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- All HBS Web (213)
- Faculty Publications (68)
Show Results For
- All HBS Web (213)
- Faculty Publications (68)
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- 01 Dec 2015
- First Look
December 1, 2015
Meaningful Relationships Between Brain and Consumer Behavior By: Plassmann, Hilke, and Uma R. Karmarkar Abstract—The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is...
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Sean Silverthorne
- 2014
- Working Paper
Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870–1940
By: Geoffrey Jones and Andrew Spadafora
This working paper examines the role of entrepreneurs in the municipal solid waste industry in industrialized central and northern Europe from the late nineteenth century to the 1940s. It explores the emergence of numerous German, Danish, and other European...
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Keywords:
Environmental Entrepreneurship;
Business History;
Entrepreneurship;
Health;
History;
Green Technology Industry;
Germany;
Denmark;
Hungary;
United Kingdom
Jones, Geoffrey, and Andrew Spadafora. "Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870–1940." Harvard Business School Working Paper, No. 14-084, March 2014.
- 29 Sep 2015
- First Look
September 29, 2015
innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned...
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Sean Silverthorne
- July 2013
- Case
Novozymes: Establishing the Cellulosic Ethanol Value Chain
By: Willy Shih and Sen Chai
As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details
Keywords:
System Complexity;
Industrial Enzymes;
Ethanol;
Collulosic Ethanol;
Fermentation;
Genomics;
Genetic Engineering;
Value Chain;
Assembling Value Chain;
Energy Sources;
Renewable Energy;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Management;
Growth and Development Strategy;
Industry Growth;
Production;
Research;
Research and Development;
Science;
Genetics;
Natural Environment;
Environmental Sustainability;
Science-Based Business;
Business Strategy;
Commercialization;
Vertical Integration;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Energy Industry;
Denmark;
United States
Shih, Willy, and Sen Chai. "Novozymes: Establishing the Cellulosic Ethanol Value Chain." Harvard Business School Case 614-001, July 2013.
- Research Summary
Overview
By: Andy Wu
How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities...
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Keywords:
Strategy;
Entrepreneurship;
Venture Capital;
Growth Management;
Organizational Design;
Organizational Structure;
Technology Platform;
Technological Innovation;
Information Technology Industry;
Retail Industry;
Pharmaceutical Industry;
Video Game Industry;
Media and Broadcasting Industry;
United States;
China;
Southeast Asia;
South Asia
- Forthcoming
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language...
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Keywords:
Large Language Model;
User Experience;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Risk and Uncertainty;
Cost vs Benefits
Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research (forthcoming).
- February 2024
- Teaching Note
Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)
By: Mark Egan
Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s...
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- 09 May 2012
- Research & Ideas
Clayton Christensen’s “How Will You Measure Your Life?”
If Blockbuster decided it wanted to go after this nascent market, it would have the resources to make life very difficult for the little start-up. But it didn't. By 2002, the upstart was showing signs of potential. It had $150 million in...
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- 27 Feb 2024
- Research & Ideas
Why Companies Should Share Their DEI Data (Even When It’s Unflattering)
threat of lawsuits. A recent report found that companies were shedding diversity-related roles at a faster pace than non-DEI roles. Just two years ago, companies seemed to be making nascent progress on DEI. While only 6.3 percent of...
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by Shalene Gupta
- 22 Apr 2024
- Research & Ideas
When Does Impact Investing Make the Biggest Impact?
disadvantaged geographies and nascent industries, and they exhibit more risk tolerance and patience. However, the authors also find employee satisfaction tends to decline once an impact investment is made. “In their mind, if they give a...
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by Rachel Layne
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
aboard with a plan to revive the brand. Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX) Companies that come to epitomize a nascent market—think Uber, Starbucks, or SpaceX—can capture greater success than other startups....
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- 02 Jul 2013
- First Look
First Look: July 2
positive earnings surprises and positive analyst revisions in the months following passage of the bill, as well as significantly higher future sales and profitability. We show that the more complex the legislation, the more difficulty the View Details
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Anna Secino
- 05 Apr 2011
- First Look
First Look: April 5
Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather than a platform that offers...
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Sean Silverthorne
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
Limits of Peer Effects on Startup Team Performance By: Hasan, Sharique, and Rembrand Koning Abstract— We conduct a field experiment at an entrepreneurship bootcamp to investigate whether interaction with proximate peers shapes a nascent...
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Dina Gerdeman
- 21 Oct 2015
- Research & Ideas
How to Predict if a New Business Idea is Any Good
their houses to total strangers who may or may not be serial killers. Five VC firms rejected the nascent company’s pitch outright, and another two didn’t even bother to reply. “Investors must have thought, who would ever do this?” says...
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- 05 Mar 2013
- First Look
First Look: March 5
particularly useful for forecasting bond returns. We show that a significant decline in issuer quality is a more reliable signal of credit market overheating than rapid aggregate credit growth. We use these findings to investigate the...
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Sean Silverthorne
- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
something new in the geography of firms and the ways in which firms related to nation-states. And I wanted to put together a way for managers, academics, and policymakers to understand these nascent changes. Q: Have there been more recent...
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by Martha Lagace
- 29 Sep 2021
- Research & Ideas
For Entrepreneurs, Blown Deadlines Can Crush Big Ideas
One might expect first-time entrepreneurs to pick up speed as they churn out more products, but new research finds that nascent firms typically launch second products six weeks later than originally planned. What’s more, with each...
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by Rachel Layne
- 14 Dec 2010
- First Look
First Look: Dec. 14
Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New industries sparked by technological change are...
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Sean Silverthorne
- 14 Jun 2011
- First Look
First Look: June 14
Download the paper: http://www.hbs.edu/research/pdf/11-124.pdf First-Party Content, Commitment and Coordination in Two-Sided Markets Authors:Andrei Hagiu and Daniel Spulber Abstract We study the effect of two-sided platforms' ability to...
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Sean Silverthorne