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Show Results For
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All HBS Web
(560)
- News (52)
- Research (452)
- Events (1)
- Multimedia (1)
- Faculty Publications (145)
- 09 Sep 2008
- First Look
First Look: September 9, 2008
http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed observation...
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Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
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by Martha Lagace
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
made me feel like one." "Your software should not make anyone feel like an idiot," Kanter advises. 7. More work—This is an unavoidable biggie. Change generally requires work. That can feel like an irony when it comes to a software upgrade that's View Details
- 01 Oct 2002
- News
Faculty Research Symposium
that offer them. Hall's research is focused on the optimal design and incentive effects of compensation plans built around equity-based pay and especially stock options, the instruments most responsible for the huge numbers associated...
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the...
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Martha Lagace
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S....
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Martha Lagace
- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete), they should produce more View Details
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Re: James L. Heskett
- 16 Nov 2010
- First Look
First Look: November 16, 2010
be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in...
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Sean Silverthorne
- 01 Oct 2000
- News
Books
War II, tracing the decentralizing effects of the draft, rationing, and Ferdinand Eberstadt's Controlled Materials Plan. Also included are overview chapters on the impact of women and African Americans on business, as well as...
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- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
antitrust laws also don’t deal well with companies that took advantage of network effects to become huge and now are perceived as ‘too big to fail’ or to do anything about.” Does antitrust law need a high tech reset? What do you think?...
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by James Heskett;
Retail;
Technology;
Telecommunications;
Communications;
Consumer Products;
Service
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
Maryland professor at the time of his death in 1998, Olson believed that big corporations and industry organizations wielded control over policy. Diffuse groups could not effect policy change because individuals within the group did not...
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by Kim Girard
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
needs of different consumer groups. Casadesus-Masanell, the Herman C. Krannert Professor of Business Administration at Harvard Business School, and Hervás-Drane, assistant professor at Universitat Pompeu Fabra in Barcelona, found that competition has three main View Details
- 01 Oct 1999
- News
The Class of 1974: Timed for a Change
advertising a $2.46 charbroiled special. Most of the class and even some of the faculty sported long hair, and noting the large percentage of single men in the class, the paper's lead article announced that we would provide "a rich vein...
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Charles B. ("Chuck") Mercer
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using traditional ways of View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging...
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- May 2020 (Revised December 2022)
- Case
Soofa: Displaying the Right Path?
By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and...
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Keywords:
Business Ventures;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Decision Making;
Decisions;
Ethics;
Geography;
Geopolitical Units;
Finance;
Investment;
Markets;
Market Entry and Exit;
Demand and Consumers;
Network Effects;
Media;
Society;
Urban Development;
Sustainable Cities;
Information Technology;
Information Infrastructure;
Digital Platforms;
Strategy;
Business Strategy;
Expansion;
Relationships;
Partners and Partnerships;
Capital;
Venture Capital;
Advertising Industry;
Advertising Industry;
Advertising Industry;
North and Central America;
United States;
Massachusetts;
Cambridge
Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting (Working Paper) A working paper made the Top 10! For decades, goal setting has been promoted as a halcyon pill for improving employee motivation and performance...
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by Staff
- 24 Apr 2013
- Research & Ideas
Who Sets Your Benchmarks?
Editor's note:When it comes to improving your leadership abilities, Professor Robert Steven Kaplan is a big believer in starting with a look in the mirror. In fact, he wrote a book on that subject: What To Ask The Person In The Mirror: Critical Questions For Becoming A...
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- 14 Jan 2014
- First Look
First Look: January 14
harmful. Specifically, lower consumer surplus and welfare result from inflated retail prices, over-investment in providing benefits to buyers, and excessive adoption of the intermediary's services. Competition among intermediaries intensifies these problems, increasing...
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Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
how the composition of patenting teams relates to both the scope of their patent applications and the speed of their patent approvals by examining the main effects of team members’ intra-organizational diversity (based on affiliations...
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