Filter Results
:
(672)
Show Results For
-
All HBS Web
(672)
- News (115)
- Research (472)
- Events (2)
- Multimedia (5)
- Faculty Publications (224)
Show Results For
-
All HBS Web
(672)
- News (115)
- Research (472)
- Events (2)
- Multimedia (5)
- Faculty Publications (224)
- 13 Nov 2012
- First Look
First Look: November 13
size of advertising outlays increase but increase as advertising intensity and technological intensity increase, and is greater for "creative" industries. Read the...
View Details
Keywords:
Sean Silverthorne
- 25 May 2010
- First Look
First Look: May 25
PublicationsHeterogeneity and Graceful Technology Retreats: A New Perspective on Responding to Dominant Technological Threats Authors:Ron Adner and Daniel Snow Publication:Industrial and Corporate Change...
View Details
Keywords:
Martha Lagace
- June 2015
- Article
Does Google Leverage Market Power Through Tying and Bundling?
By: Benjamin Edelman
I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the...
View Details
Keywords:
Competition;
Antitrust;
Google;
Tying;
Bundling;
Competitive Strategy;
Search Technology;
Law;
Information Technology Industry;
Information Technology Industry
Edelman, Benjamin. "Does Google Leverage Market Power Through Tying and Bundling?" Journal of Competition Law & Economics 11, no. 2 (June 2015): 365–400.
- 17 Apr 2014
- News
Striking a Balance
as well as a mentor to working women, Wilson knew how difficult those challenges could be. “Diane was a great advocate of dealing with the barriers that prevent or discourage women from moving ahead,” says Silk, an authority on the economics of the View Details
- September 2010
- Case
NetApp
By: Das Narayandas and Elizabeth A. Kind
NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half...
View Details
- 11 Oct 2016
- First Look
October 11, 2016
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all...
View Details
Keywords:
Sean Silverthorne
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong...
View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
Swing by Swing is a disruptive technology platform for golf—we provide tools to engage golfers and a platform for golf courses and advertisers to connect with these golfers. Swing by Swing has registered 1...
View Details
- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case.
View Details
Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Marketing;
Transformation;
Decision Making;
AI and Machine Learning;
Retail Industry;
Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- 26 Feb 2013
- First Look
First Look: Feb. 26
Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to...
View Details
Keywords:
Sean Silverthorne
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw...
View Details
Keywords:
James E. Aisner
- 01 Jun 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with Online View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
brings me to a new book, Different, by Youngme Moon, a member of the marketing faculty at the Harvard Business School. She reacts to the proliferation of products and advertising that are so much alike that they create a blur in...
View Details
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
at a company that would act as an avenue rather than a barrier to his vision of the future of technology. It was Noyce's silicon integrated circuit that gave "Silicon Valley" its name. Andrew Carnegie's career provides a guide to the View Details
Keywords:
by Richard S. Tedlow
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing...
View Details
Keywords:
by Sean Silverthorne
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace...
View Details
Keywords:
by Jim Aisner
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
SUMMING UP Is antitrust just a quaint notion in the internet/Cloud age? What do you think? The lack of response to November’s column sends me a message: There appears to be less interest in antitrust issues regarding technology platforms...
View Details
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
made me feel like one." "Your software should not make anyone feel like an idiot," Kanter advises. 7. More work—This is an unavoidable biggie. Change generally requires work. That can feel like an irony when it comes to a software upgrade that's View Details
- October 2021 (Revised March 2022)
- Supplement
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli and Fabrizio Fantini
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once...
View Details
Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Marketing;
Transformation;
Decision Making;
Retail Industry;
Italy