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All HBS Web
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- Faculty Publications (745)
- June 2023 (Revised August 2023)
- Background Note
Subscription Models: Recurring Revenues for Lasting Growth
By: Elie Ofek and Amy Konary
This note offers a comprehensive exposition to subscription revenue models and aims to explain their recent rise. It covers the advantages to firms of employing a subscription-based approach to monetization (as opposed to “one-off” upfront payment), as well as the...
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Ofek, Elie, and Amy Konary. "Subscription Models: Recurring Revenues for Lasting Growth." Harvard Business School Background Note 523-113, June 2023. (Revised August 2023.)
- June 2023 (Revised November 2023)
- Case
Sober Sidekick
By: Jeffrey J. Bussgang and Kumba Sennaar
Case on the nascent business model of a mobile health IT startup. In particular, should they pivot away from their successful lead generation business model to charging health plans.
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Keywords:
Entrepreneurship;
Venture Capital;
Operations;
Business Startups;
Business Model;
Health Industry;
United States
Bussgang, Jeffrey J., and Kumba Sennaar. "Sober Sidekick." Harvard Business School Case 823-066, June 2023. (Revised November 2023.)
- June 2023 (Revised March 2024)
- Case
Creating World-Class Board Governance at SECO
By: Krishna G. Palepu and Emer Moloney
In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization,...
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Keywords:
Family Business;
Business Model;
Acquisition;
Business Growth and Maturation;
Talent and Talent Management;
Customer Focus and Relationships;
Engineering;
Governance;
Corporate Governance;
Governing and Advisory Boards;
Growth and Development Strategy;
Compensation and Benefits;
Retention;
Innovation and Invention;
Technological Innovation;
Going Public;
Strategic Planning;
Business and Shareholder Relations;
Business Strategy;
Information Infrastructure;
Information Technology;
Value Creation;
Organizational Change and Adaptation;
Computer Industry;
Electronics Industry;
Industrial Products Industry;
Information Technology Industry;
Technology Industry;
Italy;
Europe;
Germany;
United States;
China
Palepu, Krishna G., and Emer Moloney. "Creating World-Class Board Governance at SECO." Harvard Business School Case 123-082, June 2023. (Revised March 2024.)
- June 2023
- Case
Block: Creating an Ecosystem of Ecosystems
By: Lauren Cohen, Richard Ryffel, Grace Headinger and Ruoshi Qi
At Investor Day 2022, Block announced a new vision for its businesses: creating an ecosystem of ecosystems. Outside the norm for many public growth companies, Block had recently acquired a variety of new business streams in the creator economy and Bitcoin despite a...
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Keywords:
Business Growth;
Fintech;
Company Management;
Growth Strategy;
Innovation And Strategy;
Acquisition;
Business Growth and Maturation;
Business Model;
Change;
Finance;
Growth Management;
Growth and Development Strategy;
Innovation Strategy;
Technological Innovation;
Communication Strategy;
Corporate Strategy;
Business Strategy;
Financial Services Industry;
Technology Industry;
United States;
California;
San Francisco
Cohen, Lauren, Richard Ryffel, Grace Headinger, and Ruoshi Qi. "Block: Creating an Ecosystem of Ecosystems." Harvard Business School Case 223-055, June 2023.
- May 2023 (Revised June 2023)
- Case
Novartis (A): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,...
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Keywords:
Health Care and Treatment;
Business Model;
Leadership;
Pharmaceutical Industry;
Switzerland
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (A): Reimagining Medicine." Harvard Business School Case 723-443, May 2023. (Revised June 2023.)
- May 2023 (Revised June 2023)
- Supplement
Novartis (B): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,...
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Keywords:
Health Care and Treatment;
Business Model;
Production;
Business Strategy;
Pharmaceutical Industry
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (B): Reimagining Medicine." Harvard Business School Supplement 723-444, May 2023. (Revised June 2023.)
- May 2023 (Revised June 2023)
- Supplement
Novartis (C): Reimagining Medicine
By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi
This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,...
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Keywords:
Health Testing and Trials;
Health Care and Treatment;
Business Model;
Problems and Challenges;
Pharmaceutical Industry;
Switzerland
Casadesus-Masanell, Ramon, Claudio Feser, Karolin Frankenberger, and David Redaschi. "Novartis (C): Reimagining Medicine." Harvard Business School Supplement 723-445, May 2023. (Revised June 2023.)
- April 2023 (Revised September 2023)
- Case
Apple's iPhone Revolution: Pioneering the Circular Economy
By: George Serafeim
When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and...
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Keywords:
Iphone;
Smartphone;
Waste Management;
Recycling;
Innovation;
Product Upgrade;
Product Life Cycle;
Sustainability;
Climate Impact;
Digital;
Business Model Innovation;
Climate Change;
Information Technology;
Business Model;
Electronics Industry;
Information Technology Industry
Serafeim, George. "Apple's iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Case 123-089, April 2023. (Revised September 2023.)
- April 2023 (Revised July 2023)
- Case
Fermenting Accounting Problems at Vermont Kombucha Corp.
By: Tatiana Sandino and Marshal Herrmann
Founded in 2005, Vermont Kombucha Corp. (V-Ko) was an early mover in the fledgling U.S. market for kombucha, a drink brewed for its health benefits. Early on, the company captured more than 90% of market share. Under the leadership of its founder and CEO, Joe Williams,...
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Keywords:
Going Public;
Business Model;
Financial Reporting;
Ethics;
Corporate Governance;
Stock Shares;
Food and Beverage Industry
Sandino, Tatiana, and Marshal Herrmann. "Fermenting Accounting Problems at Vermont Kombucha Corp." Harvard Business School Case 123-064, April 2023. (Revised July 2023.)
- March 2023
- Teaching Note
VideaHealth: Building the AI Factory
By: Karim R. Lakhani
Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian...
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- March 2023 (Revised August 2023)
- Case
Majid Al Futaim: Adapting the Shopping Mall to the Digital Era
By: Antonio Moreno and Gamze Yucaoglu
The case opens in August 2022, as Ahmed Galal Ismail, CEO of Majid Al Futtaim Properties and Fatima Zada, digital and omnichannel director at Majid Al Futtaim Shopping Malls, go over the plans to roll out the omnichannel mall offering for the Mall of the Emirates they...
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- March 2023
- Case
Interior Collab
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
After venture capital-funded online interior design agency Homepolish collapsed, its former freelance designers met to discuss next steps. The bitter experience led some of them to create a workers’ collaborative called Interior Collab. The founding members needed to...
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- March 2023
- Case
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound...
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- February 2023 (Revised February 2024)
- Case
Chari: Exploring Fintech in Morocco
By: Karen G. Mills and Ahmed Dahawy
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and...
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Keywords:
Business Model;
Cultural Entrepreneurship;
Social Entrepreneurship;
Business History;
Business and Government Relations;
Technological Innovation;
Distribution Industry;
Financial Services Industry;
Morocco
Mills, Karen G., and Ahmed Dahawy. "Chari: Exploring Fintech in Morocco." Harvard Business School Case 323-082, February 2023. (Revised February 2024.)
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
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Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Media and Broadcasting Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- February 2023 (Revised March 2023)
- Case
Hey, Insta & YouTube, Are You Watching TikTok?
In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users...
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Keywords:
Social Media;
Applications and Software;
Business Model;
Competition;
Organizational Change and Adaptation
Oberholzer-Gee, Felix. "Hey, Insta & YouTube, Are You Watching TikTok?" Harvard Business School Case 723-426, February 2023. (Revised March 2023.)
- January 2023 (Revised December 2023)
- Case
OhmConnect: Energizing the Future
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households...
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Keywords:
App Development;
Renewable Energy;
Electricity Usage;
Regulations;
VC;
Technology;
Customer Acquisition Cost (CAC);
Scalability;
Applications and Software;
Growth and Development Strategy;
Governing Rules, Regulations, and Reforms;
Business Model;
Venture Capital;
Energy Industry;
United States;
California;
Texas;
Europe
Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "OhmConnect: Energizing the Future." Harvard Business School Case 823-065, January 2023. (Revised December 2023.)
- January 2023 (Revised January 2023)
- Case
Belden and Digital Transformation: From Product Sales to Solutions Sales
By: Frank V. Cespedes and Amy Klopfenstein
This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the...
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Keywords:
Implementation;
Sales Cycle;
Digital Transformation;
Sales;
Product Positioning;
Business Model;
Market Entry and Exit;
Customer Focus and Relationships;
Business and Stakeholder Relations;
Supply and Industry;
Technology Industry;
North America;
United States
Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
- December 2022 (Revised August 2023)
- Case
Circles.Life at a Crossroads of Growth
By: Juan Alcácer and Adina Wong
In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in...
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Keywords:
Business Model;
Decisions;
Technological Innovation;
Applications and Software;
Business Strategy;
Telecommunications Industry;
Singapore
Alcácer, Juan, and Adina Wong. "Circles.Life at a Crossroads of Growth." Harvard Business School Case 723-404, December 2022. (Revised August 2023.)
- December 13, 2022
- Article
6 Ways Companies Fail to Help Workers Grow
By: Joseph Fuller, Matthew Sigelman and Nik Dawson
The authors recently studied Fortune 250 companies and ranked them based on the lived experience of three million of their U.S. workers. One of their key findings was that even top-ranked firms fail to deliver consistently on worker advancement. To understand why this...
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Keywords:
Personal Development and Career;
Training;
Business Model;
Outcome or Result;
Performance Evaluation;
Opportunities
Fuller, Joseph, Matthew Sigelman, and Nik Dawson. "6 Ways Companies Fail to Help Workers Grow." Harvard Business Review Digital Articles (December 13, 2022).