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All HBS Web
(26,121)
- Faculty Publications (7,833)
- November 1982
- Article
The Social Psychology of Creativity: A Consensual Assessment Technique
By: T. M. Amabile
States that both the popular creativity tests, such as the Torrance Tests of Creative Thinking, and the subjective assessment techniques used in some previous creativity studies are ill-suited to social psychological studies of creativity. A consensual definition of...
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Amabile, T. M. "The Social Psychology of Creativity: A Consensual Assessment Technique." Journal of Personality and Social Psychology 43, no. 5 (November 1982): 997–1013.
- 1982
- Article
When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words
By: T. M. Amabile and L. Kabat
Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or...
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Amabile, T. M., and L. Kabat. "When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words." Social Cognition 1 (1982): 311–335.
- December 1981 (Revised September 1986)
- Background Note
Research Methods in Marketing: Survey Research
By: Robert J. Dolan
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis.
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Dolan, Robert J. "Research Methods in Marketing: Survey Research." Harvard Business School Background Note 582-055, December 1981. (Revised September 1986.)
- November 1981 (Revised May 1985)
- Case
General Electric: Business Development
By: Francis Aguilar and Richard G. Hamermesh
Aguilar, Francis, and Richard G. Hamermesh. "General Electric: Business Development." Harvard Business School Case 382-092, November 1981. (Revised May 1985.)
- November 1981
- Case
Assessing Managerial Talent at AT&T (A)
By: Michael Beer
Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates...
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Keywords:
Managerial Roles;
Performance Evaluation;
Management Teams;
Executive Education;
Management Skills
Beer, Michael. "Assessing Managerial Talent at AT&T (A)." Harvard Business School Case 482-035, November 1981.
- October 1981 (Revised January 1994)
- Case
Golden Gate Bank Retirement Fund
By: David E. Bell
Bell, David E. "Golden Gate Bank Retirement Fund." Harvard Business School Case 182-086, October 1981. (Revised January 1994.)
- Article
On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills
By: Robert C. Merton and Roy D. Henriksson
Merton, Robert C., and Roy D. Henriksson. "On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills." Journal of Business 54, no. 4 (October 1981): 513–533.
- 1981
- Chapter
Risk Aversion and Solutions to Nash's Bargaining Problem
By: R. Kihlstrom, A. E. Roth and D. Schmeidler
- 1981
- Chapter
Sparsity and Piecewise Linearity in Large Portfolio Optimization Problems
By: André Perold and Harry M. Markowitz
- 01 Aug 1981
- Conference Presentation
The Development and Transmission of New Workplace Structures: Organizational and Market Characteristics of Innovating Corporations
By: R. M. Kanter
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget.
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Keywords:
Advertising;
Distribution Channels;
Budgets and Budgeting;
Product Development;
Beauty and Cosmetics Industry
Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
- April 1981
- Case
Mexican Rural Development: SAM and PIDER
By: James E. Austin
Austin, James E. "Mexican Rural Development: SAM and PIDER." Harvard Business School Case 581-139, April 1981.
- January 1981 (Revised February 1982)
- Case
People's Republic of China: Development Strategies and Performance
By: James E. Austin
Keywords:
Development Economics;
Growth and Development Strategy;
Business and Government Relations;
China
Austin, James E. "People's Republic of China: Development Strategies and Performance." Harvard Business School Case 381-111, January 1981. (Revised February 1982.)
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this...
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- 1981
- Article
Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study
By: Rohit Deshpandé and S. Jeffries
Deshpandé, Rohit, and S. Jeffries. "Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study." AMA Educators' Proceedings (1981): 1–4.
- 1982
- Article
Correlates of Deficient Consumer Environments: The Case of the Elderly
By: Rohit Deshpandé and S. Krishnan
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in...
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Deshpandé, Rohit, and S. Krishnan. "Correlates of Deficient Consumer Environments: The Case of the Elderly." Advances in Consumer Research 9 (1982): 515–519.
- 1981
- Article
Insecure Contracts and Resource Development
By: James K. Sebenius and David Lax
Sebenius, James K., and David Lax. "Insecure Contracts and Resource Development." Public Policy 29 (1981): 419–436.