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All HBS Web
(1,060)
- People (3)
- News (217)
- Research (453)
- Events (6)
- Multimedia (17)
- Faculty Publications (227)
- Web
Frequently Asked Questions | HBS Online
digital and printed document. What kind of time commitment is required to complete a Learning Track? Learning Tracks consist of three online courses within a specific subject area. Individual courses range anywhere from four to eight...
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Leadership - Faculty & Research
about the need to attract and retain caregivers, they recognized how imperative it was to accelerate their digital journey. The executive team was now considering how to achieve this by leveraging technology and data to improve patient...
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- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to...
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- Web
Information Technology - Institute For Strategy And Competitiveness
HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care...
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The Sixth Year of Short Intensive Programs (SIPs) at HBS - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to...
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Insights From Harvard Business School’s Peek Program - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to...
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- September 2023 (Revised January 2024)
- Case
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud
In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev...
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Keywords:
Beer;
Forecasting;
COVID-19;
Decision;
Forecasting and Prediction;
Analytics and Data Science;
Crisis Management;
Decisions;
Financing and Loans;
Investment Return;
Resource Allocation;
Distribution;
Production;
Business Processes;
Strategic Planning;
Health Pandemics;
Digital Transformation;
Markets;
Food and Beverage Industry;
Belgium;
Europe;
Latin America;
North and Central America
Egan, Mark, C. Fritz Foley, Esel Cekin, and Emilie Billaud. "AB InBev: Brewing Up Forecasts during COVID-19." Harvard Business School Case 224-020, September 2023. (Revised January 2024.)
- Web
Building a Better World: The Harvard Builders Club - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to...
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- 30 Nov 2021
- In Practice
What's the Role of Business in Confronting Climate Change?
The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental...
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by Lynn Schenk and Dina Gerdeman
- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon...
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Keywords:
Social and Collaborative Networks;
Consumer Behavior;
Marketing Strategy;
Digital Marketing;
Social Media
John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
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4 Things You Need to Know about Immersive FIELD Courses at HBS - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to...
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Faculty & Researchers - Managing the Future of Work
Global Talent: How Migration Shapes Business, Economy, & Society. Research Use Purpose to Transform Your Workplace, Harvard Business Review, 2022. With Leena Nair, Nick Dalton, and Patrick Hull. Digital Commerce and Delivery: Preparing...
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The U.S. Job Search for International Students - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to...
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- 06 Mar 2007
- First Look
First Look: March 6, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107029 How Media Choices are Changing Online Advertising Harvard Business School Note 707-458 What is the response by advertisers as media consumption moves to the digital...
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Keywords:
Martha Lagace
- Web
HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025) - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to...
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Skydeck - Alumni
safety net for education systems around the world Clean Slate 2022 Alumni Achievement Award recipient and finance veteran Naina Lal Kidwai (MBA 1982) on her second act as chairman and founder of the India Sanitation Coalition, an organization focused on improving...
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- 01 Dec 2023
- News
Drop Everything, Read This
The Bookshelf Rick Rubin is one of the greatest music producers of all time. His book, The Creative Act: A Way of Being, is about the creative process and is based on his experiences with era-defining musicians. He encourages the reader to be open to clues and...
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- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
current customers about products/services, digital and delivery options, health safeguards, and payment plans. 7-Eleven advertises on Spotify about its availability of daily staples, attracting a new segment...
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A Pathway to Public Service: Brandon Moore (MBA/MPP 2025) - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to...
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