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Show Results For
-
All HBS Web
(10,081)
- People (21)
- News (2,369)
- Research (5,728)
- Events (43)
- Multimedia (133)
- Faculty Publications (3,845)
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- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I identify opportunities in emerging markets? How important are...
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- 29 May 2009
- Research Event
Business Summit: Introduction to the Future of Market Capitalism
research project exploring the views of global business leaders and HBS faculty on what might threaten the world's economic progress. The spread of market capitalism around the world over the past 100 years...
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Keywords:
Re: Joseph L. Bower
- June 2015
- Teaching Note
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: Elie Ofek and Olivier Toubia
Keywords:
Marketing
- 14 Dec 2015
- Working Paper Summaries
Business Groups Exist in Developed Markets Also: Britain Since 1850
Keywords:
by Geoffrey Jones
- June 2014
- Case
Riverview Law: Applying Business Sense to the Legal Market
By: Heidi K. Gardner and Silvia Hodges Silverstein
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients...
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Keywords:
Strategy;
Professional Services;
Disruptive Innovation;
Law Firms;
Client Service;
Culture;
Recruiting;
Management;
Professional Services Firms;
Business Model;
Legal Services Industry;
United Kingdom;
United States
Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
- January 2013
- Case
Brannigan Foods: Strategic Marketing Planning
By: John A. Quelch and James T. Kindley
The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer...
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Keywords:
United States;
Consumer Marketing;
Acquisitions;
Forecasting;
Quantitative Analysis;
Risk Management;
Decision Making;
Budgeting;
Supermarkets;
Strategic Planning;
Demand and Consumers;
Marketing Strategy;
Food;
Resource Allocation;
Acquisition;
Product Development;
Retail Industry;
Food and Beverage Industry
Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning." Harvard Business School Brief Case 913-545, January 2013.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy
By: John A. Quelch
Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize...
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Keywords:
Quantitative Analysis;
Tools;
Customer Lifetime Value;
Customer Defection;
CRM;
Customer Relationship Management;
Marketing;
Marketing Strategy;
Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
- June 2015
- Tutorial
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: E. Ofek and Olivier Toubia
- Article
Oral History and the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of...
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Keywords:
Oral History;
Corruption;
Business History;
Emerging Markets;
Entrepreneurship;
Globalization;
Business and Government Relations;
Government and Politics;
Asia;
Africa;
Latin America
Jones, Geoffrey, and Rachael Comunale. "Oral History and the Business History of Emerging Markets." Enterprise & Society 20, no. 1 (March 2019): 19–32.
- 2019
- Chapter
Origins and Development of Global Business
By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their...
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Keywords:
Global Business;
Multinational;
Globalization;
Business History;
Strategy;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
- Article
Business Investment in Education in Emerging Markets Since the 1960s
By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such...
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Keywords:
Economic History;
Oral History;
Education;
Philanthropy and Charitable Giving;
Business History;
Emerging Markets;
Reputation;
Corporate Social Responsibility and Impact;
Education Industry;
Africa;
Asia;
Latin America;
Middle East;
India;
Chile;
Colombia;
Sri Lanka;
Kenya
Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Business Investment in Education in Emerging Markets Since the 1960s." Business History 63, no. 7 (September 2021): 1113–1143.
- Article
Milestones in Marketing
By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management...
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Quelch, John A., and Katherine Jocz. "Milestones in Marketing." Business History Review 82, no. 4 (Winter 2008): 827–838.
- March 2008
- Course Overview Note
Dynamic Markets
By: Joshua D. Coval and Erik Stafford
The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students...
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- March 2019
- Case
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in...
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Keywords:
Start-up Growth;
Startup;
Positioning;
Targeting;
Go To Market Strategy;
B2B2C;
B2B Vs. B2C;
Health & Wellness;
AI;
Machine Learning;
Female Ceo;
Female Protagonist;
Science-based;
Science And Technology Studies;
Ecommerce;
Applications;
DTC;
Direct To Consumer Marketing;
US Health Care;
"USA,";
Innovation;
Pricing;
Business Growth;
Segmentation;
Distribution Channels;
Growth and Development Strategy;
Business Startups;
Science-Based Business;
Health;
Innovation and Invention;
Marketing;
Information Technology;
Business Growth and Maturation;
E-commerce;
Applications and Software;
Health Industry;
Technology Industry;
Insurance Industry;
Information Technology Industry;
Food and Beverage Industry;
Israel;
United States
Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
- March 1990
- Article
Automobile Marketing in the Context of American Business History
By: R. S. Tedlow
Tedlow, R. S. "Automobile Marketing in the Context of American Business History." Gérer et comprendre 18 (March 1990): 68–89.
- June 2014
- Teaching Plan
Riverview Law: Applying Business Sense to the Legal Market
By: Heidi K. Gardner and Silvia Hodges Silverstein
- June 1985 (Revised May 1986)
- Case
First Federal Corp.: Small Business Market (B), Software Case
Vitale, Michael R. "First Federal Corp.: Small Business Market (B), Software Case." Harvard Business School Case 185-106, June 1985. (Revised May 1986.)
- 2015
- Chapter
The Business Model: Nature and Benefits
By: Ramon Casadesus-Masanell and John Heilbron
This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models...
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Keywords:
Business Models;
Value Capture;
Value-Based Business Strategy;
Ambivalent Value;
Business Model;
Value;
Negotiation Deal
Casadesus-Masanell, Ramon, and John Heilbron. "The Business Model: Nature and Benefits." Chap. 1 in Business Models and Modelling. Vol. 33, edited by Charles Baden-Fuller and Vincent Mangematin. Advances in Strategic Management. Emerald Group Publishing, 2015.