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- Faculty Publications (110)
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- All HBS Web (532)
- Faculty Publications (110)
- 01 Jun 2006
- News
India Arrives
joining the mobile network every month,” says Mittal. “Mobile phones have moved from an aspirational product to a mass product in a decade.” At the Tata Group, engineers are at work on a $2,000 car, the next step up for the millions of...
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Julia Hanna
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
relies on Costco as a distributional partner, which adds credibility as well as helps to the brand without overspending on advertising. A logistics system allows Vizio to import televisions from a manufacturer in China in just-in-time...
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by Martha Lagace
- 01 Sep 2013
- News
Who Are We?
The Bulletin staff set out to answer a question they hear all the time: Who ARE the HBS alumni? Digging into the alumni database,* they found a network that ranged from farmers to financiers, and just about everything in between. Here, a...
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- Web
Print View - Course Catalog
and developing products and services, SCA emphasizes managing product availability, especially in a context of rapid product proliferation, short product life cycles, and global networks of suppliers and customers. Hence, topics not...
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- 01 Dec 1996
- News
An Entrepreneurial Journey
find it in Ruth M. Owades's (MBA '75) Calyx & Corolla catalogue. Since 1989, Owades has been offering American consumers mail-order cut flowers and plants, FedExed directly from the grower. Eliminating wholesalers and distributors clips a week or more off the View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
recommendation levels, additions and deletions of records, and removal of analyst names. The changes appear non-random across brokerage firms, analysts, and tickers, and have a significant impact on the overall distribution of...
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Martha Lagace
- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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Keywords:
JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Model;
Business Organization;
Family Business;
For-Profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Government Legislation;
Business History;
Human Resources;
Laws and Statutes;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- Web
Podcast - Managing the Future of Work
learners well. And while the broader higher-education landscape may be imperfect, it is not useless. And the opportunity that we see is to actually repurpose their existing infrastructure, their distribution channels, their services and...
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