Filter Results
:
(1,971)
Show Results For
-
All HBS Web
(1,971)
- People (2)
- News (346)
- Research (1,216)
- Events (11)
- Multimedia (14)
- Faculty Publications (849)
Show Results For
-
All HBS Web
(1,971)
- People (2)
- News (346)
- Research (1,216)
- Events (11)
- Multimedia (14)
- Faculty Publications (849)
- 29 Jun 2022
- News
As Prices Skyrocket, Coupons Are Harder to Find Than Ever
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
feel a sense of ownership," Carter says about Lady Gaga's fans. "They rally around her." For entertainment executives reflecting on how the digital age is changing the ways they market their...
View Details
- 14 May 2019
- Research & Ideas
Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery
express a high-level set of principles that employees are expected to abide by, but what the court effectively said is, ‘This is akin to marketing material that people don’t take literally word-for-word.” So do company ethics codes have...
View Details
Keywords:
by Michael Blanding
- February 9, 2024
- Article
The Rise of Consumer Crypto
By: Steve Kaczynski and Scott Duke Kominers
Although non-fungible tokens are often misunderstood and even derided, they remain a general and flexible solution for establishing and tracking ownership in the digital domain. As a superior solution to existing technology in many areas of the consumer economy, their...
View Details
Keywords:
Cryptocurrency;
Crypto Economy;
NFTs;
Non-fungible Tokens;
Internet Of Everything;
Market Design;
Technological Innovation;
Demand and Consumers;
Web Services Industry
Kaczynski, Steve, and Scott Duke Kominers. "The Rise of Consumer Crypto." Project Syndicate (February 9, 2024).
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While...
View Details
Keywords:
Social Networks;
Platform Competition;
Network Effects;
Competition;
Social Media;
Digital Platforms
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- Web
Online Business Courses & Certifications | HBS Online
taking three courses in this subject area within 18 months. Marketing Develop marketing strategies that reach and retain customers. Explore Subject Digital View Details
- 29 Apr 2008
- First Look
First Look: April 29, 2008
subsidiary of Sony Japan, they now develop a wide range of digital content offerings for mobile phone users, mostly original content "made in Japan"—including keitai novels. But can SDE's subscription model compete in a View Details
Keywords:
Martha Lagace
- February 2021 (Revised March 2022)
- Case
Marvin: A Personalized Telehealth Approach to Mental Health
By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley
More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult...
View Details
Keywords:
Mental Health;
Applications;
Startup Management;
Telehealth;
Health Care Entrepreneurship;
Health & Wellness;
Health Care;
Health Care and Treatment;
Customization and Personalization;
Internet and the Web;
Entrepreneurship;
Growth and Development Strategy;
Applications and Software
Herzlinger, Regina E., Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop, and Julia Kelley. "Marvin: A Personalized Telehealth Approach to Mental Health." Harvard Business School Case 321-127, February 2021. (Revised March 2022.)
- 30 Oct 2018
- Working Paper Summaries
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 14 Introducing Open Platforms and Business Ecosystems
Keywords:
by Carliss Y. Baldwin
- December 2020
- Case
XP: Dual Track Financing Alternatives
By: Marco Di Maggio, Pedro Levindo and Carla Larangeira
XP, an investment platform, was on the verge of defining whether to do an IPO or selling off a majority stake to Itaú Unibanco, Brazil´s largest financial conglomerate. Under the leadership of Guilherme Benchimol, XP´s co-founder and CEO, XP had risen to become the...
View Details
Di Maggio, Marco, Pedro Levindo, and Carla Larangeira. "XP: Dual Track Financing Alternatives." Harvard Business School Case 221-029, December 2020.
- 28 Jul 2021
- Video
Aroon Purie
Aroon Purie, Chairman and Editor-in-Chief of India Today, discusses the importance of producing valuable content that people are willing to pay for when moving to digital magazines rather than print and the role that social media plays in advertising.
View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
established companies lament the disruption they’re facing at the hand of technologically savvy startups. But Teixeira, the Lumry Family Associate Professor of Business Administration, argues that these newcomers simply spotted and served an emerging customer need...
View Details
- 01 Mar 2022
- What Do You Think?
Is It Time for More Reverse Mentoring?
rest of us. An imaginative, tech savvy caregiver we employ in our home dreamed up a business based on an unsatisfactory personal experience. Despite her lack of formal training, resources, and investment, she devised a way to test her idea, order the necessary...
View Details
Keywords:
by James Heskett
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google...
View Details
Keywords:
Data Science;
Digital Marketing;
Marketing;
Internet and the Web;
Analytics and Data Science;
Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- 21 Sep 2023
- HBS Seminar
Pinar Ozcan, Saïd Business School
- November 2018 (Revised January 2022)
- Case
JUUL and the Vaping Revolution
By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current...
View Details
Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Digital Marketing;
Customers;
Innovation and Invention;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco;
California
Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
Christopher T. Stanton
Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details
- April 2011 (Revised July 2014)
- Case
Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication
By: Boris Groysberg and Michael Slind
Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee...
View Details
Keywords:
Communication Strategy;
Interpersonal Communication;
Employee Relationship Management;
Innovation and Management;
Leading Change;
Management Practices and Processes;
Organizational Change and Adaptation;
Organizational Culture;
Corporate Strategy;
India
Groysberg, Boris, and Michael Slind. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Case 411-077, April 2011. (Revised July 2014.)
- October 2021 (Revised September 2022)
- Case
GoPro: Becoming a Subscription Hero
By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative...
View Details
Keywords:
Subscription Model;
Pricing;
Lifestyle Brands;
Value Proposition;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
California
Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)