocolate, is growing rapidly and must decide where and when to add capacity in the production line and with what technology. The company must consider the demands of marketing, the impact on quality and reputation, and the economics...
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Keywords:
Production;
Business Processes;
Organizational Change and Adaptation;
Performance Capacity;
Quality;
Expansion
Snow, Daniel C., Steven C. Wheelwright, and Alison Berkley Wagonfeld. "Scharffen Berger Chocolate Maker (A)." Harvard Business School Case 606-043, September 2005. (Revised April 2010.)
- August 2005 (Revised May 2006)
- Case
Cherkizovsky Group, The (A) (Abridged)
By: Lynn S. Paine
Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team...
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Keywords:
History;
Business Conglomerates;
Privatization;
Transformation;
Management Teams;
Sales;
Brands and Branding;
Business or Company Management;
Marketing Strategy;
Crisis Management;
Food and Beverage Industry;
Russia
Paine, Lynn S. "Cherkizovsky Group, The (A) (Abridged)." Harvard Business School Case 306-021, August 2005. (Revised May 2006.)
- July 2005 (Revised July 2006)
- Case
Icebreaker: The US Entry Decision
By: Joseph B. Lassiter III and Dan Heath
Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position...
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Keywords:
Market Entry and Exit;
Distribution Channels;
Product Launch;
Product Development;
Brands and Branding;
Manufacturing Industry;
Apparel and Accessories Industry;
Retail Industry;
New Zealand;
United States
Lassiter, Joseph B., III, and Dan Heath. "Icebreaker: The US Entry Decision." Harvard Business School Case 806-006, July 2005. (Revised July 2006.)
- 2005
- Book
Renewing Unilever: Transformation and Tradition
By: Geoffrey Jones
This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand...
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Keywords:
Business History;
Decision Making;
Organizational Culture;
Globalization;
Transformation;
Human Resources;
Business Strategy;
Brands and Branding;
Innovation and Invention;
Consumer Products Industry
Jones, Geoffrey. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005.
- May 2005 (Revised September 2015)
- Case
Hans Wilsdorf and Rolex
By: Geoffrey Jones and Alexander Atzberger
Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other...
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Keywords:
Entrepreneurship;
Geographic Location;
Brands and Branding;
Luxury;
Competitive Advantage;
Consumer Products Industry;
Switzerland
Jones, Geoffrey, and Alexander Atzberger. "Hans Wilsdorf and Rolex." Harvard Business School Case 805-138, May 2005. (Revised September 2015.)
- May 2005 (Revised January 2008)
- Case
Inniskillin and the Globalization of Icewine
By: Geoffrey G. Jones and Jillian Hirasawa
Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and...
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Keywords:
Global Strategy;
Globalized Markets and Industries;
Marketing Strategy;
Product Marketing;
Luxury;
Food and Beverage Industry;
Canada
Jones, Geoffrey G., and Jillian Hirasawa. "Inniskillin and the Globalization of Icewine." Harvard Business School Case 805-129, May 2005. (Revised January 2008.)
- April 2005 (Revised February 2006)
- Case
L'Oreal and the Globalization of American Beauty
By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907....
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Keywords:
Management;
Corporate Strategy;
Problems and Challenges;
Brands and Branding;
Business History;
Globalization;
Acquisition;
Consumer Products Industry;
Consumer Products Industry;
France;
United States
Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
- April 2005 (Revised March 2006)
- Case
Change at Whirlpool Corporation (A)
By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Competitive Advantage;
Strategic Planning;
Production;
Brands and Branding;
Management Teams;
Consumer Products Industry;
United States
Rivkin, Jan W., Dorothy A. Leonard, and Gary Hamel. "Change at Whirlpool Corporation (A)." Harvard Business School Case 705-462, April 2005. (Revised March 2006.)
- February 2005
- Article
European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990
By: Geoffrey Jones and Peter Miskell
This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a...
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Keywords:
Horizontal Integration;
Organizations;
Policy;
Expansion;
Market Transactions;
Geographic Location;
Restructuring;
Competition;
Brands and Branding;
Production;
Capital Structure;
Value;
Consumer Products Industry;
European Union;
United States
Jones, Geoffrey, and Peter Miskell. "European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990." Economic History Review 58, no. 1 (February 2005): 113–139.
- December 2004 (Revised February 2005)
- Case
Exporting Spanish Olive Oil to the U.S. Market
By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He...
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Keywords:
Plant-Based Agribusiness;
Trade;
Goods and Commodities;
Demand and Consumers;
Supply and Industry;
Brands and Branding;
Decisions;
Customization and Personalization;
Product Design;
Product Development;
Marketing Strategy;
Product Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Spain;
United States;
Italy