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All HBS Web
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- Faculty Publications (5,023)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.
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Keywords:
Customer Relationship Management;
Alliances;
Cooperation;
Globalized Firms and Management;
Partners and Partnerships;
Marketing Strategy;
Advertising;
Diversity;
Advertising Industry;
France;
Germany;
United States
Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)
- 1993
- Book
New and Improved: The Story of Mass Marketing in America
By: R. S. Tedlow
Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. Tokyo, Japan: Minerva Shobo, 1993, Japanese ed. (Translated into Japanese.)
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- December 1992 (Revised June 1996)
- Case
Siemens Corporation (A): Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,...
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Keywords:
Advertising Campaigns;
Trade;
Marketing Strategy;
Market Entry and Exit;
Performance Evaluation;
Germany;
United States
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
- December 1992 (Revised September 1995)
- Exercise
Negotiation Exercise on Tradeable Pollution Allowances: General Background Information
Designed to teach students about the trade-offs faced by firms exploring alternative approaches to complying with pollution control regulations. The setting is the U.S. electric utility industry in 1993. In accordance with the provisions of the 1990 Clean Air Act,...
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Keywords:
Negotiation;
Pollutants;
Laws and Statutes;
Governing Rules, Regulations, and Reforms;
Governance Compliance;
Utilities Industry;
United States
Emmons, Willis M., III. "Negotiation Exercise on Tradeable Pollution Allowances: General Background Information." Harvard Business School Exercise 793-072, December 1992. (Revised September 1995.)
- December 1992
- Exercise
Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #1
Describes the position of Utility #1 in negotiating Group A with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment.
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Keywords:
Negotiation Participants;
Negotiation Process;
Pollutants;
Laws and Statutes;
Governing Rules, Regulations, and Reforms;
Governance Compliance;
Utilities Industry;
United States
Emmons, Willis M., III. "Negotiation Exercise on Tradeable Pollution Allowances: Group A, Utility #1." Harvard Business School Exercise 793-073, December 1992.
- December 1992 (Revised November 1993)
- Exercise
Negotiation Exercise on Tradeable Pollution Allowances: Group C, Utility #3
Describes the position of Utility #3 in negotiating Group C with respect to 1) its SO emissions reduction requirements; 2) the costs of its alternative compliance strategies; and 3) the nature of its state regulatory environment.
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Keywords:
Negotiation Participants;
Negotiation Process;
Pollutants;
Laws and Statutes;
Governing Rules, Regulations, and Reforms;
Governance Compliance;
Utilities Industry;
United States
Emmons, Willis M., III. "Negotiation Exercise on Tradeable Pollution Allowances: Group C, Utility #3." Harvard Business School Exercise 793-083, December 1992. (Revised November 1993.)
- December 1992
- Supplement
Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape
By: David B. Yoffie
John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently.
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Yoffie, David B. "Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape." Harvard Business School Video Supplement 793-507, December 1992.
- December 1992 (Revised July 1993)
- Supplement
Wal-Mart Update 1992
By: David B. Yoffie and Jonathan Ginns
Updates Wal-Mart Stores' Discount Operations case from 1985 to 1992.
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Yoffie, David B., and Jonathan Ginns. "Wal-Mart Update 1992." Harvard Business School Supplement 793-070, December 1992. (Revised July 1993.)
- December 1992
- Supplement
Wal-Mart Ventures into Mexico
By: David B. Yoffie and Jonathan Ginns
Introduces Wal-Mart's initial plans to enter the Mexican retail market. Designed for use with Wal-Mart Stores' Discount Operations.
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Yoffie, David B., and Jonathan Ginns. "Wal-Mart Ventures into Mexico." Harvard Business School Supplement 793-071, December 1992.
- December 1992 (Revised September 1996)
- Case
ImmuLogic Pharmaceutical Corporation (Abridged)
By: Josh Lerner
ImmuLogic Pharmaceutical Corp., a development-stage biotechnology company, is considering making an initial offering of common stock. The rationales for and problems of high-technology start-ups are explored. The challenges posed by "windows" for public offerings are...
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Keywords:
Decisions;
Initial Public Offering;
Entrepreneurship;
Going Public;
Business Startups;
Biotechnology Industry;
Pharmaceutical Industry;
United States
Lerner, Josh. "ImmuLogic Pharmaceutical Corporation (Abridged)." Harvard Business School Case 293-087, December 1992. (Revised September 1996.)
- December 1992
- Article
America's Long-Term Investment Problem
By: M. E. Porter and Rebecca E. Wayland
Porter, M. E., and Rebecca E. Wayland. "America's Long-Term Investment Problem." Nikkei bijinesu [Nikkei Business] (December 1992).
- November 1992 (Revised October 1994)
- Case
U.S. Economic Performance--1960-93
By: Nancy F. Koehn
Koehn, Nancy F. "U.S. Economic Performance--1960-93." Harvard Business School Case 793-045, November 1992. (Revised October 1994.)
- November 1992 (Revised May 1993)
- Case
American Mobile Satellite Corporation
By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited...
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Keywords:
Wireless Technology;
Decisions;
Distribution Channels;
Marketing Strategy;
Product Development;
Sales;
Emerging Markets;
Resource Allocation;
Performance Capacity;
Communications Industry;
Information Technology Industry;
United States
Cespedes, Frank V., and Laura Goode. "American Mobile Satellite Corporation." Harvard Business School Case 593-038, November 1992. (Revised May 1993.)
- 18 Nov 1992
- Lecture
Key Issues in U.S. Boardrooms: The Current Debate and Possible Directions for Reform
By: W. Carl Kester
Kester, W. Carl. "Key Issues in U.S. Boardrooms: The Current Debate and Possible Directions for Reform." Lecture at the Conference on Wither Corporate Governance, Henley Management College, London, November 18, 1992. (Jointly sponsored by the Strategic Management Society.
Invited Speaker.)
- October 1992 (Revised September 1993)
- Case
L.L. Bean, Inc.: Item Forecasting and Inventory Management
L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result,...
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Keywords:
Forecasting and Prediction;
Risk Management;
Cost Management;
Risk and Uncertainty;
Demand and Consumers;
Order Taking and Fulfillment;
Retail Industry;
United States
Schleifer, Arthur, Jr. "L.L. Bean, Inc.: Item Forecasting and Inventory Management." Harvard Business School Case 893-003, October 1992. (Revised September 1993.)
- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results...
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Keywords:
Competition;
Intellectual Property;
Advertising;
Health Care and Treatment;
Brands and Branding;
Product Marketing;
Pharmaceutical Industry;
United States
Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
- October 1992 (Revised February 1995)
- Background Note
Note on the Federal Sentencing Guidelines for Organizations
By: Lynn S. Paine
Describes the federal guidelines used by judges for sentencing organizations convicted of criminal wrong-doing under U.S. law as of November 1, 1991. Describes the guidelines' approach to calculating criminal fines for organizations, determining an organization's...
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Keywords:
Crime and Corruption;
Governance Compliance;
Law Enforcement;
Laws and Statutes;
Organizations;
Legal Services Industry;
United States
Paine, Lynn S. "Note on the Federal Sentencing Guidelines for Organizations." Harvard Business School Background Note 393-060, October 1992. (Revised February 1995.)
- October 1992 (Revised September 1996)
- Case
McDonald's Corporation
By: David M. Upton and Joshua D. Margolis
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors...
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Keywords:
Corporate Strategy;
Diversification;
Problems and Challenges;
Environmental Sustainability;
Quality;
Competitive Strategy;
Growth and Development Strategy;
Operations;
Integration;
Food and Beverage Industry;
United States
Upton, David M., and Joshua D. Margolis. "McDonald's Corporation." Harvard Business School Case 693-028, October 1992. (Revised September 1996.)
- October 1992 (Revised August 1994)
- Case
Allied-Signal: Managing the Hazardous Waste Liability Risk
By: Richard H.K. Vietor and Edward Prewitt
Allied-Signal, Inc., one of the world's oldest chemical companies and today a diversified conglomerate, is liable for clean-up costs of old hazardous waste sites. These costs are substantial: reserves grew to nearly $500 million in 1991. Attempting to avoid further...
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Keywords:
Wastes and Waste Processing;
Environmental Sustainability;
Programs;
Cost Management;
Policy;
Government Legislation;
Factories, Labs, and Plants;
Governance Compliance;
Legal Liability;
Chemical Industry;
United States;
Europe
Vietor, Richard H.K., and Edward Prewitt. "Allied-Signal: Managing the Hazardous Waste Liability Risk." Harvard Business School Case 793-044, October 1992. (Revised August 1994.)