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Show Results For
-
All HBS Web
(4,254)
- People (11)
- News (884)
- Research (2,665)
- Events (6)
- Multimedia (20)
- Faculty Publications (1,457)
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- March 2020
- Article
Do Fire Sales Create Externalities?
By: Sergey Chernenko and Adi Sunderam
We develop three novel measures of how much of the price impact of their trading different mutual funds internalize. We show that mutual funds that internalize more of their price impact hold larger cash buffers and use these buffers more aggressively to accommodate...
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Chernenko, Sergey, and Adi Sunderam. "Do Fire Sales Create Externalities?" Journal of Financial Economics 135, no. 3 (March 2020): 602–628.
- April 1991 (Revised March 2017)
- Teaching Note
Mary Kay Cosmetics: Sales Force Incentives (A) and (B)
By: Robert Simons
Teaching Note for (9-190-103) and (9-190-122).
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- November 2006 (Revised December 2006)
- Module Note
Personal Selling and Sales Management
Develop a better understanding of what salespeople do, what motivates them to succeed, and how to effectively manage their efforts.
View Details
Keywords:
Salesforce Management
"Personal Selling and Sales Management." Harvard Business School Module Note 507-039, November 2006. (Revised December 2006.)
- July 1992
- Background Note
Managing Sales Interfaces: Organizational Factors
Keywords:
Salesforce Management
Cespedes, Frank V. "Managing Sales Interfaces: Organizational Factors." Harvard Business School Background Note 593-001, July 1992.
- 30 Jun 2019
- Working Paper Summaries
The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training
- February 2016 (Revised August 2020)
- Case
InsightSquared: Developing the Sales and Marketing Plan
Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path...
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Keywords:
Sales Planning;
Applications and Software;
Marketing;
Sales;
Planning;
Growth and Development Strategy
Roberge, Mark, Tom Eisenmann, and Frank Cespedes. "InsightSquared: Developing the Sales and Marketing Plan." Harvard Business School Case 816-074, February 2016. (Revised August 2020.)
- November 2005
- Background Note
Note on Personal Selling and Sales Management
By: Thomas J. Steenburgh and Das Narayandas
Provides the background materials for the Sales Module in the first-year marketing course taught at HBS.
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- November 2021
- Article
The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training
By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model on agents’ behavior takes into account many of the key elements that...
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Keywords:
Salesforce Management;
Recruitment;
Selection and Staffing;
Compensation and Benefits;
Resignation and Termination;
Training;
Behavior;
Analysis
Chung, Doug J., Byungyeon Kim, and Byoung G. Park. "The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training." Management Science 67, no. 11 (November 2021): 7046–7074.
- 2020
- Article
A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?
By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam
Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role...
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Keywords:
Sales Compensation;
Sales Management;
Sales Strategy;
Principal-agent Theory;
Structural Econometrics;
Field Experiments;
Machine Learning;
Artificial Intelligence;
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives;
AI and Machine Learning
Chung, Doug J., Byungyeon Kim, and Niladri B. Syam. "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?" Foundations and Trends® in Marketing 14, no. 1 (2020): 1–52.
- 25 Jan 2017
- Working Paper Summaries
The Effects of Quota Frequency on Sales Force Performance: Evidence from a Field Experiment
Keywords:
by Doug J. Chung and Das Narayandas
- June 1991 (Revised October 1992)
- Case
Otis Elevator Co.: Managing the Service Force
Cash, James I., Jr. "Otis Elevator Co.: Managing the Service Force." Harvard Business School Case 191-213, June 1991. (Revised October 1992.)
- April 2011
- Teaching Note
Designs by Kate: The Power of Direct Sales (Brief Case)
By: John A. Deighton and Sarah Abbott
Teaching Note to 4277.
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- October 2017 (Revised March 2020)
- Case
Medicetra Medtech Company, Inc.
By: Doug J. Chung
Medicetra MedTech Company is a dental equipment distributor, and senior management is deciding whether to implement a new incentive compensation program for the sales force. For many years, Medicetra had paid salespeople only a fixed salary. Although the current plan...
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Keywords:
Sales Compensation;
Sales Force Retention;
Employee Fairness;
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives;
Retention;
Fairness;
Performance Improvement
Chung, Doug J. "Medicetra Medtech Company, Inc." Harvard Business School Case 518-049, October 2017. (Revised March 2020.)
- October 1992
- Background Note
Managing Sales Interfaces: Developments in Practice
Keywords:
Salesforce Management
Cespedes, Frank V. "Managing Sales Interfaces: Developments in Practice." Harvard Business School Background Note 593-047, October 1992.
- June 2013 (Revised August 2017)
- Case
Coupa
By: Michael Roberts and William Sahlman
The case describes the growth of Coupa, a software as a service platform for procurement / expense management. The issues in the case are around how fast to grow and how to finance that growth. The case includes a detailed financial model that will help students...
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- September 2019 (Revised March 2020)
- Teaching Note
Roush Performance: How to Design a Sales Force Compensation Plan
By: Doug J. Chung
- May–June 2021
- Article
Getting Up to Speed in Your Sales Efforts
By: Frank V. Cespedes and Zoran Latinovic
In a study before the pandemic, Pricewaterhouse Coopers found that companies had made little progress in the previous decade in speeding up their cash-conversion cycle, as the cash crunch generated by the pandemic painfully demonstrated. In most firms, sales velocity...
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Cespedes, Frank V., and Zoran Latinovic. "Getting Up to Speed in Your Sales Efforts." European Business Review (May–June 2021): 68–71.
- March 1993
- Teaching Note
Managing Sales Interfaces: Course Module, Instructor's Overview
- 2003
- Other Unpublished Work
New Horizons in Selling and Sales Management
Keywords:
Salesforce Management
- 1990
- Book
A Force for Change: How Leadership Differs from Management
By: J. P. Kotter
Kotter, J. P. A Force for Change: How Leadership Differs from Management. New York: Free Press, 1990.