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- Faculty Publications (64)
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- All HBS Web (394)
- Faculty Publications (64)
- 02 Sep 2011
- Working Paper Summaries
First-Party Content, Commitment and Coordination in Two-Sided Markets
Keywords:
by Andrei Hagiu & Daniel Spulber
- February 2001
- Case
BarnesandNoble.com (C)
By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Internet and the Web;
Diversification;
Brands and Branding;
Retail Industry
Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (C)." Harvard Business School Case 901-024, February 2001.
- April 2014 (Revised July 2017)
- Case
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's...
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Keywords:
Digital;
Marketing Communication;
Non-profit Management;
Marketing;
Marketing Strategy;
Nonprofit Organizations;
Social Media;
Entertainment and Recreation Industry;
Tourism Industry;
United Kingdom
Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
- 28 Jan 2014
- Working Paper Summaries
Digital Discrimination: The Case of Airbnb.com
- July 2021
- Article
Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms
By: Zoë Cullen and Chiara Farronato
We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look...
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Keywords:
Two-sided Market;
Two-sided Platforms;
Peer-to-peer Markets;
Platform Strategy;
Sharing Economy;
Platform Growth;
Internet and the Web;
Digital Platforms;
Strategy;
Market Design;
Network Effects
Cullen, Zoë, and Chiara Farronato. "Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms." Management Science 67, no. 7 (July 2021).
- 22 Mar 2022
- Cold Call Podcast
How Etsy Found Its Purpose and Crafted a Turnaround
Negotiate 1-2-3
Drawing on my book, The Art of Negotiation, the Negotiation 1-2-3 web project provides business practitioners, MBA students, and other learners, an interactive, online resource for improving their negotiation skills. The site’s numeric name reflects three... View Details
- October 2017
- Case
Shift Technologies, Inc.
By: Thomas Eisenmann and Nicole Tempest Keller
In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model...
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Keywords:
Entrepreneurship;
Market Design;
Multi-Sided Platforms;
Marketplace Matching;
Growth and Development Strategy;
Decision Choices and Conditions;
Auto Industry;
Retail Industry;
United States
Eisenmann, Thomas, and Nicole Tempest Keller. "Shift Technologies, Inc." Harvard Business School Case 818-002, October 2017.
- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...
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Keywords:
Brand;
Brand Management;
Retailing;
Retailing Industry;
Private Label;
Direct To Consumer Marketing;
Ecommerce;
Digital Marketing;
Consumer Packaged Goods;
Startup;
Marketing;
Marketing Strategy;
Disruption;
Food;
Product Marketing;
Marketing Channels;
Consumer Behavior;
Brands and Branding;
Venture Capital;
E-commerce;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Retail Industry;
United States;
North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- February 2001 (Revised November 2009)
- Case
Amazon.com (C)
At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by...
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Keywords:
Expansion;
Internet and the Web;
Business Growth and Maturation;
Books;
Growth and Development Strategy;
Retail Industry;
Germany;
United Kingdom;
United States
Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (C)." Harvard Business School Case 901-021, February 2001. (Revised November 2009.)
- January 2017 (Revised August 2019)
- Case
X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)
By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it...
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Keywords:
Ethics;
Competition;
Digital Platforms;
Internet and the Web;
Small Business;
Retail Industry;
Canada
Zhu, Feng, and Angela Acocella. "X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)." Harvard Business School Case 617-046, January 2017. (Revised August 2019.)
Navid Mojir
(Navid is visting MIT Sloan for the 2023-24 academic year).
Navid Mojir is an assistant professor of business administration in the Marketing Unit. He teaches Business Marketing and Sales
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content View Details
Keywords:
Dina Gerdeman
- 10 Sep 2014
- HBS Seminar
Ben Edelman, Harvard Business School
- 04 Feb 2014
- First Look
First Look: February 4
Publications August 2013 MIT Sloan Management Review The Art of Strategic Renewal By: Binns, Andy, J. Bruce Harreld, Charles A. O'Reilly, and Michael L. Tushman Abstract—In recent years, we have seen well-established companies such as...
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Keywords:
Sean Silverthlorne
- January 2017 (Revised August 2019)
- Supplement
X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)
By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it...
View Details
Keywords:
Ethics;
Competition;
Digital Platforms;
Internet and the Web;
Small Business;
Retail Industry;
Canada
Zhu, Feng, and Angela Acocella. "X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)." Harvard Business School Supplement 617-047, January 2017. (Revised August 2019.)
- Article
Why Do Intermediaries Divert Search?
By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)...
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Keywords:
Market Intermediation;
Search;
Two-Sided Markets;
Platform Design;
Demand and Consumers;
Motivation and Incentives;
Internet and the Web;
Digital Platforms;
Distribution Channels;
Business Strategy;
Retail Industry
Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search?" RAND Journal of Economics 42, no. 2 (Summer 2011): 337–362. (2012 Winner for Best Paper on Competition Economics, Association of Competition Economics.)
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
Years ago, when I was a student in New York (and like many students, perpetually broke), I would often go to the Metropolitan Museum of Art for entertainment. The museum had a policy that visitors could pay whatever they wanted, so for as...
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- October 2018
- Case
SeatGeek
By: Robert F. Higgins and Sarah Mehta
In late 2016, Russ D'Souza and Jack Groetzinger, co-founders of the online event ticketing platform SeatGeek, faced some difficult decisions. In the company's seven-year history, SeatGeek had positioned itself primarily as an aggregator, facilitating ticket...
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Keywords:
Event Ticketing;
Sports Ticketing;
Acquisition;
Business Model;
Decision Making;
Cost vs Benefits;
Digital Platforms;
Sports;
Strategy;
Information Technology;
Mobile and Wireless Technology;
Digital Platforms
Higgins, Robert F., and Sarah Mehta. "SeatGeek." Harvard Business School Case 819-013, October 2018.
- April 2021
- Case
Etsy: Crafting a Turnaround to Save the Business and Its Soul
By: Ranjay Gulati, Luciana Silvestri and Monte Burke
Etsy, the online seller of handmade goods, was founded in 2005 on an almost utopian ideal—a responsible, caring company that offered individual crafters a place to sell their wares, a wholesome alternative to companies that sold mass-manufactured products. The company...
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Keywords:
Turnaround;
Organizational Culture;
Financial Condition;
Organizational Change and Adaptation;
Mission and Purpose;
Transformation;
Leadership
Gulati, Ranjay, Luciana Silvestri, and Monte Burke. "Etsy: Crafting a Turnaround to Save the Business and Its Soul." Harvard Business School Case 821-092, April 2021.