Show Results For
- All HBS Web (316)
- Faculty Publications (56)
Show Results For
- All HBS Web (316)
- Faculty Publications (56)
- March 2011 (Revised December 2012)
- Case
Demand Media
- 14 Oct 2009
- First Look
First Look: October 14
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
- 23 Sep 2008
- First Look
First Look: September 23, 2008
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
- February 2010 (Revised October 2010)
- Case
YouTube: Time to Charge Users?
- February 2023 (Revised March 2023)
- Case
Hey, Insta & YouTube, Are You Watching TikTok?
- 26 Nov 2018
- HBS Seminar
Emily Truelove, MIT Sloan School of Management
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
- April 2009 (Revised August 2009)
- Case
Backchannelmedia: Making Television 'Clickable'
- Research Summary
Research Focus
- 28 Jul 2021
- Video
Aroon Purie
- September 2011 (Revised March 2014)
- Case
Brightcove, Inc. in 2007
- 2019
- Working Paper
The Comprehensive Effects of a Digital Paywall Sales Strategy
- 2009
- Working Paper
Capitalizing On Innovation: The Case of Japan
Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are increasingly inadequate in modern sectors, where innovation relies on platforms and horizontal ecosystems of firms producing complementary products. Using three... View Details
- May 1982 (Revised April 1984)
- Case
Consolidated Foods Corp. (A)
Bharat N. Anand
Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.
Professor Anand is an expert in digital strategy, media and...
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- September 1992 (Revised October 1995)
- Case
Exxon: Communications After Valdez
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
- Research Summary
Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks
Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details