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Show Results For
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All HBS Web
(3,162)
- News (988)
- Research (1,897)
- Events (15)
- Multimedia (21)
- Faculty Publications (859)
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
agents optimize. But providing agents with information about the benefits of an action often fails to encourage that action. This paper proposes a far-reaching behavioral explanation: information may make...
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Keywords:
Carmen Nobel
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio...
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Keywords:
Brand Management;
Brand Architecture;
Brand Portfolio;
Merger;
Hospitality Industry;
Services Marketing;
Branded House;
House Of Brands;
Sub-branding;
Marketing;
Marketing Strategy;
Brands and Branding;
Mergers and Acquisitions;
Consumer Behavior;
Advertising;
Travel Industry;
Accommodations Industry;
Tourism Industry;
United States;
North America;
Europe;
Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books Pilgrimage to the Museum: Man’s Search for God Through Art and Time By Stephen Auth (MBA 1985) Sophia Institute Press In Pilgrimage to the Museum, author-curator Stephen Auth takes you on a colorful journey through the history of...
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- 01 Dec 2020
- News
Tried and Tested
lab and fieldwork. How do you settle on a particular research question to investigate? Katherine Coffman: I’m looking for two things. The most important one is whether it has the potential to really make a...
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- 2010
- Chapter
Lessons from Catastrophe Reinsurance
By: Kenneth A. Froot
Of the 20 most costly catastrophes since 1970, more than half have occurred since 2001. Is this an omen of what the 21st century will be? How might we behave in this new, uncertain, and more dangerous environment? Will our actions be rational or irrational? A select...
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- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54598 Governance Through Shame and Aspiration: Index Creation and Corporate Behavior By: Chattopadhyay, Akash, Matthew D....
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Keywords:
Dina Gerdeman
- 11 Feb 2019
- Blog Post
John Bracaglia, MBA 2020: “I Want to Find the Machine Learning Strategy That Avoids the Pitfalls While Fulfilling the Promise.”
For John Bracaglia, his academic and professional careers have been driven by two themes: “machine learning and behavioral economics,” he says. “The two work together. Machine...
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- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
Why Our Decisions Get Derailed, and How We Can Stick to the Plan , behavioral scientist and HBS Associate Professor Francesca Gino explores the...
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Re: Francesca Gino
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
How many of us ever said we wanted to do that?" Schreck asked the room. "I'm sure I didn't wake up one morning saying, 'I just want to write chicken-scratch, slowly, on a Palm.' It's just a horrible behavioral change. But we all...
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by Martha Lagace
- 01 Jun 2009
- News
Crisis and Creativity
fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide...
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Keywords:
Bhaskar Chakravorti
Julian J. Zlatev
Julian Zlatev is an assistant professor of business administration in the Negotiation, Organizations & Markets Unit. He teaches the second-year Negotiation course.
Professor Zlatev’s research interests include ethics and morality, trust, impression... View Details
- 01 Jun 2024
- News
Again and Again
Good habits help keep us on track and in good health, but rituals animate us. They are the emotional catalysts that enhance an ordinary day or make special occasions memorable. When we survey romantic...
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- 2008
- Other Unpublished Work
From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American...
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- 01 Jun 2001
- News
Platforms and Collaborations
would deliver course materials to MBA students in a coordinated way. Not just spreadsheets but audio and video clips, with an eye toward multimedia cases, would be available online, personalized to each student’s courseload. A key element...
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- 17 May 2019
- News
How Asking Multiple People for Advice Can Backfire
- Research Summary
Overview
My research examines internal governance, leadership, and the strategy and performance of organizations. I have published papers on the evolution of corporate structure, financial and non-financial incentives, the allocation of decision rights, innovation and...
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- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
about favorable future policy changes. A lab experiment involving monetary bets on the future popularity of politicians and a field experiment involving political donations (N = 660,542) demonstrated that BFF can influence people’s View Details
Keywords:
Sean Silverthorne
- 13 Feb 2006
- Research & Ideas
When Gender Changes the Negotiation
make matters worse, Park's two best analysts both requested significant raises after their annual reviews. Both women expressed their belief that they were earning substantially less than analysts at comparable firms View Details
- March 2023
- Article
Learning to Successfully Hire in Online Labor Markets
By: Marios Kokkodis and Sam Ransbotham
Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value of...
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Kokkodis, Marios, and Sam Ransbotham. "Learning to Successfully Hire in Online Labor Markets." Management Science 69, no. 3 (March 2023): 1597–1614.
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
in self-confidence, assessments of others, and behavior in a cooperative game. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55101 forthcoming Management Science Effects of a Tournament...
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Keywords:
Dina Gerdeman