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Digital
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- June 2018 (Revised April 2021)
- Supplement
Valuing Snap After the IPO Quiet Period
By: Benjamin C. Esty, Marco Di Maggio and Greg Saldutte
Keywords:
Sell-side Analysts;
Underwriters;
Investment Banking;
Social Network;
Discounted Cash Flow;
Cost Of Capital;
Conflicts Of Interest;
Corporate Governance;
Advertising;
Quiet Period;
Business Startups;
Digital Marketing;
Initial Public Offering;
Information Infrastructure;
Valuation;
Venture Capital;
Forecasting and Prediction;
Social Media;
United States;
California
- June 2018 (Revised April 2021)
- Case
Valuing Snap After the IPO Quiet Period (A)
By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires in the country. Over the next three weeks, 14 analysts made investment recommendations on Snap: two with buy...
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Keywords:
Sell-side Analysts;
Underwriters;
Investment Banking;
Social Network;
Discounted Cash Flow;
Cost Of Capital;
Conflicts Of Interest;
Corporate Governance;
Advertising;
Quiet Period;
"DCF Valuation,";
Business Startups;
Digital Marketing;
Initial Public Offering;
Information Infrastructure;
Valuation;
Venture Capital;
Forecasting and Prediction;
Social Media;
Advertising Industry;
Entertainment and Recreation Industry;
Web Services Industry;
United States;
California
Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (A)." Harvard Business School Case 218-095, June 2018. (Revised April 2021.)
- June 2018
- Supplement
Valuing Snap After the IPO Quiet Period (B)
By: Marco Di Maggio and Benjamin C. Esty
Analyzes Snap’s value and analyst recommendations following the events described in the (A) case.
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Keywords:
Sell-side Analysts;
Underwriters;
Investment Banking;
Social Network;
Discounted Cash Flow;
Cost Of Capital;
Conflicts Of Interest;
Corporate Governance;
Advertising;
Quiet Period;
Business Startups;
Digital Marketing;
Initial Public Offering;
Information Infrastructure;
Valuation;
Venture Capital;
Forecasting and Prediction;
Social Media;
Advertising Industry;
Entertainment and Recreation Industry;
Web Services Industry;
United States;
California
Di Maggio, Marco, and Benjamin C. Esty. "Valuing Snap After the IPO Quiet Period (B)." Harvard Business School Supplement 218-096, June 2018.
- June 2018
- Supplement
Valuing Snap After the IPO Quiet Period (C)
By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Analyzes Snap’s value and analyst recommendations following the events described in the (B) case.
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Keywords:
Sell-side Analysts;
Underwriters;
Investment Banking;
Social Network;
Discounted Cash Flow;
Cost Of Capital;
Conflicts Of Interest;
Corporate Governance;
Advertising;
Quiet Period;
Business Startups;
Digital Marketing;
Initial Public Offering;
Information Infrastructure;
Valuation;
Venture Capital;
Forecasting and Prediction;
Social Media;
Advertising Industry;
Entertainment and Recreation Industry;
Web Services Industry;
United States;
California
Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (C)." Harvard Business School Supplement 218-116, June 2018.
- 2018
- Chapter
Digital Labor Markets and Global Talent Flows
By: John Horton, William R. Kerr and Christopher Stanton
Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Chap. 3 in High-Skilled Migration to the United States and Its Economic Consequences, edited by Gordon H. Hanson, William R. Kerr, and Sarah Turner, 71–108. Chicago, IL: University of Chicago Press, 2018.
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across...
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Keywords:
Customer Engagement;
Adoption Routes;
Word-of-Mouth;
Digital Marketing;
Bayesian Estimation;
Customers;
Communication;
Consumer Behavior;
Marketing;
Internet and the Web;
Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- May 2018 (Revised September 2018)
- Case
BuzzFeed—What Future for Native Advertising and Branded Content?
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers.
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Keywords:
Information Publishing;
Internet and the Web;
Digital Marketing;
Problems and Challenges;
Business Model;
Strategy;
Publishing Industry;
Technology Industry;
United States
Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)
- 10 May 2018
- Interview
'Candy Crush' Was a Blockbuster; Can King Digital Capitalize?
"'Candy Crush' Was a Blockbuster; Can King Digital Capitalize?" Cold Call (podcast), Harvard Business Review Group, May 10, 2018.
- May 2018
- Article
Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Data from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from the Census, Federal Housing...
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Keywords:
Forecasting Models;
Simulation Methods;
Regional Economic Activity: Growth, Development, Environmental Issues, And Changes;
Geographic Location;
Local Range;
Transition;
Analytics and Data Science;
Measurement and Metrics;
Economic Growth;
Forecasting and Prediction
Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change." AEA Papers and Proceedings 108 (May 2018): 77–82.
- April 2018
- Teaching Note
Publicis Groupe 2016: Maurice and the Millennials
By: Rosabeth Moss Kanter and Jonathan Cohen
This Teaching Note assists classroom instructors in teaching HBS case, “Publicis Groupe 2016: Maurice and the Millennials,” (HBS No. 316-127), which describes Levy's efforts to transform the Groupe.
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Keywords:
Digital;
Advertising;
Managing Change;
Collaboration;
Synergies;
Integration;
Millennials;
Innovation & Entrepreneurship;
Organizational Change and Adaptation;
Information Technology;
Change Management;
Restructuring;
Marketing;
Mergers and Acquisitions;
Transformation;
Innovation and Management;
Digital Marketing
- April 2018 (Revised May 2018)
- Teaching Note
Haier: Incubating Entrepreneurs in a Chinese Giant
By: Rosabeth Moss Kanter and Jonathan Cohen
This Teaching Note helps instructors teach the HBS case, “Haier: Incubating Entrepreneurs in a Chinese Giant,” (HBS No. 318-104) presenting analysis of the case and a teaching plan to guide classroom discussions.
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Keywords:
Entrepreneurial Ecosystems;
Entrepreneurs;
Entrepreneurial Ventures;
Innovation;
Scaling;
Global Corporate Cultures;
Global;
Cultural Context;
Mainstream;
Platform Strategies;
Ecosystem;
Digital;
Internet Of Things;
Business Model;
Change Management;
Disruption;
Global Strategy;
Entrepreneurship;
Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Leading Change;
Business Strategy;
China
- April 2018
- Supplement
Flipkart (B): The Ongoing Battle for India's E-Commerce Market
By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports...
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Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Flipkart (B): The Ongoing Battle for India's E-Commerce Market." Harvard Business School Supplement 518-097, April 2018.
- April 2018 (Revised February 2019)
- Case
Gimlet Media: A Podcasting Startup
By: John Deighton and Leora Kornfeld
When digital distribution becomes an option for an analog industry, the effects on incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio...
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Deighton, John, and Leora Kornfeld. "Gimlet Media: A Podcasting Startup." Harvard Business School Case 918-413, April 2018. (Revised February 2019.)
- Article
Why Apps for Managing Chronic Disease Haven't Been Widely Used, and How to Fix It
By: Robert S. Huckman and Ariel Dora Stern
Keywords:
Health Care;
Digital Health;
Chronic Disease;
App;
Health Information Technology;
Information Technology;
Health Industry;
United States
Huckman, Robert S., and Ariel Dora Stern. "Why Apps for Managing Chronic Disease Haven't Been Widely Used, and How to Fix It." Harvard Business Review (website) (April 4, 2018).
- April 2018 (Revised July 2018)
- Case
Maersk: Betting on Blockchain
By: Rajiv Lal and Scott Johnson
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process....
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Keywords:
Maersk;
IBM;
Blockchain;
Shipping;
Shipping Line;
Trade;
Bitcoin;
Digitization;
Container Shipping;
Joint Ventures;
Ship Transportation;
Transportation Networks;
Digital Platforms;
Information Technology;
Technology Adoption;
Applications and Software;
Shipping Industry;
Technology Industry
Lal, Rajiv, and Scott Johnson. "Maersk: Betting on Blockchain." Harvard Business School Case 518-089, April 2018. (Revised July 2018.)
- Article
Capturing Value from Free Digital Goods
By: Frank Nagle
Nagle, Frank. "Capturing Value from Free Digital Goods." MIT Sloan Management Review 59, no. 3 (Spring 2018): 16–18.
- April 2018
- Teaching Plan
NBCUniversal Telemundo: Transforming Latino Television
By: Henry McGee
Teaching Plan for HBS No. 318-018.
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- Article
The Store Is Dead—Long Live the Store
By: David R. Bell, Santiago Gallino and Antonio Moreno
In this article, we pursue two interconnected themes: the expansion of online-first retailers into offline stores that serve the purpose of “supercharging” customer value, and the transformation of the stores of offline-first retailers from...
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Keywords:
Customer Experience;
Inventory Control;
Omnichannel Retailing;
Online Marketing;
Marketing Channels;
Trends;
Transformation;
Digital Marketing;
Retail Industry
Bell, David R., Santiago Gallino, and Antonio Moreno. "The Store Is Dead—Long Live the Store." MIT Sloan Management Review 59, no. 3 (Spring 2018): 59–66.
- 2018
- Working Paper
Executive Education in the Digital Matrix: The Disruption of the Supply Landscape
By: Mihnea Moldoveanu and Das Narayandas
Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers...
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Keywords:
Executive Education;
Internet and the Web;
Disruption;
Competency and Skills;
Leadership Development
Moldoveanu, Mihnea, and Das Narayandas. "Executive Education in the Digital Matrix: The Disruption of the Supply Landscape." Harvard Business School Working Paper, No. 18-097, March 2018. (Revised June 2018.)
- March 2018
- Article
Hospital Budget Systems are Holding Back Innovation
By: Robert S. Kaplan, Michael S. Jellinek and Derek A. Haas
Nearly 800 digital health startups were funded in 2017, an all-time high. Each of the new companies offers the hope of transforming the performance of the U.S. health care system. The audience for such innovation wants to be receptive: A recent American Hospital...
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Kaplan, Robert S., Michael S. Jellinek, and Derek A. Haas. "Hospital Budget Systems are Holding Back Innovation." Special Issue on HBR Insight Center: Health Care's New Frontier. Harvard Business Review (website) (March 2018).