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Show Results For
-
All HBS Web
(1,813)
- People (10)
- News (279)
- Research (1,046)
- Events (1)
- Multimedia (5)
- Faculty Publications (730)
- Web
Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- Web
Video: Students Foster Disability Awareness and Access - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- Web
Valuing an MBA: Beyond Dollars and “Sense" - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 04 Feb 2014
- Blog Post
VCPE Club prepares for their annual conference…20 years and running!
the one-day event will provide a forum for private equity and venture capital professionals, academics and students to reflect on the evolving landscape of the industry today....
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- Web
Special Collections and Archives Exhibits | Baker Library | Bloomberg Center | Harvard Business School
small, science-based research and manufacturing company. He argued that the industrial process should be “dedicated to the discernment of deep human needs.” His insights into those needs coupled with an eye...
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- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Digital Marketing;
Internet and the Web;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Social Media;
Applications and Software;
Digital Platforms;
Advertising Industry;
United States
- May 2016 (Revised September 2016)
- Case
Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean
By: Rajiv Lal and Gamze Yucaoglu
In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high...
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Keywords:
Customer Experience;
Customer Service;
Hotel Industry;
Emerging Market;
Customer Focus;
Leading Growth;
Feedback Culture;
Employee Empowerment;
Employee Engagement;
Employee Training;
Staffing;
Operations Management;
Quality Management;
Service Management;
Service Quality;
Continuous Improvement;
Hillside;
HBC;
Turkey;
Vacation;
Customer Relationship Management;
Quality;
Employee Relationship Management;
Service Operations;
Organizational Culture;
Customer Satisfaction;
Selection and Staffing;
Service Delivery;
Competitive Advantage;
Emerging Markets;
Growth and Development;
Accommodations Industry;
Accommodations Industry;
Turkey
Lal, Rajiv, and Gamze Yucaoglu. "Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean." Harvard Business School Case 516-110, May 2016. (Revised September 2016.)
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
corporate responses were not homogeneous. There were major variations between individual managers, companies, industrial sectors, and national business systems. This working paper supports this...
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Keywords:
Sean Silverthorne
- 14 Dec 2015
- Research & Ideas
Deflategate and the Sustained Success of the New England Patriots
sustained success. Source: “Deflategate” HBS case study; image created by Micaela Brody “Whether they take the air out or no you will have to do the analysis for yourself but what we can say is that this is an organization that’s taken a sleepy View Details
- 17 Aug 2016
- Working Paper Summaries
The Empirical Economics of Online Attention
- 25 Mar 2016
- Video
Sharon Peyer, Co-founder, & VP Business Development, HitBliss
- June 2018 (Revised October 2018)
- Teaching Note
Valuing Snap After the IPO Quiet Period (A), (B), and (C)
By: Marco Di Maggio and Benjamin C. Esty
Teaching Note for HBS Nos. 218-095, 218-096, and 218-116.
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Keywords:
Sell-side Analysts;
Underwriters;
Investment Banking;
Social Network;
Discounted Cash Flow;
Cost Of Capital;
Conflicts Of Interest;
Corporate Governance;
Advertising;
Quiet Period;
Business Startups;
Digital Marketing;
Initial Public Offering;
Information Infrastructure;
Valuation;
Venture Capital;
Forecasting and Prediction;
Social Media;
Advertising Industry;
Advertising Industry;
Advertising Industry;
United States;
California
- October 2019 (Revised February 2023)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...
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Keywords:
Marketing;
Digital Marketing;
Performance;
Measurement and Metrics;
Social Media;
Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
- March 2006 (Revised June 2006)
- Case
The Speedway That Won't Slow Down
Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of media businesses...
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Keywords:
Work-Life Balance;
Business Plan;
Media;
Sports;
Media and Broadcasting Industry;
United States
Nash, Laura L., and Reed Martin. "The Speedway That Won't Slow Down." Harvard Business School Case 806-124, March 2006. (Revised June 2006.)
- December 2003 (Revised October 2005)
- Case
High-Definition TV: The Grand Alliance
Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the...
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Keywords:
Decision Choices and Conditions;
Investment;
Policy;
Management Practices and Processes;
Emerging Markets;
Standards;
Business and Government Relations;
Networks;
Research and Development;
Technology Adoption;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Japan;
Europe;
United States
Eisenmann, Thomas R. "High-Definition TV: The Grand Alliance." Harvard Business School Case 804-103, December 2003. (Revised October 2005.)
- March 2020
- Teaching Note
Reawakening the Magic: Bob Iger and the Walt Disney Company
By: David J. Collis
Teaching Note for HBS No. 717-483.
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- Web
From Harvard to Miss New Jersey: A Journey of Perseverance and Self-Belief - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 01 Jun 1997
- News
Blockbuster Deals
industries - aerospace, banking, communications, entertainment, manufacturing, railroads, retailing, and health care - opting to join forces with their former competitors? Is this a repeat of the Eighties or...
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Keywords:
Garry Emmons and Nancy O. Perry
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
the hub economy will continue to spread across more industries, concentrating more power in the hands of a few. As an example, they take an in-depth look at the auto industry and how Apple View Details
Keywords:
Carmen Nobel
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal...
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Keywords:
Sean Silverthorne