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All HBS Web
(12,395)
- People (20)
- News (1,649)
- Research (8,978)
- Events (24)
- Multimedia (42)
- Faculty Publications (7,423)
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- January 2017 (Revised February 2022)
- Background Note
Assessing and Enhancing Market Attractiveness
This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for...
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Van den Steen, Eric. "Assessing and Enhancing Market Attractiveness." Harvard Business School Background Note 717-466, January 2017. (Revised February 2022.)
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 2018
- Chapter
Digital Labor Markets and Global Talent Flows
By: John Horton, William R. Kerr and Christopher Stanton
Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Chap. 3 in High-Skilled Migration to the United States and Its Economic Consequences, edited by Gordon H. Hanson, William R. Kerr, and Sarah Turner, 71–108. Chicago, IL: University of Chicago Press, 2018.
- 25 Oct 2013
- Conference Presentation
Global Economic Trends and Their Market Implications
By: Dante Roscini
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other...
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Keywords:
Marketing;
Consumer Loyalty;
Local Vs. Global Branding;
Multi-national Brands;
Misleading and Fraudulent Advertising;
Customer Value and Value Chain;
Customer Satisfaction;
Globalized Economies and Regions;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- March 2018
- Article
Global Business over Time
By: Geoffrey Jones
This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western economies, created and co-created markets and ecosystems...
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- December 2020
- Article
Monetary Policy and Global Banking
By: Falk Bräuning and Victoria Ivashina
When central banks adjust interest rates, the opportunity cost of lending in local currency changes, but—in absence of frictions—there is no spillover effect to lending in other currencies. However, when equity capital is limited, global banks must benchmark domestic...
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Keywords:
Global Banks;
Monetary Policy Transmission;
Cross-border Lending;
Banks and Banking;
Financial Markets;
Global Range
Bräuning, Falk, and Victoria Ivashina. "Monetary Policy and Global Banking." Journal of Finance 75, no. 6 (December 2020): 3055–3095.
- June 2012 (Revised December 2017)
- Case
Marc Rich and Global Commodity Trading
By: Geoffrey Jones and Espen Storli
Examines the career of Marc Rich, the world's leading commodity trader before his criminal indictment in the United States in 1983. The case surveys the historical growth of commodity trading, especially in metals, from the late nineteenth century, and its evolving...
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Keywords:
Commodity Market;
Natural Resources;
Metals and Minerals;
Business History;
Entrepreneurship;
Service Industry;
Service Industry;
Africa;
Europe;
Middle East;
North and Central America;
Israel;
South Africa;
Iran
Jones, Geoffrey, and Espen Storli. "Marc Rich and Global Commodity Trading." Harvard Business School Case 813-020, June 2012. (Revised December 2017.)
- February 2009 (Revised December 2010)
- Case
Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry
By: Willy C. Shih and Jyun-Cheng Wang
The government-led creation and incubation of the semiconductor industry in Taiwan is a striking success for advocates of strong industrial policy. It has led to the island nation's domination of the global "foundry" business in which firms like Taiwan Semiconductor...
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Keywords:
Economic Growth;
Industry Structures;
State Ownership;
Business and Government Relations;
Competition;
Semiconductor Industry;
Taiwan
Shih, Willy C., and Jyun-Cheng Wang. "Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry." Harvard Business School Case 609-089, February 2009. (Revised December 2010.)
- 08 May 2017
- Working Paper Summaries
Monetary Policy and Global Banking
- 2000
- Chapter
Globalization in the Advanced Ceramics Industry
By: Courtney Purrington and H. Kent Bowen
Keywords:
Globalized Markets and Industries
- March 2006 (Revised November 2006)
- Case
The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry
By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio
In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few...
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Keywords:
History;
Labor Unions;
Trade;
Business and Stakeholder Relations;
Financial Crisis;
Globalized Markets and Industries;
Business and Government Relations;
Decision Choices and Conditions;
Foreign Direct Investment;
Developing Countries and Economies;
Fashion Industry;
Fashion Industry;
Lesotho
Abdelal, Rawi E., Regina M. Abrami, Noel Maurer, and Aldo Musacchio. "The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry." Harvard Business School Case 706-043, March 2006. (Revised November 2006.)
- 2013
- Chapter
Market Imperfections and Sustainable Competitive Advantage
By: Felix Oberholzer-Gee and Dennis Yao
This chapter reviews the main theories in strategic management that seek to explain persistent differences in profitability across companies. We argue that these differences are ultimately explained by market imperfections. Studying differences in financial performance...
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Keywords:
Strategic Management;
Market Imperfections;
Five Forces Framework;
Competitive Advantage;
Profit
Oberholzer-Gee, Felix, and Dennis Yao. "Market Imperfections and Sustainable Competitive Advantage." Chap. 12 in Oxford Handbook of Managerial Economics, by Christopher R. Thomas and William F. Shughart II, 262–277. Oxford University Press, 2013.
- March 2013
- Teaching Note
Vale: Global Expansion in the Challenging World of Mining (TN) (A) and (B)
By: Tarun Khanna and Aldo Musacchio
- January 2018
- Case
Ørsted Goes Global
By: Joseph L. Bower and Elena Corsi
The European leader in offshore wind, the Danish Ørsted is building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in...
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Keywords:
Off-shore Wind;
Managing Global Expansion;
Business Strategy;
Renewable Energy;
Expansion;
Global Range;
Market Entry and Exit
Bower, Joseph L., and Elena Corsi. "Ørsted Goes Global." Harvard Business School Case 918-404, January 2018.
- July 2004
- Article
Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets
By: Das Narayandas and V. Kasturi Rangan
Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).
- June 2016 (Revised March 2017)
- Case
Global Wine War 2015: New World Versus Old
By: Christopher A. Bartlett and Sarah McAra
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely...
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Keywords:
Competitive Advantage;
Government Regulation;
Industry Analysis;
International Business;
International Marketing;
Market Entry;
Exports;
Business And Government Relations;
China;
Europe;
France;
Australia;
Trade;
Global Strategy;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Market Entry and Exit;
Competition;
Food and Beverage Industry;
France;
Europe;
Australia;
China
Bartlett, Christopher A., and Sarah McAra. "Global Wine War 2015: New World Versus Old." Harvard Business School Case 916-415, June 2016. (Revised March 2017.)
- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical...
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Keywords:
Health;
Pharmaceutical Industry;
Biotech;
Marketing;
Health Care and Treatment;
Biotechnology Industry;
England
Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
highway mileage be imposed, with auto companies or others in the industry given opportunities to trade mileage rating credits? Or should government step aside and let the View Details
- October 2016
- Supplement
Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)
By: Joshua Margolis, Amram Migdal and Kerry Herman
The case complements “Moshe Kahlon: Telecommunications Reform and Competition in Israel’s Cellular Market (A),” HBS case number 417-017, which addresses reforms to regulations in Israel’s telecommunications industry initiated and implemented under the leadership of...
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Keywords:
Market Reform;
Political Leadership;
Industry Regulation;
Regulatory Reforms;
Economic Sectors;
Private Sector;
Public Sector;
Values and Beliefs;
Ethics;
Geography;
Geopolitical Units;
Country;
Government and Politics;
Government Administration;
Government Legislation;
Leadership;
Leadership Style;
Leading Change;
Market Design;
Market Participation;
Duopoly and Oligopoly;
Supply and Industry;
Industry Structures;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
Israel
Margolis, Joshua, Amram Migdal, and Kerry Herman. "Moshe Kahlon: Telecommunications Reform and Competition in Israel's Cellular Market (B)." Harvard Business School Supplement 417-018, October 2016.