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Show Results For
-
All HBS Web
(3,500)
- People (4)
- News (582)
- Research (2,548)
- Events (11)
- Multimedia (7)
- Faculty Publications (1,433)
- March 2024
- Article
The Asymmetric Mispricing Information in Analysts’ Target Prices
By: Jeremiah Green, John R. M. Hand and Anywhere Sikochi
We study the mispricing information present in the target prices of U.S. and international analysts. We hypothesize that asymmetry in the value-relevance of the information that managers supply to analysts, combined with asymmetry in the incentives facing analysts to...
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Keywords:
Analysts;
Target Prices;
Mispricing;
Cost Of Equity;
Valuation;
Price;
Cost;
Analysis;
Theory
Green, Jeremiah, John R. M. Hand, and Anywhere Sikochi. "The Asymmetric Mispricing Information in Analysts’ Target Prices." Review of Accounting Studies 29, no. 1 (March 2024): 889–915.
- April 2017
- Teaching Note
Basecamp: Pricing
This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.
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- 2009
- Working Paper
Gray Markets and Multinational Transfer Pricing
By: Romana L. Autrey and Francesco Bova
Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices...
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Keywords:
Price;
Multinational Firms and Management;
Demand and Consumers;
Distribution Channels;
Business and Government Relations;
Sales;
Competitive Strategy
Autrey, Romana L., and Francesco Bova. "Gray Markets and Multinational Transfer Pricing." Harvard Business School Working Paper, No. 09-098, February 2009. (Revised October 2009.)
- 2020
- Article
Public Sentiment and the Price of Corporate Sustainability
By: George Serafeim
Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong...
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Keywords:
Sustainability;
ESG;
ESG (Environmental, Social, Governance) Performance;
Investment Management;
Investment Strategy;
Big Data;
Machine Learning;
Environment;
Environmental Sustainability;
Corporate Governance;
Performance;
Asset Pricing;
Investment;
Management;
Strategy;
Human Capital;
Public Opinion;
Value;
Analytics and Data Science
Serafeim, George. "Public Sentiment and the Price of Corporate Sustainability." Financial Analysts Journal 76, no. 2 (2020): 26–46.
- September 2012 (Revised January 2013)
- Case
J.C. Penney's 'Fair and Square' Pricing Strategy
By: Elie Ofek and Jill Avery
As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,...
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Keywords:
Change Management;
Consumer Behavior;
Management Teams;
Business Model;
Marketing Strategy;
Price;
Brands and Branding;
Decision Making;
Retail Industry;
United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Case 513-036, September 2012. (Revised January 2013.)
- November 2013 (Revised November 2014)
- Case
Freemium Pricing at Dropbox
By: Thales Teixeira and Elizabeth Anne Watkins
Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,...
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Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
- 15 Mar 2018
- Working Paper Summaries
Targeted Price Controls on Supermarket Products
- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
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Keywords:
Forecasting and Prediction;
Price;
Profit;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Demand and Consumers;
Measurement and Metrics;
Strategic Planning;
Mathematical Methods;
Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- September–October 2021
- Article
Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
By: Shunyuan Zhang, Nitin Mehta, Param Singh and Kannan Srinivasan
We study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Our empirical strategy exploits Airbnb’s introduction of the algorithm and its voluntary adoption by hosts as a quasi-natural experiment. Among...
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Keywords:
Smart Pricing;
Pricing Algorithm;
Machine Bias;
Discrimination;
Racial Disparity;
Social Inequality;
Airbnb Revenue;
Revenue;
Race;
Equality and Inequality;
Prejudice and Bias;
Price;
Mathematical Methods;
Accommodations Industry
Zhang, Shunyuan, Nitin Mehta, Param Singh, and Kannan Srinivasan. "Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb." Marketing Science 40, no. 5 (September–October 2021): 813–820.
- July 2016
- Article
Do Prices Determine Vertical Integration?
By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman
What is the relationship between product prices and vertical integration? While the literature has focused on how integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial...
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Alfaro, Laura, Paola Conconi, Harald Fadinger, and Andrew F. Newman. "Do Prices Determine Vertical Integration?" Review of Economic Studies 83, no. 3 (July 2016): 855–888. (Also NBER Working Paper 16118.)
- 1999
- Chapter
The Pricing of US Catastrophe Reinsurance
By: K. Froot and P. O'Connell
Keywords:
Financial Markets;
Catastrophe Risk;
Corporate Finance;
Cost Of Capital;
Banking And Insurance;
Asset Pricing;
Hedging;
Banking;
Insurance;
Natural Disasters;
Policy;
Risk Management;
Insurance Industry;
United States
Froot, K., and P. O'Connell. "The Pricing of US Catastrophe Reinsurance." In The Financing of Catastrophe Risk, edited by Kenneth A. Froot, 195–232. Chicago: University of Chicago Press, 1999. (Revised from NBER Working Paper No. 6043, May 1997, and HBS Working Paper No. 98-018, September 1997.)
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
the pressure. Competitors, in an attempt to gain market share or market position, often succumb and thus destroy the profitability of whole markets. But, with careful thought and precise execution, View Details
Keywords:
by Benson P. Shapiro
- March 1982 (Revised April 1982)
- Case
Hertz Corp.: Guaranteed Pricing
The Hertz Corp., a $1.3 billion subsidiary of RCA, has instituted a "no mileage charge, ever" price program in response to competitive pressures. Pro forma revenue and profit projections, however, show the firm to be even further away from its corporate plan than...
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Keywords:
Competition;
Corporate Strategy;
Product Marketing;
Transportation Industry;
Service Industry
Bonoma, Thomas V. "Hertz Corp.: Guaranteed Pricing." Harvard Business School Case 582-126, March 1982. (Revised April 1982.)
- March 2014
- Background Note
Setting Price Effectively
By: Nava Ashraf and Kristin Johnson
Price is one of the most powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products. However, the question of whether and how to price has been the subject...
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Ashraf, Nava, and Kristin Johnson. "Setting Price Effectively." Harvard Business School Background Note 914-037, March 2014. (Request a courtesy copy.)
- May 8, 2012
- Article
Commercialising a Product: Manage Price as Part of Branding
By: Marco Bertini and Nader Tavassoli
Bertini, Marco, and Nader Tavassoli. "Commercialising a Product: Manage Price as Part of Branding." Financial Times (May 8, 2012).
- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone View Details
- December 2002
- Article
The Pricing of Event Risks with Parameter Uncertainty
By: K. A. Froot and S. Posner
Keywords:
Catastrophe Risk;
Corporate Finance;
Cost Of Capital;
Banking And Insurance;
Asset Pricing;
Hedging;
Banking;
Insurance;
Decision Choice And Uncertainty;
Financial Markets;
Policy;
Risk Management;
Natural Disasters;
Insurance Industry
Froot, K. A., and S. Posner. "The Pricing of Event Risks with Parameter Uncertainty." Geneva Papers on Risk and Insurance: Theory 27, no. 2 (December 2002): 153–165. (Revised from NBER Working Paper no. 8106, February 2001.)
- Research Summary
Do Prices Determine Vertical Integration?*
By: Laura Alfaro
What is the relationship between product prices and vertical integration? While the literature has focused on how integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial...
View Details
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
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- Winter 2016
- Article
Analytics for an Online Retailer: Demand Forecasting and Price Optimization
By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time...
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Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.