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All HBS Web
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- Faculty Publications (267)
- December 2019
- Article
Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive
By: M. Jeong, J. Minson, M. Yeomans and F. Gino
When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and...
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Keywords:
Negotiation Style;
Communication Strategy;
Perception;
Performance Effectiveness;
Outcome or Result
Jeong, M., J. Minson, M. Yeomans, and F. Gino. "Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive." Management Science 65, no. 12 (December 2019): 5813–5837.
- November 2019 (Revised May 2020)
- Case
Collibra
By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley
Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management...
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Keywords:
Entrepreneurship;
Governance;
Innovation and Invention;
Technological Innovation;
Markets;
Information Technology;
Applications and Software;
Technology Adoption;
Digital Platforms;
Internet and the Web;
Customer Focus and Relationships;
Customer Satisfaction;
Expansion;
Information Technology Industry;
Technology Industry;
Europe;
Belgium;
Brussels;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
Applegate, Lynda M., Jeffrey F. Rayport, and Julia Kelley. "Collibra." Harvard Business School Case 820-013, November 2019. (Revised May 2020.)
- November 2019
- Case
Scaling at Chief
Chief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has...
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Keywords:
Entrepreneurship;
Leadership Development;
Expansion;
Growth Management;
Customer Satisfaction;
North and Central America;
United States;
New York (state, US);
New York (city, NY)
Coffman, Katherine B., Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, and Katherine Chen. "Scaling at Chief." Harvard Business School Case 920-021, November 2019.
- November 19, 2019
- Article
The Unexpected Benefits of Pursuing a Passion Outside of Work
By: Jon M. Jachimowicz, Joyce He and Julian Arango
We are often told to pursue work we’re passionate about. But, for many people, this simply isn’t feasible. Not every job affords the possibility of doing what you love. And people care deeply about many different things—not all of which will be how they want to earn a...
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Jachimowicz, Jon M., Joyce He, and Julian Arango. "The Unexpected Benefits of Pursuing a Passion Outside of Work." Harvard Business Review (website) (November 19, 2019).
- October 2019
- Case
Street Symphony: Making Human Connections Through Music
By: Rohit Deshpandé
To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians...
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Keywords:
Arts;
Cultural Entrepreneurship;
Nonprofit Organizations;
Social Issues;
Business and Community Relations;
Music Entertainment;
Human Needs;
Music Industry;
Los Angeles;
California;
United States
Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
- September 2019 (Revised February 2020)
- Teaching Note
Commonwealth Bank of Australia: Unbanklike Experimentation
By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,... View Details
- Article
The Magic That Makes Customer Experiences Stick
By: Stefan Thomke
Why do some customer experiences have that magical "wow" factor, making them all destined for success, while others get few, if any, enthusiastic customer responses? How would we "design" a great customer experience? These are some of the questions that the article...
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Keywords:
Customer Experience;
Emotion;
Innovation;
Experimentation;
Storytelling;
Customer Satisfaction;
Emotions;
Design;
Innovation and Invention
Thomke, Stefan. "The Magic That Makes Customer Experiences Stick." MIT Sloan Management Review 61, no. 1 (Fall 2019).
- August 2019 (Revised January 2021)
- Case
The Walt Disney Company: Theme Parks
By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed either to upgrade the guest experience in the company’s existing parks or to expand access...
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McDonald, Rory, Allison Mnookin, and Iuliana Mogosanu. "The Walt Disney Company: Theme Parks." Harvard Business School Case 620-039, August 2019. (Revised January 2021.)
- August 2019
- Article
When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation
By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,...
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Keywords:
Recommender Systems;
Personalization;
Recommendation Diversity;
Variety Seeking;
Collaborative Filtering;
Consumer Utility Models;
Digital Media;
Clickstream Analysis;
Learning-to-rank;
Consumer Behavior;
Media;
Customization and Personalization;
Strategy;
Mathematical Methods
Song, Yicheng, Nachiketa Sahoo, and Elie Ofek. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation." Management Science 65, no. 8 (August 2019): 3737–3757.
- April 2019
- Case
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno, Donald Ngwe and George Gonzalez
In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free...
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Keywords:
Omnichannel Retail;
Multi-sided Platforms;
Value Creation;
Business Model Innovation;
Fintech;
Digital Marketing;
Disruptive Innovation;
Business Startups;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Change Management;
Customer Value and Value Chain;
Customer Relationship Management;
Customer Satisfaction;
Financing and Loans;
Microfinance;
Global Strategy;
Marketing Channels;
Brands and Branding;
Marketing Strategy;
Market Entry and Exit;
Digital Platforms;
Product Development;
Supply Chain Management;
Business and Stakeholder Relations;
Networks;
Network Effects;
Internet and the Web;
Financial Services Industry;
Retail Industry;
Technology Industry;
United States;
Australia
Moreno, Antonio, Donald Ngwe, and George Gonzalez. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Case 519-086, April 2019.
- April 2019
- Article
Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals
By: Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton
Four studies reveal the benefits of relationship rituals: couples with relationship rituals report more positive emotions and greater relationship satisfaction and commitment than those without them. We show that rituals are crucial for understanding consumption...
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Keywords:
Rituals;
Relationship Satisfaction;
Relationships;
Satisfaction;
Spending;
Behavior;
Perception;
Emotions
Garcia-Rada, Ximena, Ovul Sezer, and Michael I. Norton. "Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals." Journal of the Association for Consumer Research 4, no. 2 (April 2019): 185–197.
- 2019
- Working Paper
Biometric Monitoring, Service Delivery and Misreporting: Evidence from Healthcare in India
By: Thomas Bossuroy, Clara Delavallade and Vincent Pons
Developing countries increasingly use biometric identification technology in hopes of improving the reliability of administrative information and delivering social services more efficiently. This paper exploits the random placement of biometric tracking devices in...
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Keywords:
Biometric Technology;
Health Care and Treatment;
Technological Innovation;
Analytics and Data Science;
Quality;
Performance Improvement;
India
Bossuroy, Thomas, Clara Delavallade, and Vincent Pons. "Biometric Monitoring, Service Delivery and Misreporting: Evidence from Healthcare in India." NBER Working Paper Series, No. 26388, October 2019. (Revise and resubmit requested, Review of Economics and Statistics.)
- March–April 2019
- Article
Operational Transparency: Make Your Processes Visible to Customers and Your Customers Visible to Employees
By: Ryan W. Buell
Conventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are partitioned away from the operation, they are less likely to fully understand and appreciate the work going on behind the...
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Keywords:
Operational Transparency;
Customers;
Services;
Operations;
Customer Focus and Relationships;
Employees;
Customer Satisfaction;
Behavior;
Service Industry
Buell, Ryan W. "Operational Transparency: Make Your Processes Visible to Customers and Your Customers Visible to Employees." R1902H. Harvard Business Review 97, no. 4 (March–April 2019): 102–113.
- 2022
- Working Paper
Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
By: Michelle A. Kinch and Ryan W. Buell
Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service...
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Keywords:
Anxiety;
Self-service;
Empirical Operations;
Behavioral Operations;
Customers;
Emotions;
Service Delivery;
Interpersonal Communication;
Customer Satisfaction;
Trust
Kinch, Michelle A., and Ryan W. Buell. "Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact." Harvard Business School Working Paper, No. 19-089, February 2019. (Revised November 2023.)
- 2019
- Article
Preferences for Experienced Versus Remembered Happiness
By: Cassie Mogilner and Michael I. Norton
Consider two types of happiness: one experienced on a moment-to-moment basis, the other a reflective evaluation where people feel happy looking back. Though researchers have measured and argued the merits of each, we inquired into which happiness people say they want....
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Keywords:
Well-being;
Life Satisfaction;
Experience;
Retrospective;
Time;
Happiness;
Satisfaction;
Welfare;
Perception
Mogilner, Cassie, and Michael I. Norton. "Preferences for Experienced Versus Remembered Happiness." Journal of Positive Psychology 14, no. 2 (2019): 244–251.
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased...
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Keywords:
Brand Equity;
Marketing;
Market Research;
Qualitative Research;
Marketing Communication;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Marketing Strategy;
Food and Beverage Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- December 2018
- Case
Choosy
By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages....
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Keywords:
Artificial Intelligence;
Algorithms;
Machine Learning;
Neural Networks;
Instagram;
Influencer;
Fast Fashion;
Design;
Customer Satisfaction;
Customer Focus and Relationships;
Decision Making;
Cost vs Benefits;
Innovation and Invention;
Brands and Branding;
Product Positioning;
Demand and Consumers;
Supply Chain;
Production;
Logistics;
Business Model;
Expansion;
Internet and the Web;
Mobile and Wireless Technology;
Digital Platforms;
Social Media;
Technology Industry;
Fashion Industry;
North and Central America;
United States;
New York (state, US);
New York (city, NY)
- November 2018 (Revised May 2019)
- Case
California Closets: Organizing the Customer Experience
By: Boris Groysberg and Annelena Lobb
California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to...
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Keywords:
Net Promoter Score;
Customer Relationship Management;
Customer Satisfaction;
Customers;
Acquisition;
Demographics;
Strategy
Groysberg, Boris, and Annelena Lobb. "California Closets: Organizing the Customer Experience." Harvard Business School Case 419-004, November 2018. (Revised May 2019.)
- October 2018 (Revised February 2020)
- Case
Commonwealth Bank of Australia: Unbanklike Experimentation
By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of... View Details
In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of... View Details
Keywords:
Transparency;
Experimentation;
Banks and Banking;
Credit Cards;
Customer Focus and Relationships;
Competitive Strategy;
Banking Industry;
Australia
Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Case 619-018, October 2018. (Revised February 2020.)
- 2018
- Working Paper
Status Inconsistency: Variance in One's Status Across Groups Harms Well-being but Improves Perspective-taking
By: Catarina Fernandes and Alison Wood Brooks
Most people belong to many different groups. While some people experience consistently high or low status across all of their groups, others experience wildly different levels of status in each group. In this research, we examine how status inconsistency – the degree...
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