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All HBS Web
(969)
- People (6)
- News (131)
- Research (598)
- Events (2)
- Multimedia (6)
- Faculty Publications (275)
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- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
frame and articulate that value. Second, price-testing is increasingly important. In his autobiography written in 1963, ad man David Ogilvy noted that, “Most people assume companies use scientific methods in pricing, but throughout my...
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by Kristen Senz
- September 2018 (Revised January 2020)
- Case
Apple Pay and Mobile Payments in Australia (A)
By: Feng Zhu, Susan Athey and David Lane
In summer 2016, four of Australia’s top five banks petitioned regulators for permission to bargain collectively with Apple over the terms under which they would support its digital wallet, Apple Pay. They argued that doing so would force concessions from Apple that...
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Keywords:
Payment Methods;
Mobile Payment;
Apple;
Banks and Banking;
Cooperation;
Problems and Challenges;
Policy;
Digital Platforms;
Banking Industry;
Australia
Zhu, Feng, Susan Athey, and David Lane. "Apple Pay and Mobile Payments in Australia (A)." Harvard Business School Case 619-010, September 2018. (Revised January 2020.)
- April 1990
- Case
Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)
By: Robert J. Dolan
Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session.
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Dolan, Robert J. "Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)." Harvard Business School Case 590-081, April 1990.
- 2022
- Working Paper
Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories
By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping...
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- January 1984
- Article
A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments
By: Robert J. Dolan
Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the...
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Dolan, Robert J. "A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments." Journal of Business 57, no. 1 (January 1984).
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
no one has access to their data. Gerdeman: Can you discuss the new methods that are being developed to accommodate the role of users in innovation, including crowdfunding platforms to access funding for innovation? Lakhani: Crowdfunding...
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by Dina Gerdeman
- Article
How Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods
In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of this paper is to conduct an empirical...
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Keywords:
Customer Satisfaction;
Price;
Service Delivery;
Mathematical Methods;
Competition;
Food and Beverage Industry;
Service Industry
Allon, Gad, Awi Federgruen, and Margaret P. Pierson. "How Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods ." Manufacturing & Service Operations Management 13, no. 4 (Fall 2011).
- 01 Nov 1999
- Research & Ideas
John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922
create a method of sales management that encompassed all aspects of selling, from the calculation of quotas and commission rates to the motivation of discouraged salesmen. This excerpt looks at one aspect of the Patterson method: the...
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by Walter A. Friedman
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the...
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- November–December 2019
- Article
Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures
By: Rory McDonald and Cheng Gao
New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in...
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Keywords:
Strategic Reorientation;
Technology Entrepreneurship;
Innovation;
Product Development Processes;
Organizational Adaptation;
Qualitative Methods (General);
Entrepreneurship;
Information Technology;
Organizational Change and Adaptation;
Strategy;
Innovation and Invention;
Product Development;
Communication Strategy
McDonald, Rory, and Cheng Gao. "Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures." Organization Science 30, no. 6 (November–December 2019): 1289–1318.
- October 2013
- Article
How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies
By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya
While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input...
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Keywords:
Supply Chain;
Forecasting and Prediction;
Framework;
Prejudice and Bias;
Mathematical Methods
Puranam, Phanish, Ranjay Gulati, and Sourav Bhattacharya. "How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies." Strategic Management Journal 34, no. 10 (October 2013): 1145–1161.
- 2016
- Working Paper
Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures
By: Rory McDonald and Cheng Gao
New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their...
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Keywords:
Strategic Reorientation;
Technology Entrepreneurship;
Innovation;
Product Development Processes;
Organizational Adaptation;
Qualitative Methods (General);
Information Technology;
Organizational Change and Adaptation;
Communication;
Entrepreneurship;
Alignment;
Innovation and Invention;
Product Development
- Research Summary
Overview
Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)...
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- June 2020
- Article
Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model
By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how...
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Keywords:
Search;
Legitimacy;
Organizational Innovation;
Organizational Learning;
Mechanisms And Processes;
Institutional Entrepreneurship;
Qualitative Methods;
Business Model Design;
Business Model;
Business Startups;
Entrepreneurship;
Emerging Markets;
Adaptation;
Competition;
Strategy
McDonald, Rory, and Kathleen Eisenhardt. "Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model." Administrative Science Quarterly 65, no. 2 (June 2020): 483–523.
- September 2012
- Supplement
Industrial Metrology: Getting In-Line? (B)
By: Willy Shih
Rainer Ohnheiser, the President of Carl Zeiss's Business Group Industrial Metrology (IMT), was focused on the threat that in-line metrology posed to Carl Zeiss IMT's core business. Historically, coordinate measurement machines (CMMs) that employed tactile measurement...
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Keywords:
Performance Trajectories;
Emerging Technologies;
Manufacturing Tools;
Carl Zeiss;
Go-to-market Strategy;
Disruptive Innovation;
Technological Innovation;
Production;
Performance Improvement;
Measurement and Metrics;
Manufacturing Industry;
Germany
Shih, Willy. "Industrial Metrology: Getting In-Line? (B)." Harvard Business School Supplement 613-041, September 2012.
- April 1987 (Revised April 1992)
- Background Note
Games of Strategy: An Introduction
An introduction to the formal analysis of strategic situations. Ideas of game trees, backwards induction, and dominated strategies are introduced. The methods of backwards induction to find optimal strategies is related to the method of successive eliminations of...
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Krishna, Vijay. "Games of Strategy: An Introduction." Harvard Business School Background Note 187-159, April 1987. (Revised April 1992.)
- March 2019 (Revised May 2019)
- Case
Fetchr: A New Way of Last Mile Delivery
By: V.G. Narayanan and Eren Kuzucu
By mid-2016, five years of aggressive growth had transformed Fetchr from a small logistics startup to a 1,000-employee, full-fledged last-mile delivery company operating across four countries in the Middle East and North Africa (MENA). Already beneficiaries of the...
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Keywords:
Startup;
Decision;
Financial Strategy;
UAE;
KSA;
MENA;
Cost Accounting;
Business Model;
Business Startups;
Transformation;
Cost Management;
Strategy;
Disruptive Innovation;
Technological Innovation;
Growth and Development Strategy;
Growth Management;
Logistics;
Service Delivery;
Supply Chain Management;
Performance Evaluation;
Mathematical Methods;
Mobile and Wireless Technology;
Transportation Networks;
Middle East;
United Arab Emirates;
Dubai;
Bahrain;
Egypt;
Saudi Arabia;
North Africa
Narayanan, V.G., and Eren Kuzucu. "Fetchr: A New Way of Last Mile Delivery." Harvard Business School Case 119-018, March 2019. (Revised May 2019.)
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
asking an occasional question or offering an occasional comment to show that they are doing their due diligence. Extending the Balanced Scorecard and strategy map framework to board members will enable them to perform more effectively and...
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by Robert S. Kaplan
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how...
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by Dina Gerdeman
- February 2008 (Revised August 2011)
- Case
Olympia Machine Company, Inc.
By: Frank V. Cespedes and Benson P. Shapiro
The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications...
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Keywords:
Governance Controls;
Compensation and Benefits;
Mission and Purpose;
Salesforce Management;
Motivation and Incentives;
Business Strategy;
Industrial Products Industry
Cespedes, Frank V., and Benson P. Shapiro. "Olympia Machine Company, Inc." Harvard Business School Case 708-490, February 2008. (Revised August 2011.)