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Show Results For
-
All HBS Web
(638)
- People (3)
- News (279)
- Research (220)
- Multimedia (1)
- Faculty Publications (66)
- October 2016 (Revised February 2020)
- Case
Dwayne 'The Rock' Johnson
By: Anita Elberse
In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television...
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Keywords:
Entertainment;
Film;
Motion Picutres;
Superstar;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Management;
Information Technology;
Strategy;
Talent and Talent Management;
Creativity;
Marketing;
Personal Development and Career;
Film Entertainment;
Innovation and Invention;
Digital Strategy;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
- 30 May 2005
- Research & Ideas
Germany’s Pioneering Corporate Managers
When you think about which countries have produced the greatest management innovations, the United States and Japan are likely to top your list. But it was Germany in the late 1800s and early 1900s that was a cauldron of innovative and...
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Keywords:
by Sean Silverthorne
- Web
Celebrate Pride with Baker | Baker Library | Bloomberg Center | Harvard Business School
Research & Data Services Curriculum See all... Service Audience Faculty Doctoral Students MBA Students Alumni Executive Education Staff Visiting Researchers Ask Us Ask a Question Fast Answers Policies Staff Directory How Do I... Request HBS Cases Plan A Visit View Details
- 12 May 2020
- News
How History's Great Leaders Managed Anxiety
- September 2016 (Revised April 2020)
- Case
Dwyane Wade
By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American...
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Keywords:
Branding;
Fashion;
Superstar;
Celebrity Endorsement;
Innovation;
Creative Industries;
Talent;
General Management;
Sports;
Entertainment;
Brands and Branding;
Marketing;
Management;
Strategy;
Personal Development and Career;
Consumer Products Industry;
Fashion Industry;
Sports Industry;
China
Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations....
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Keywords:
Digital Brand;
Influencer Marketing;
Growth And Scaling;
Capital Constraints;
Brand Portfolio Strategy;
CPG;
Start-up;
Celebrity Endorsement;
Digital Marketing;
Growth and Development Strategy;
Entrepreneurship;
Advertising;
Social Media;
Business Startups;
Joint Ventures;
Brands and Branding;
Brazil
- 27 Sep 2018
- Research & Ideas
Religion in the Workplace: What Managers Need to Know
considered one of the last taboos,” says Senior Lecturer Derek van Bever. “Our students have been asking for it because they see very clearly that they will be in positions of global leadership where they will have to deal with it.” To fill that need, van Bever wrote...
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- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
casual clothes said a shopper was more likely to make a purchase and to be a celebrity when she was wearing gym clothes or a Swatch than when she was wearing an elegant dress or a Rolex. Meanwhile, pedestrians from the train station who...
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- 6 PM – 7:15 PM EST, 28 Feb 2022
- Virtual Programming
A Blessing and Little Black Library at Harvard Business School presents a virtual author chat to celebrate Black History Month
HBSs iconic Baker Library is the largest business library in the worldand its collection expanded during the COVID-19 pandemic. For the first time in its 95-year history, Baker brought in non-business books, over 170 titles (to date) organized by Cathy Chukwulebe (MBA...
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- Web
General Management - Faculty & Research
General Management Overview Faculty Curriculum Awards & Honors Doctoral Students May 2024 Case Emma Bloomberg and Murmuration By: Gerald Chertavian and Courtney Han May 9, 2024 Article How to Build a Life: What You Need to Know About...
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
saw potential in sports endorsements in the television age. McCormack informed Palmer that he was planning to start up a business revolving around personal business managers or "agents" handling professional golfers' affairs....
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- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims."
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Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Influence;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Social Media;
Fashion Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- 11 Apr 2012
- Research & Ideas
The High Risks of Short-Term Management
Companies that manage for short-term gain rather than long-term growth have been blamed for everything from popularizing celebrity CEOs to causing a significant chunk of the current financial crisis. Now new...
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- 15 Jan 2014
- Research & Ideas
Managing the Family Business: It Takes a Village
Editor's note: This is the first of occasional columns on managing the family business written by Senior Lecturer John A. Davis. In this first of two articles, Davis discusses leadership models. Part One: Global Norms And The One-leader...
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- Web
Research - Managing the Future of Work
difficult and slow. But with the advent of new technological solutions, all of these processes will be transformed,” explains Karen G. Mills, senior fellow at Harvard... 08 Mar 2021 News Bloomberg Working Women Are At A Tipping Point: Former SBA Head (Podcast) Re:...
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- Web
Research - Managing the Future of Work
Kerr In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like...
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- Web
Research - Managing the Future of Work
chapter reviews the U.S. immigration policy environment that governs how skilled migrants move to America for... 23 Feb 2022 Podcast Managing the Future of Work MFW research: Rethinking low-wage work Bill Kerr 2022 Working Paper The...
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- Web
Podcast - Managing the Future of Work
Podcast Podcast Harvard Business School Professors Bill Kerr and Joe Fuller talk to leaders grappling with the forces reshaping the nature of work. Apple Podcasts Spotify Amazon More Ways to Listen iHeartRadioPlayer.fmAudacyCastboxPocket Casts 15 May 2024 View Details
- Web
Podcast - Managing the Future of Work
Podcast Podcast Harvard Business School Professors Bill Kerr and Joe Fuller talk to leaders grappling with the forces reshaping the nature of work. Apple Podcasts Spotify Amazon More Ways to Listen iHeartRadioPlayer.fmAudacyCastboxPocket Casts 10 Jan 2024 View Details
- Web
Podcast - Managing the Future of Work
Podcast Podcast Harvard Business School Professors Bill Kerr and Joe Fuller talk to leaders grappling with the forces reshaping the nature of work. Apple Podcasts Spotify Amazon More Ways to Listen iHeartRadioPlayer.fmAudacyCastboxPocket Casts 17 Apr 2024 View Details