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Show Results For
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All HBS Web
(1,180)
- People (1)
- News (125)
- Research (966)
- Events (2)
- Multimedia (6)
- Faculty Publications (788)
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction.
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Keywords:
Product Positioning;
Marketing Strategy;
Market Entry and Exit;
Advertising Campaigns;
Advertising Industry;
Auto Industry;
Japan;
United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
- 12 Aug 2014
- First Look
First Look: August 12
http://hbr.org/product/financial-policy-at-apple-2013-b/an/214094-PDF-ENG Harvard Business School Case 614-025 HeidelbergCement: The Baltic Kiln Decision No abstract available. Purchase this case:...
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Keywords:
Sean Silverthorne
- February 2003 (Revised August 2003)
- Case
Disposable Diaper Industry in 2003, The
Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into...
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Coughlan, Peter J., and Jenny Illes. "Disposable Diaper Industry in 2003, The." Harvard Business School Case 703-491, February 2003. (Revised August 2003.)
- June 1990 (Revised August 1994)
- Case
Sorrell Ridge: Slotting Allowances
By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.
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Keywords:
Food;
Distribution;
Marketing Strategy;
Market Entry and Exit;
Retail Industry;
Food and Beverage Industry;
California
Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
- September 2013 (Revised May 2014)
- Case
OdontoPrev
By: Regina E. Herzlinger, Matthew Lingenbrink, Joshua Turnbull and Ricardo Reisen De Pinho
Brazil's largest dental insurer, a successful and innovative firm, has saturated the corporate market and faces stiffer competition. It must decide whether to enter a new market in Brazil or to expand into other parts of Central and South America.
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Keywords:
Health;
Business or Company Management;
Market Entry and Exit;
Insurance;
Insurance Industry;
Health Industry;
North and Central America;
Brazil
Herzlinger, Regina E., Matthew Lingenbrink, Joshua Turnbull, and Ricardo Reisen De Pinho. "OdontoPrev." Harvard Business School Case 314-038, September 2013. (Revised May 2014.)
- September 1993 (Revised June 2009)
- Case
Mary Kay Cosmetics: Asian Market Entry (A)
By: John A. Quelch
In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by...
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Keywords:
Globalized Firms and Management;
Market Entry and Exit;
Operations;
Sales;
Beauty and Cosmetics Industry;
Asia
Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.)
- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically...
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Keywords:
Single-homing;
Multi-homing;
Platform Responses;
Newpaper;
Television;
Digital Platforms;
Market Entry and Exit;
Newspapers;
Television Entertainment;
History;
Journalism and News Industry;
Media and Broadcasting Industry
Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
- February 2011 (Revised June 2013)
- Case
Businesses for Sale by Briggs Capital, 2010
By: Richard S. Ruback and Royce Yudkoff
Briggs Capital was a regional mergers and acquisitions advisory firm that helped owners to sell their small firms. The case presents a company that was for sale in the fall of 2010—a troubled manufacturer of post and beam style homes and log homes. Using the actual...
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Keywords:
Mergers and Acquisitions;
Business Exit or Shutdown;
Entrepreneurship;
Financial Condition;
Investment;
Financial Services Industry;
Boston
Ruback, Richard S., and Royce Yudkoff. "Businesses for Sale by Briggs Capital, 2010." Harvard Business School Case 211-088, February 2011. (Revised June 2013.)
- Article
Local Industrial Conditions and Entrepreneurship: How Much of the Spatial Distribution Can We Explain?
By: Edward L. Glaeser and William R. Kerr
Why are some places more entrepreneurial than others? We use Census Bureau data to study local determinants of manufacturing startups across cities and industries. Demographics have limited explanatory power. Overall levels of local customers and suppliers are only...
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Keywords:
Business Startups;
Entrepreneurship;
Geographic Location;
Employment;
Market Entry and Exit;
Supply Chain;
Manufacturing Industry
Glaeser, Edward L., and William R. Kerr. "Local Industrial Conditions and Entrepreneurship: How Much of the Spatial Distribution Can We Explain?" Journal of Economics & Management Strategy 18, no. 3 (Fall 2009): 623–663.
- June 2022
- Article
The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry
By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major...
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Keywords:
Peer To Peer;
Airbnb;
Digital Platforms;
Market Entry and Exit;
Competition;
Accommodations Industry
Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry." American Economic Review 112, no. 6 (June 2022): 1782–1817.
- March 2002 (Revised May 2002)
- Case
Genzyme: Engineering the Market for Orphan Drugs
Genzyme has made money with external technology in orphan drug markets generally considered to be too small to be attractive to other drug companies. Now competition is entering these same markets, placing Genzyme's business model under new pressures.
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Keywords:
Business Model;
Information Technology;
Market Entry and Exit;
Biotechnology Industry;
Pharmaceutical Industry
Chesbrough, Henry W., and Clarissa Ceruti. "Genzyme: Engineering the Market for Orphan Drugs." Harvard Business School Case 602-147, March 2002. (Revised May 2002.)
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
industry's rich array of data made it a prime subject for such a study. "Banks maintain customer data at a very fine grade level, and the government captures competitive data, so we have a very good picture of when competitors enter and View Details
Keywords:
by Julia Hanna
- 01 Dec 2020
- News
Quantum Leap
time. They spun Aliro out of Harvard’s Quantum Information Science Lab, then incubated it at the Harvard i-lab. Ricotta came on board in 2019. A seasoned tech CEO, he had already launched a number of startups into emerging networking fields that resulted in...
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John A. Young
Marking the exit of H-P founders Bill Hewlett and David Packard, Young’s rise to CEO came at a time when H-P was enjoying a resurgence of growth. Under Young’s leadership, H-P continued the success of the HP-3000 computer, which was...
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Keywords:
Computers & Electronics
- March 1993 (Revised April 1995)
- Case
Signalling Costs
NutraSweet's worldwide patent-protected monopoly on aspartame, the low-calorie high-intensity sweetener, ended with the 1987 entry of the Holland Sweetener Co. (HSC) into the European market. Following the arrival of a challenger, NutraSweet acted to reduce sharply the...
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Keywords:
Patents;
Competition;
Price;
Market Entry and Exit;
Food and Beverage Industry;
United States;
Europe
Brandenburger, Adam M. "Signalling Costs." Harvard Business School Case 793-125, March 1993. (Revised April 1995.)
- 22 Aug 2007
- Research & Ideas
The Hedge Fund as Activist
perspective of the activist, termination via merger or acquisition additionally helps solve the problem of how to exit the sizable position in the target. In a merger or acquisition, the activist exits in...
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- August 2012 (Revised November 2012)
- Case
Viterra
By: Ray A. Goldberg and Matthew Preble
As Mayo Schmidt's tenure as CEO of the Canadian-based agribusiness Viterra wound down before its sale to the Swiss-based commodity company Glencore, he reflected on his tenure, which had seen the firm grow from a Canadian-focused agricultural cooperative to an...
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Keywords:
Change Management;
Vision;
Strategy And Execution;
Growth Strategy;
Organizational Change And Transformation;
International Business;
Farm Cooperatives;
Agribusiness;
Leading Change;
Growth and Development Strategy;
Market Entry and Exit;
Organizational Change and Adaptation;
Agriculture and Agribusiness Industry;
Canada;
Australia;
Asia;
North America;
Europe
Goldberg, Ray A., and Matthew Preble. "Viterra." Harvard Business School Case 913-401, August 2012. (Revised November 2012.)
- September 1990 (Revised June 1991)
- Case
Otis Elevator Co.: China Joint Venture (A)
Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D).
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Keywords:
Joint Ventures;
Developing Countries and Economies;
Global Strategy;
Market Entry and Exit;
Construction Industry;
Manufacturing Industry;
China
Yoshino, Michael Y. "Otis Elevator Co.: China Joint Venture (A)." Harvard Business School Case 391-062, September 1990. (Revised June 1991.)
- Web
Investment Strategies - Course Catalog
$300 trillion in sovereign and corporate bonds outstanding. Every day, public markets set prices for CEOs and CFOs, financial institutions, and investors, all seeking to raise and invest money in a way that drives the economy forward. A public View Details
- 23 Feb 2010
- First Look
First Look: Feb. 23
of capital, causing them to shrink and possibly exit the market. The strategy was used by Sun Microsystems in the 1980s and Dell Computer in the 1990s. Download the paper: http://www.hbs.edu/research/pdf/10-063.pdf The Determinants of...
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Keywords:
Martha Lagace