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Show Results For
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All HBS Web
(322)
- People (1)
- News (104)
- Research (169)
- Multimedia (6)
- Faculty Publications (86)
- 29 Sep 2020
- Blog Post
Virtual Networking Tips from HBS Career Coaches
reaching out to those in your current network by email to check in with them, requesting email introductions to new connections, and sending emails or LinkedIn messages to individuals you admire and want to learn more about. Then you will...
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- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
model fits the practice of teleradiology. The article, titled "Learning from Customers: Individual and Organizational Effects in Outsourced Radiological Services," was written by Huckman; Jonathan R. Clark...
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- 14 Dec 2015
- Research & Ideas
Deflategate and the Sustained Success of the New England Patriots
championship win over the Indianapolis Colts by tampering with the footballs. Accusers, which included the National Football League’s head office, said someone with the team underinflated the balls to make them easier for quarterback Tom...
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- 26 Apr 2012
- Video
2012 Business Plan Contest Social Venture Track Winner eTransitions
- 17 Mar 2008
- Research & Ideas
The Lessons of Business History: A Handbook
generated rich empirical data that in some cases confirms and in other cases contradicts many of today's fashionable theories and assumptions by other disciplines, says Harvard Business School professor Geoffrey Jones, who edited the...
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by Sean Silverthorne
- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Jonathan Robertson, who went on to say, "The model isn't working for phone and cable companies, not because the model is bad, and not because they aren't providing value ... but ... the implementation at the phone companies is geared...
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by James Heskett
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas professor Jonathan Koehler. They recently published their findings in a working paper, "Downsizing Price Increases: A...
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by Manda Salls
- 01 Sep 2006
- What Do You Think?
Are We Ready for Self-Management?
Summing Up Predominant reactions to notions of self-management explored in this month's column could perhaps be described best by two words, "enthusiasm" and "skepticism." Many respondents felt that the concepts should...
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by James Heskett
- 03 Oct 2013
- News
Study: Rankings Affect Student Applications
- 31 Oct 2023
- Research & Ideas
Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change
More than three in four Fortune 500 companies justify their workforce diversity, equity and inclusion (DEI) efforts by making the business case. It sounds like this: By making our workforce more diverse,...
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- 10 Jan 2005
- Research & Ideas
Professors Introduce Valuation Software
financial data to perform accounting analysis, ratio analysis, forecasted financials, and valuation. It also provides benchmarking for comparable firms. It was created by Harvard Business School faculty Krishna Palepu and Paul Healy, in...
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by Sean Silverthorne
- 02 Jul 2001
- What Do You Think?
Built to Last or Bought to Sell?
assumption that continuity is more desirable. The problem apparently has much to do with the narrow definition of success, the ability to outperform the stock market that the authors use as the primary criterion for their study. Jonathan...
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by James Heskett
- 29 Aug 2015
- News
Off the block
- 17 May 2019
- News
Tackling high Rx prices
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan...
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Keywords:
Attention Economics;
Creating Connections;
Digital Marketing;
Marketing Innovations;
Social Networks;
Advertising Content;
Networked Brand;
Beverage Industry;
Coca-Cola;
Digital Innovation;
Digital Transition;
Marketing;
Marketing Communications;
Innovation Strategy;
Social and Collaborative Networks;
Advertising;
Creativity;
Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- 21 Aug 2000
- Lessons from the Classroom
Under the Magnifying Glass: The Benefits of Being a Case Study
memorized information. Jonathan Coles In business, he said, people navigate dilemmas and learn how to do their work by direct participation. "Most of all," Coles said, "it's important to...
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by Martha Lagace
- 02 Dec 2015
- What Do You Think?
What Will It Take to Achieve Gender Equality in Leadership?
are totally different. They control access to leadership positions, yet those positions are often filled by those most familiar—that is, those who most resemble men.” She went on to suggest that as male leaders observe their daughters...
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by James Heskett
- 04 Feb 2015
- What Do You Think?
Is There a Stanford-Google-Silicon Valley School of Management?
product-market view of the world; it was all about the automobile. The Google approach, by contrast, "is more an organization building. The premise is if you build an investment business and bring in enough great talent, they will...
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- 01 Mar 2017
- Research & Ideas
A Good Thing Happens When Doctors Start Talking to Their Patients
Talking More, Kaplan, along with HBS project director and Fellow Derek A. Haas, and former senior researcher Jonathan Warsh, demonstrates again the old adage that an ounce of prevention is worth a pound of cure. View Details
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
found in a group of people previously thought to have a crippling condition: autism spectrum disorder (ASD). In a new case coauthored by Austin, "Specialisterne: Sense & Details," an innovative consultancy in Denmark has...
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