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All HBS Web
(1,476)
- People (2)
- News (251)
- Research (1,039)
- Events (7)
- Multimedia (6)
- Faculty Publications (728)
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Marketing Curriculum - Faculty & Research
show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing mix—product policy, View Details
- February 2018
- Supplement
Qualtrics (C)
By: Doug J. Chung and James M. Lattin
Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales...
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Keywords:
Inside Sales Model;
Sales;
Strategy;
Growth and Development Strategy;
Organizational Change and Adaptation
Chung, Doug J., and James M. Lattin. "Qualtrics (C)." Harvard Business School Supplement 518-084, February 2018.
- 2015
- Comment
In the Shadow of the Crowd: A Comment on 'Valve's Way'
There are many ways to exercise authority. Perrow (1986), in his review of March and Simon's Organizations (1958), offers a threefold classification of the ways authority can be exercised in organizations: (1) direct, "fully obtrusive" controls such as giving orders...
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Keywords:
New Forms Of Organizing;
Organizational Forms;
Non-hierarchical Organizations;
Self-organizing Teams;
Boss-less Organizations;
Organizational Design;
United States
Baldwin, Carliss Y. "In the Shadow of the Crowd: A Comment on 'Valve's Way'." Journal of Organization Design 4, no. 2 (2015): 5–7.
- 2009
- Working Paper
Anger and Regulation
By: Rafael Di Tella and Juan Dubra
We propose a model where voters experience an emotional cost when they observe a firm that has displayed insufficient concern for other people's welfare (altruism) in the process of making high profits. Even with few truly altruistic firms, an equilibrium may emerge...
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- Web
Behavioral Finance & Financial Stability
share prices in Hong Kong and mainland Chinese markets, especially in large-cap portfolios. See Robin’s other research here, Toomas’s other research here, and Jeffrey’s other research here. More Info Loan types and the bank lending View Details
- March 2012
- Article
How to Make Finance Work
By: Robin Greenwood and David S. Scharfstein
Once a sleepy old boys' club, the U.S. financial sector is now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by...
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Keywords:
Business Ventures;
Value;
Competitive Advantage;
Investment;
Performance Evaluation;
Household;
Financial Crisis;
Finance;
Financial Services Industry;
United States
Greenwood, Robin, and David S. Scharfstein. "How to Make Finance Work." Harvard Business Review 90, no. 3 (March 2012).
Antonio Moreno
Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details
- 27 Apr 2010
- First Look
First Look: April 27
PublicationsRethinking the MBA: Business Education at a Crossroads Authors:Srikant M. Datar, David A. Garvin, and Patrick Cullen Publication:Harvard Business Press, 2010 Abstract : "Business Schools Face Test of Faith." "Is It Time to Retrain...
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Keywords:
Martha Lagace
- September 2020
- Case
Chip and Joanna Gaines' Magnolia Network
By: Anita Elberse and Julia McNicholas
Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...
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Keywords:
Entertainment;
Television;
Superstars;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Television Entertainment;
Entrepreneurship;
Joint Ventures;
Innovation and Invention;
Marketing;
Strategy;
Entertainment and Recreation Industry;
Media and Broadcasting Industry
Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
The New Rules for Bringing Innovations to Market, Harvard Business Review, March 2004
It's tough to get consumers to adopt innovations--and it's getting tougher all the time. That's because more and more markets are taking on the characteristics of networks. The interconnections among today's companies are so plentiful that often a...
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- 21 Aug 2012
- First Look
First Look: August 21
http://www.hbs.edu/research/pdf/13-016.pdf Channels of Influence Authors:Lauren Cohen, Umit G. Gurun, and Christopher J. Malloy Abstract We demonstrate that simply by using the ethnic makeup surrounding a firm's location, we can predict,...
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Keywords:
Sean Silverthorne
- February 2019 (Revised September 2019)
- Case
Amazon in Fashion
By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth
According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had...
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Keywords:
Amazon;
Amazon.com;
Fashion;
Fashion Accessories;
Retail;
Retailing Industry;
Retailing;
ASOS;
Inditex;
Multi-channel Retailers;
Online Retail;
Online Retailing;
Positioning;
Private Label;
Delivery;
Spending;
Internet and the Web;
Competitive Strategy;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry
Wells, John R., Benjamin Weinstock, and Gabriel Ellsworth. "Amazon in Fashion." Harvard Business School Case 719-481, February 2019. (Revised September 2019.)
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
maintained a culture of testing many features on its website and soliciting feedback from its most loyal and vocal customers. What the Airbnb team learned: If you provide a channel and listen, people will tell you what they want once. But...
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- Research Summary
International Financial Integration and Entrepreneurship (joint with Andrew Charlton)
By: Laura Alfaro
We explore the relation between international financial integration and the level of entrepreneurial activity in a country. Researchers have stressed the role of new firm activity and economic dynamism on growth. Yet, the empirical effects of international capital...
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- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
phones, and some contracts contained no-dating clauses. Bang decided to take a more hands-off approach, with the belief that pop stars are human and could channel their personalities into their work and use it to connect with fans. BTS’...
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- 26 Sep 2013
- Working Paper Summaries
Playing Favorites: How Firms Prevent the Revelation of Bad News
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- 09 Apr 2013
- First Look
First Look: April 9
http://hbr.org/search/113088-PDF-ENG Harvard Business School Case 813-125 Plastiq The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with View Details
Keywords:
Sean Silverthorne
- 12 Oct 2010
- Working Paper Summaries
Crashes and Collateralized Lending
- April 12, 2022
- Article
Evaluation of Individual and Ensemble Probabilistic Forecasts of COVID-19 Mortality in the United States
By: Estee Y. Cramer, Evan L. Ray, Velma K. Lopez, Johannes Bracher, Andrea Brennen, Alvaro J. Castro Rivadeneira, Michael Lingzhi Li and et al.
Short-term probabilistic forecasts of the trajectory of the COVID-19 pandemic in the United States have served as a visible and important communication channel between the scientific modeling community and both the general public and decision-makers. Forecasting models...
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Keywords:
COVID-19;
Forecasting and Prediction;
Health Pandemics;
Mathematical Methods;
Partners and Partnerships
Cramer, Estee Y., Evan L. Ray, Velma K. Lopez, Johannes Bracher, Andrea Brennen, Alvaro J. Castro Rivadeneira, Michael Lingzhi Li, and et al. "Evaluation of Individual and Ensemble Probabilistic Forecasts of COVID-19 Mortality in the United States." e2113561119. Proceedings of the National Academy of Sciences 119, no. 15 (April 12, 2022). (See full author list here.)