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All HBS Web
(1,060)
- People (1)
- News (220)
- Research (613)
- Multimedia (3)
- Faculty Publications (266)
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- August 14, 2005
- Article
Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of
By: John A. Quelch
Quelch, John A. "Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of." Independent (London) (August 14, 2005).
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
that people associate with global brands. Then we surveyed 1,800 people in twelve nations to measure the relative importance of those dimensions when consumers buy products. A detailed analysis revealed that consumers all over the world associate global View Details
- July 2012 (Revised July 2014)
- Case
Warby Parker: Vision of a 'Good' Fashion Brand
By: Christopher Marquis and Laura Velez Villa
In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had...
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Keywords:
Entrepreneurship;
Innovation;
Business And Society;
Social Responsiblity;
Organizational Behavior;
Social Entrepreneurship;
Growth Management;
Corporate Social Responsibility and Impact;
Brands and Branding;
Organizational Culture;
Marketing Strategy;
Innovation and Invention;
Apparel and Accessories Industry;
Health Industry;
United States
Marquis, Christopher, and Laura Velez Villa. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Case 413-051, July 2012. (Revised July 2014.)
- November 1992 (Revised August 2001)
- Case
Eskimo Pie Corporation
In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public...
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Keywords:
Initial Public Offering;
Decisions;
Mergers and Acquisitions;
Performance Productivity;
Leadership;
Corporate Entrepreneurship;
Expansion;
Ownership;
Food and Beverage Industry;
Manufacturing Industry
Ruback, Richard S. "Eskimo Pie Corporation." Harvard Business School Case 293-084, November 1992. (Revised August 2001.)
- November 2005
- Case
Inventec Corporation
By: Krishna G. Palepu and Ingrid Vargas
Inventec Corp., with $4.5 billion in annual revenues, was one of Taiwan's leading original design manufacturers (ODMs). Inventec designed and manufactured electronic products such as computers, servers, MP3 players, PDAs, and cellular telephones for client companies...
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Keywords:
Multinational Firms and Management;
Competitive Strategy;
Emerging Markets;
Manufacturing Industry;
Electronics Industry;
China;
India
Palepu, Krishna G., and Ingrid Vargas. "Inventec Corporation." Harvard Business School Case 106-016, November 2005.
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important?
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Keywords:
Globalized Markets and Industries;
Brands and Branding;
Distribution;
Product Positioning;
Going Public;
Expansion;
Change;
Food and Beverage Industry
Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's...
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- August 2016 (Revised November 2016)
- Case
C.W. Dixey & Son
By: Anat Keinan and Michael B. Beverland
C.W. Dixey & Son is about to be relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive...
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Keywords:
Luxury Branding;
Authenticity;
Inconspicuous Consumption;
Brand Positioning;
Brand Revitalization;
Eyeyewear;
Market Entry and Exit;
Luxury;
Market Participation;
Brands and Branding;
Consumer Products Industry
Keinan, Anat, and Michael B. Beverland. "C.W. Dixey & Son." Harvard Business School Case 517-019, August 2016. (Revised November 2016.)
- September 2001 (Revised December 2003)
- Case
Eskimo Pie Corporation (Abridged)
In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public...
View Details
Keywords:
Food;
Initial Public Offering;
Cost of Capital;
Valuation;
Business Divisions;
Brands and Branding;
Food and Beverage Industry
Ruback, Richard S. "Eskimo Pie Corporation (Abridged)." Harvard Business School Case 202-037, September 2001. (Revised December 2003.)
- October 1996 (Revised February 1997)
- Case
Saturn Corporation in 1996
Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position.
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McGahan, Anita M., and Suzanne Purdy. "Saturn Corporation in 1996." Harvard Business School Case 797-052, October 1996. (Revised February 1997.)
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard Business School, such marriages can be good for...
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- 2010
- Working Paper
Quality Provision, Expected Firm Altruism and Brand Extensions
By: Julio J. Rotemberg
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or...
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Keywords:
Brands and Branding;
Consumer Behavior;
Product Development;
Corporate Social Responsibility and Impact;
Quality;
Mathematical Methods
Rotemberg, Julio J. "Quality Provision, Expected Firm Altruism and Brand Extensions." NBER Working Paper Series, No. 15635, January 2010.
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
There's a famous line from the movie The Godfather, which is often repeated in corporate settings: "This is business, not personal." Ironically, though, that statement is actually bad business advice. During the Consortium for Operational...
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- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
corporate headquarters. As Howard Schultz once said, successful businesses cannot sustain themselves on exhilarating ideas alone.—Nancy F. Koehn Lasting Dedication Each of the entrepreneurs in Brand New had...
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Keywords:
by Martha Lagace
- September 2005 (Revised January 2006)
- Case
Yum! Brands, Inc: A Corporate Do-Over
By: Frances X. Frei, Amy C. Edmondson, James Weber and Eliot Sherman
Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company's leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company...
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Keywords:
Product;
Brands and Branding;
Service Operations;
Expansion;
Trade;
Leadership Development;
Business or Company Management;
Food and Beverage Industry;
Retail Industry
Frei, Frances X., Amy C. Edmondson, James Weber, and Eliot Sherman. "Yum! Brands, Inc: A Corporate Do-Over." Harvard Business School Case 606-041, September 2005. (Revised January 2006.)
- February 2013 (Revised May 2013)
- Case
Juan Valdez: Innovation in Caffeination
By: Michael I. Norton and Jeremy Dann
Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The...
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Keywords:
Innovation;
Branding;
Global Business;
Sales;
Marketing;
Retailing;
Corporate Strategy;
Organizational Change;
Corporate Entrepreneurship;
Brands and Branding;
Innovation and Invention
Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Case 513-090, February 2013. (Revised May 2013.)
- January 1997 (Revised June 1997)
- Case
Corporate New Ventures at Procter & Gamble
By: Teresa M. Amabile and Dean Whitney
Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small,...
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Keywords:
Innovation Strategy;
Creativity;
Working Conditions;
Corporate Entrepreneurship;
Groups and Teams;
Retail Industry;
Ohio
Amabile, Teresa M., and Dean Whitney. "Corporate New Ventures at Procter & Gamble." Harvard Business School Case 897-088, January 1997. (Revised June 1997.)
- 12 Sep 2016
- Research & Ideas
What Brands Can Do to Monitor Factory Conditions of Suppliers
environmental standards in the United States and overseas. “I don’t think Nike or Levi’s relishes this role, but in the context of weak government regulatory regimes, it’s these companies’ brand reputations that are on the line when...
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Keywords:
by Michael Blanding
- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Corporate Strategy;
Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.