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Show Results For
-
All HBS Web
(3,334)
- People (4)
- News (899)
- Research (1,934)
- Events (28)
- Multimedia (19)
- Faculty Publications (1,005)
- 25 Aug 2020
- News
He's Seen It Before
- June 2016 (Revised August 2017)
- Case
AnswerDash
By: Elie Ofek and Jeffrey D. Shulman
It is 2014, and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of...
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Keywords:
Pricing;
Economic Value Estimation;
Price Metrics;
Organizational Selling;
Innovation Adoption;
Business To Business;
Marketing;
Customer Lifetime Value;
Venture Capital;
Customer Relationship Management;
Price;
Marketing Strategy;
Entrepreneurship;
Technology Adoption;
Business Startups;
Sales;
Innovation and Invention;
Product Marketing;
Financial Services Industry
Ofek, Elie, and Jeffrey D. Shulman. "AnswerDash." Harvard Business School Case 516-106, June 2016. (Revised August 2017.)
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- September 2014 (Revised September 2015)
- Case
Doing Business in Morocco
By: Jill Avery, Tonia Junker and Daniela Beyersdorfer
This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of...
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- November–December 2021
- Article
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia
We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified...
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Keywords:
Word Of Mouth;
Online Reviews;
Management Responses;
E-commerce;
Gender;
Prejudice and Bias;
Digital Platforms;
Customers
Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia. "Does Gender Matter? The Effect of Management Responses on Reviewing Behavior." Marketing Science 40, no. 6 (November–December 2021): 1199–1213.
- 23 Mar 2018
- Working Paper Summaries
Experience Markets: An Application to Outsourcing and Hiring
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...
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Keywords:
Brand;
Brand Management;
Retailing;
Retailing Industry;
Private Label;
Direct To Consumer Marketing;
Ecommerce;
Digital Marketing;
Consumer Packaged Goods;
Startup;
Marketing;
Marketing Strategy;
Disruption;
Food;
Product Marketing;
Marketing Channels;
Consumer Behavior;
Brands and Branding;
Venture Capital;
E-commerce;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Retail Industry;
United States;
North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- January 2018 (Revised June 2018)
- Teaching Note
Womenomics in Japan
By: Boris Groysberg and David Lane
Teaching Note for HBS No. 417-002.
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Keywords:
Gender Equality;
Japan;
Leadership;
Government-business Relations;
Shinzo Abe;
Economic Growth;
Aging Society;
Womenomics;
Abenomics;
Labor Market Discrimination;
Workplace Culture;
Women And Leadership;
Change Management;
Working Conditions;
Leading Change;
Gender;
Business and Government Relations;
Growth and Development;
Employment;
Japan
- 2014
- Chapter
Firms and Global Capitalism
By: Geoffrey Jones
This chapter forms part of the two-volume Cambridge History of Capitalism, a definitive new reference work that traces the history of capitalism from its origins to the present day. The chapter focuses on the role of business enterprises as powerful actors in...
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Keywords:
Political Economy;
American History;
Economic History;
Business History;
Labor History;
Slavery;
Numeracy And Quantification;
Science And Technology Studies;
History Of The Book;
International Investment;
International Business;
International Marketing;
Globalization;
History
Jones, Geoffrey. "Firms and Global Capitalism." Chap. 6 in The Cambridge History of Capitalism: Volume 2. The Spread of Capitalism: From 1848 to the Present, edited by Larry Neal and Jeffrey G. Williamson, 169–200. Cambridge: Cambridge University Press, 2014.
- August 2007 (Revised June 2020)
- Case
Trouble with a Bubble
By: Tom Nicholas
Examines technology, firm performance, and the stock market during the 1929 Great Crash and the Great Depression of the 1930s. The 1920s was an extraordinary period of technological progress marked by a strong run-up in stock market prices. Firms invested heavily in...
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Keywords:
Bubble;
Stock Market;
Great Depression;
Irving Fisher;
Information Technology;
Organizational Change and Adaptation;
History;
Financial Markets;
Performance;
Labor and Management Relations;
Equity;
Financial Crisis;
Innovation and Invention;
United States
Nicholas, Tom. "Trouble with a Bubble." Harvard Business School Case 808-067, August 2007. (Revised June 2020.)
- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case.
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Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Marketing;
Transformation;
Decision Making;
AI and Machine Learning;
Retail Industry;
Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
By: David B. Yoffie
Summary
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- May 2018
- Supplement
Abe on Womenomics, part 1: Introductions & Japan's Corporate Culture: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015
By: Boris Groysberg
This video supplement part one of a lightly edited 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater...
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Keywords:
Gender Equality;
Japan;
Leadership;
Government-business Relations;
Shinzo Abe;
Economic Growth;
Aging Society;
Womenomics;
Abenomics;
Labor Market Discrimination;
Workplace Culture;
Women And Leadership;
Change Management;
Leading Change;
Gender;
Business and Government Relations;
Growth and Development;
Employment;
Working Conditions;
Japan
Groysberg, Boris. "Abe on Womenomics, part 1: Introductions & Japan's Corporate Culture: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015." Harvard Business School Multimedia/Video Supplement 418-719, May 2018.
- April 2019
- Case
American Ballet Theatre
By: Anita Elberse, Tsubasa Nakajima and Melissa Rodman
Kara Medoff Barnett, executive director of American Ballet Theatre (ABT), widely regarded as one of the world’s premier ballet companies, faces several challenges. It is June 2018. Despite its prestige, the company’s $45 million annual budget and $22 million endowment...
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Keywords:
Performing Arts;
Superstars;
Talent;
Talent Development;
Non-profit;
Contracts;
Labor Economics;
General Management;
Arts;
Entertainment;
Media;
Talent and Talent Management;
Nonprofit Organizations;
Marketing;
Strategy
Elberse, Anita, Tsubasa Nakajima, and Melissa Rodman. "American Ballet Theatre." Harvard Business School Case 519-085, April 2019.
- May 2018
- Supplement
Prime Minister Shinzo Abe – Speech on Womenomics in Japan: Opening Address to the World Assembly of Women, Tokyo, August 28, 2015
By: Boris Groysberg
This video supplement is a lightly edited 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater work/life...
View Details
Keywords:
Gender Equality;
Japan;
Leadership;
Government-business Relations;
Shinzo Abe;
Economic Growth;
Aging Society;
Womenomics;
Abenomics;
Labor Market Discrimination;
Workplace Culture;
Women And Leadership;
Change Management;
Leading Change;
Gender;
Business and Government Relations;
Growth and Development;
Employment;
Working Conditions
Groysberg, Boris. "Prime Minister Shinzo Abe – Speech on Womenomics in Japan: Opening Address to the World Assembly of Women, Tokyo, August 28, 2015." Harvard Business School Multimedia/Video Supplement 418-722, May 2018.
- August 2016 (Revised August 2017)
- Case
AnswerDash (Abridged)
By: Elie Ofek and Jeffrey D. Shulman
It is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of...
View Details
Keywords:
Pricing;
Economic Value Estimation;
Price Metrics;
Organizational Selling;
Innovation Adoption;
Business To Business;
Marketing;
Customer Lifetime Value;
Venture Capital;
Customer Relationship Management;
Price;
Marketing Strategy;
Entrepreneurship;
Technology Adoption;
Business Startups;
Sales;
Innovation and Invention;
Product Marketing;
Financial Services Industry
Ofek, Elie, and Jeffrey D. Shulman. "AnswerDash (Abridged)." Harvard Business School Case 517-020, August 2016. (Revised August 2017.)
- April 2015 (Revised March 2017)
- Case
Instacart and the New Wave of Grocery Startups
By: John Deighton and Leora Kornfeld
Instacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businessses like Webvan failed? What are the questions that this exploratory...
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Keywords:
Food Retailing;
Outsourced Grocery Delivery;
Online Ordering;
Dynamic Pricing;
Data Analytics;
Marketing Strategy;
Food;
Distribution Channels;
Business Startups;
Food and Beverage Industry;
California
Deighton, John, and Leora Kornfeld. "Instacart and the New Wave of Grocery Startups." Harvard Business School Case 515-089, April 2015. (Revised March 2017.)
- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own...
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Keywords:
Data Analytics;
Data Privacy;
Data Management;
"Marketing Analytics";
Marketing Communication;
Marketing Research;
Data-driven Management;
E-Commerce Strategy;
Ethical Decision Making;
CRM;
Consumer Protection;
Targeted Advertising;
Targeted Policies;
Data Ownership;
Marketing;
Research;
Marketing Communications;
Analytics and Data Science;
Management;
Customer Relationship Management;
Ethics;
E-commerce;
Retail Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- May 2015
- Case
Pricing in a Digital World (2015)
By: John Gourville
Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online...
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