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All HBS Web
(669)
- News (130)
- Research (477)
- Events (5)
- Multimedia (3)
- Faculty Publications (233)
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- September 1986 (Revised August 1987)
- Case
Pressco, Inc.--1984
A marketing representative of heavy industrial equipment needs to evaluate the net present value of his equipment from the perspective of the buyer under changing tax regulations.
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Keywords:
Machinery and Machining;
Valuation;
Product Positioning;
Performance Evaluation;
Taxation;
Price;
United States
Fruhan, William E., Jr. "Pressco, Inc.--1984." Harvard Business School Case 287-025, September 1986. (Revised August 1987.)
- October 1971 (Revised June 1985)
- Case
Fisher-Price Toys, Inc.
Reviews new product introduction and pricing decisions for a riding toy designed for preschool children. Designed to provide background in buyer behavior, market analysis, and corporate strategy.
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Ward, L. Scott. "Fisher-Price Toys, Inc." Harvard Business School Case 572-029, October 1971. (Revised June 1985.)
- November–December 2020
- Article
Dancing with Giants: How Small Women-and Minority- Owned Firms Use Soft Power to Manage Asymmetric Relationships with Larger Partners
By: Kisha Lashley and Timothy G. Pollock
We explore how minority- and women-owned suppliers lacking hard power manage asymmetric relationships with larger, more powerful buyers in the context of supplier diversity relationships. We examine how these suppliers create and use soft power to manage the...
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Keywords:
Women-owned Businesses;
Minority-owned Businesses;
Soft Power;
Buyer-supplier Relationshships;
Cognitive Centrality;
Hard Power;
Influencers;
Supplier Diversity;
Small Business;
Relationships;
Sales
Lashley, Kisha, and Timothy G. Pollock. "Dancing with Giants: How Small Women-and Minority- Owned Firms Use Soft Power to Manage Asymmetric Relationships with Larger Partners." Organization Science 31, no. 6 (November–December 2020): 1313–1335.
- Research Summary
Overview
By: Navid Mojir
Navid has worked with different organizations across various industries, from the Federal Reserve to medical device manufacturers, heavy construction equipment sellers, and B2B software providers, to assemble proprietary datasets in studying organizational buying.... View Details
- March 2013
- Article
Do You Really Want to Be an eBay?
By: Andrei Hagiu and Julian Wright
Most companies that serve as intermediaries between buyers and sellers face a fundamental strategy decision: Should they be resellers (like supermarkets), acquiring and then reselling products or services? Should they operate as multisided platforms (like eBay),...
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Hagiu, Andrei, and Julian Wright. "Do You Really Want to Be an eBay?" Harvard Business Review 91, no. 3 (March 2013): 102–108.
- 15 Nov 2011
- Working Paper Summaries
Engaging Supply Chains in Climate Change
- December 2007 (Revised January 2008)
- Background Note
Evaluating M&A Deals-Announcement Effects, Risk Arbitrage and Event Risk
The announcement of merger or acquisition conveys new information to the capital markets. This note describes how the stock prices of a Buyer and Target behave after the announcement of a deal. First, for an all-stock deal that is certain to go through, the note...
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Keywords:
Mergers and Acquisitions;
Announcements;
Capital Markets;
Stocks;
Price;
Risk and Uncertainty
Baldwin, Carliss Y. "Evaluating M&A Deals-Announcement Effects, Risk Arbitrage and Event Risk." Harvard Business School Background Note 208-103, December 2007. (Revised January 2008.)
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the pharmacy amid an overwhelming number...
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- winter 1989
- Article
Split-Awards Procurement and Innovation
By: James J. Anton and Dennis A. Yao
In many procurement settings, it is possible for a buyer to split a production award between suppliers. In this article, we develop a model of split-award procurement auctions in which the split choice is endogenous. We characterize the set of equilibrium bids and...
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Keywords:
Innovation and Invention;
Auctions;
Bids and Bidding;
Cost;
Supply Chain;
Investment;
Balance and Stability
Anton, James J., and Dennis A. Yao. "Split-Awards Procurement and Innovation." RAND Journal of Economics 20, no. 4 (winter 1989): 538–552. (Harvard users click here for full text.)
- 13 Aug 2007
- Research & Ideas
The Dark Side of Trust
manufacturing. In this research, I wanted to see whether there was a downside to building trusting relationships between buyers and suppliers. In some sense, the study reveals a dark side of trust. Q: In your study, you ask whether trust...
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- Fall 2013
- Article
Engaging Supply Chains in Climate Change
By: Chonnikarn Fern Jira and Michael W. Toffel
Suppliers are increasingly being asked to share information about their vulnerability to climate change and their strategies to reduce greenhouse gas emissions. Their responses vary widely. We theorize and empirically identify several factors associated with suppliers...
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Keywords:
Knowledge Sharing;
Motivation and Incentives;
Risk Management;
Climate Change;
Supply Chain Management;
Environmental Sustainability
Jira, Chonnikarn Fern, and Michael W. Toffel. "Engaging Supply Chains in Climate Change." Special Issue on the Environment. Manufacturing & Service Operations Management 15, no. 4 (Fall 2013): 559–577.
- 2012
- Working Paper
Platform Competition under Partial Belief Advantage
This paper considers platform competition in a two-sided market that includes buyers and sellers. One of the platforms benefits from a partial belief advantage, in that each side believes that it is more likely that the other side will join the advantaged platform. We...
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Halaburda, Hanna, and Yaron Yehezkel. "Platform Competition under Partial Belief Advantage." Harvard Business School Working Paper, No. 12-066, February 2012.
- February 2023 (Revised March 2024)
- Supplement
Shanty Real Estate: Teaching Note Supplement
By: Michael Luca and Jesse M. Shapiro
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough....
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- October 2022
- Article
A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts
By: Navid Mojir and K. Sudhir
The paper develops the first structural model of organizational buying to study innovation diffusion in a B2B market. Our model is particularly applicable for routinized exchange relationships, whereby centralized buyers periodically evaluate and choose contracts,...
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Keywords:
Organizational Buying Behavior;
Healthcare Marketing;
B2B Markets;
B2B Innovation;
New Product Diffusion;
New Product Adoption;
Organizations;
Acquisition;
Behavior;
Health Care and Treatment;
Marketing;
Innovation and Invention
Mojir, Navid, and K. Sudhir. "A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts." Journal of Marketing Research (JMR) 59, no. 5 (October 2022): 883–907.
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
able to set their own prices, almost everyone pays something—and sometimes well over the suggested price. "I was really interested in that broad variance and who pays a little and who pays a lot and under what circumstances," says Santana. Sellers Can...
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- November 1994 (Revised January 1995)
- Case
Wheeling and Dealing: The Zirconia GT
By: Howard Raiffa, James K. Sebenius, Craig Best and Scot Melland
A personal negotiation episode in purchasing a car is presented. Tactics and strategies commonly encountered by car buyers and car salespeople are illustrated.
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Raiffa, Howard, James K. Sebenius, Craig Best, and Scot Melland. "Wheeling and Dealing: The Zirconia GT." Harvard Business School Case 895-013, November 1994. (Revised January 1995.)
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
research is starting to look at customers whose value is not as readily apparent, and where CLV calculations break down. In a recent working paper, Harvard Business School professor Sunil Gupta calls them "free" customers—think of View Details
- August 2015
- Article
Price Coherence and Excessive Intermediation
By: Benjamin Edelman and Julian Wright
Suppose an intermediary provides a benefit to buyers when they purchase from sellers using the intermediary's technology. We develop a model to show that the intermediary would want to restrict sellers from charging buyers more for transactions it intermediates. With...
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Edelman, Benjamin, and Julian Wright. "Price Coherence and Excessive Intermediation." Quarterly Journal of Economics 130, no. 3 (August 2015): 1283–1328. (First circulated as Price Coherence and Adverse Intermediation in December 2013.)
- May 2014
- Article
Cynicism in Negotiation: When Communication Increases Buyers' Skepticism
By: Eyal Ert, Stephanie J. Creary and Max H. Bazerman
The economic literature on negotiation shows that strategic concerns can be a barrier to agreement, even when the buyer values the good more than the seller. Yet behavioral research demonstrates that human interaction can overcome these strategic concerns through...
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Ert, Eyal, Stephanie J. Creary, and Max H. Bazerman. "Cynicism in Negotiation: When Communication Increases Buyers' Skepticism." Judgment and Decision Making 9, no. 3 (May 2014): 191–199.
- October 2007 (Revised February 2008)
- Background Note
Evaluating M&A Deals: Accretion vs. Dilution of Earnings-per-share
When discussing the pros and cons of an acquisition, practitioners often talk about the impact of the deal on the buyer's earnings-per-share (eps). An acquisition is said to be "accretive" if the buyer's eps goes up post-deal; it is "dilutive" if the buyer's eps goes...
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Baldwin, Carliss Y. "Evaluating M&A Deals: Accretion vs. Dilution of Earnings-per-share." Harvard Business School Background Note 208-059, October 2007. (Revised February 2008.)