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(11,316)
- People (24)
- News (3,219)
- Research (5,942)
- Events (47)
- Multimedia (301)
- Faculty Publications (4,731)
Show Results For
-
All HBS Web
(11,316)
- People (24)
- News (3,219)
- Research (5,942)
- Events (47)
- Multimedia (301)
- Faculty Publications (4,731)
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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Keywords:
Brand Management;
Global Brands;
Brand Positioning;
Brand Extension;
Brand Storytelling;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Advertising;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Consumer Behavior;
Marketing Communications;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
Africa;
China;
United States;
North America;
South Africa;
Nigeria;
Kenya;
Cameroon;
Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
Competing Globally
Leaders from global companies face complex challenges. Bruce Harreld discusses how these challenges can translate into executable strategies. For more information, visit: View Details
- 2020
- Chapter
The International Origins and Global Aspirations of Chinese Universities: Along the New Silk Road
By: William C. Kirby
Kirby, William C. "The International Origins and Global Aspirations of Chinese Universities: Along the New Silk Road." Chap. 1 in China and Europe on the New Silk Road: Connecting Universities Across Eurasia, edited by Marijk C. van der Wende, William C. Kirby, Nian Cai Liu, and Simon Marginson, 18–32. Oxford University Press, 2020.
- October 2003
- Case
ABS Global
By: David E. Bell, Hal Hogan and Jose M. M. Porraz
ABS Global is considering an acquisition in Australia. Efficient production and distribution is becoming more difficult as it becomes global. Yet trade restrictions and local preferences for its product, bull semen, dictate that ABS come up with a new way to...
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Keywords:
Acquisition;
Production;
Global Strategy;
Distribution;
Adaptation;
Agriculture and Agribusiness Industry;
Australia
Bell, David E., Hal Hogan, and Jose M. M. Porraz. "ABS Global." Harvard Business School Case 504-053, October 2003.
- November 2012
- Case
Hillary Clinton & Partners: Leading Global Social Change from the U.S. State Department
By: Rosabeth M. Kanter and Ai-Ling Jamila Malone
As U.S. Secretary of State, Hillary Rodham Clinton acted on a long-standing interest in public-private partnerships to elevate and activate an Office of Global Partnerships reporting directly to her. One major initiative that also addressed her interest in women's...
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Kanter, Rosabeth M., and Ai-Ling Jamila Malone. "Hillary Clinton & Partners: Leading Global Social Change from the U.S. State Department." Harvard Business School Case 313-086, November 2012.
- 9 AM – 11:59 PM EDT, 18 Oct 2017
- HBS Club Events
HBS Global Networking Night 2017
- 2008
- Book
The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
By: Anil K. Gupta, Vijay Govindarajan and Haiyan Wang
"A must-read for anybody charged with leading the globalization of his or her company"— Robert W. Galvin, chairman of the executive committee of the board, Motorola
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Gupta, Anil K., Vijay Govindarajan, and Haiyan Wang. The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage. 2nd ed. San Francisco, CA: Jossey-Bass, 2008.
- Clubs
Global Business Club
- 2019
- Working Paper
Information, Globalization and Preferences for Economic Policy: Evidence from Randomized Surveys
By: Laura Alfaro, Davin Chor and Maggie Chen
- 2008
- Chapter
Globalization
By: G. Jones
Keywords:
Globalization
Jones, G. "Globalization." In The Oxford Handbook of Business History, edited by G. Jones and Jonathan Zeitlin. Oxford: Oxford University Press, 2008.
- TeachingInterests
FIELD Global Immersion
The FIELD Global Immersion course sends student teams into global markets around the world, requiring them to develop a new customer experience, product or service concept for a global partner organization leveraging design thinking innovation techniques.
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- August 2015
- Article
Dollar Funding and the Lending Behavior of Global Banks
By: Victoria Ivashina, David S. Scharfstein and Jeremy C. Stein
A large share of dollar-denominated lending is done by non-U.S. banks, particularly European banks. We present a model in which such banks cut dollar lending more than euro lending in response to a shock to their credit quality. Because these banks rely on wholesale...
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Keywords:
Banks;
Global Banks;
Credit Supply;
Dollar Funding;
International Finance;
Banks and Banking;
Banking Industry
Ivashina, Victoria, David S. Scharfstein, and Jeremy C. Stein. "Dollar Funding and the Lending Behavior of Global Banks." Quarterly Journal of Economics 130, no. 3 (August 2015): 1241–1281.
- TeachingInterests
Research in Global Health and Health Policy
Teaching Fellow for Professor David Cutler - Harvard College Course GHHP 99
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- February 2017
- Module Note
Leading Global Teams
By: Tsedal Neeley
This module aims to help students become effective leaders and members of global teams that must work together across national boundaries and toward a common goal. Students will learn to diagnose the challenges that global teams often face as well as strategies that...
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Neeley, Tsedal. "Leading Global Teams." Harvard Business School Module Note 417-073, February 2017. (https://hbsp.harvard.edu/product/417073-PDF-ENG?Ntt=tsedal%20neeley.)
- 15 Aug 2016
- Video
FIELD Global Immersions
- Research Summary
The Fragile State of the World: Populism, Unfairness, and the Vulnerabilities of Global Capitalism
By: Rawi E. Abdelal
We are living through the second great era of globalization. The first era of globalization, circa 1870–1914, was destroyed by the geopolitics of a great power transition, armed conflict, and a populist backlash against free trade and multinational business. Today we...
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- October 2010 (Revised November 2010)
- Case
Belco Global Foods
By: C. Fritz Foley and Matthew Johnson
This case introduces students to the fundamental issues that managers face when deciding what international trade finance terms to use when transacting with other firms. In late 2009, Pam Arnold, the head of global credit at Belco Global Foods, must decide which trade...
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Keywords:
Trade;
Credit;
Financing and Loans;
International Finance;
Globalized Firms and Management;
Food and Beverage Industry
Foley, C. Fritz, and Matthew Johnson. "Belco Global Foods." Harvard Business School Case 211-033, October 2010. (Revised November 2010.)
- April 2020 (Revised January 2022)
- Case
Uber: Competing Globally
By: Alexander J. MacKay, Amram Migdal and John Masko
This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each...
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Keywords:
Business Ventures;
Business Growth and Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Globalization;
Global Strategy;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Innovation and Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth and Development Strategy;
Growth Management;
Markets;
Demand and Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry and Exit;
Market Participation;
Supply and Industry;
Industry Structures;
Planning;
Strategic Planning;
Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Stakeholder Relations;
Labor and Management Relations;
Networks;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
Information Technology;
Mobile and Wireless Technology;
Digital Platforms;
Transportation;
Transportation Networks;
Transportation Industry;
Technology Industry;
Africa;
Ghana;
Asia;
China;
Shanghai Shi;
Shanghai;
India;
New Delhi;
Europe;
United Kingdom;
England;
London;
Latin America;
North and Central America;
United States;
New York (city, NY);
New York (state, US);
South America;
Colombia
MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised January 2022.)
- February 2024
- Case
More than Optics: Olympus's Vision to Become a Leading Global MedTech Company
By: David J. Collis and Haisley Wert
In August 2022, CEO Yasuo Takeuchi reflected on Olympus Corporation’s recent transformation from being known as a Japanese consumer camera company to becoming a leading global medical technology (MedTech) company. Over the past dozen years, Takeuchi and prior...
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Keywords:
Global Human Resource Management;
Medical Technology;
Corporate Strategy;
Transformation;
Globalization;
Business Model;
Leading Change;
Organizational Structure;
Organizational Change and Adaptation;
Medical Devices and Supplies Industry;
Japan;
United States
Collis, David J., and Haisley Wert. "More than Optics: Olympus's Vision to Become a Leading Global MedTech Company." Harvard Business School Case 724-426, February 2024.
- Program
Leading Global Businesses
Summary In an increasingly complex and volatile global world, companies need capable leaders with a unique mix of global business knowledge and personal leadership strengths. In this View Details