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Show Results For
-
All HBS Web
(3,338)
- People (9)
- News (692)
- Research (2,126)
- Events (33)
- Multimedia (25)
- Faculty Publications (1,235)
- November 1999
- Case
Microsoft Corporation: Testing the New Paradigm
By: David F. Hawkins
Keywords:
Computer Industry
Hawkins, David F. "Microsoft Corporation: Testing the New Paradigm." Harvard Business School Case 100-053, November 1999.
- April 1980 (Revised May 1980)
- Case
Bay Area Test Instruments, Inc. (Abridged)
By: W. Earl Sasser
Sasser, W. Earl. "Bay Area Test Instruments, Inc. (Abridged)." Harvard Business School Case 680-145, April 1980. (Revised May 1980.)
- January 1976 (Revised May 1976)
- Case
Daisy (D): Designing a Test Market
Star, Steven H., and Nancy J. Davis. "Daisy (D): Designing a Test Market." Harvard Business School Case 576-137, January 1976. (Revised May 1976.)
- April 2021
- Teaching Note
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086.
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Keywords:
Influencer Marketing;
Influencers;
Influencer;
Monetization;
Monetization Strategy;
Female;
Female Entrepreneur;
Female Protagonist;
Direct-to-consumer;
Marketing;
Brands and Branding;
Marketing Strategy;
Venture Capital;
Entrepreneurship;
Marketing Communications;
Consumer Products Industry;
Financial Services Industry;
Advertising Industry;
London;
United Kingdom;
Europe;
North America
- 24 Feb 2016
- News
Why It's Best to Take Tests Early in the Day
- February 2001
- Article
Sequential Testing in Product Development
By: S. Thomke and David E. Bell
Thomke, S., and David E. Bell. "Sequential Testing in Product Development." Management Science 47, no. 2 (February 2001).
- March 2006 (Revised July 2006)
- Supplement
Drug Testing in Nigeria (B)
By: Debora L. Spar
Spar, Debora L., and Adam Day. "Drug Testing in Nigeria (B)." Harvard Business School Supplement 706-042, March 2006. (Revised July 2006.)
- March 2008
- Article
Testing a Purportedly More Learnable Auction Mechanism
We describe an auction mechanism in the class of Groves mechanisms that has received attention in the computer science literature because of its theoretical property of being more "learnable" than the standard second price auction mechanism. We bring this mechanism,...
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Milkman, Katherine L., James Burns, David Parkes, Gregory M. Barron, and Kagan Tumer. "Testing a Purportedly More Learnable Auction Mechanism." Special Issue on Theoretical, Empirical and Experimental Research on Auctions. Applied Economics Research Bulletin 2 (March 2008): 106–141. (Earlier version distributed as Harvard Business School Working Paper 08-064.)
- May 2001
- Article
Parallel and Sequential Testing of Design Alternatives
By: C. Loch, C. Terwiesch and S. Thomke
Keywords:
Design
Loch, C., C. Terwiesch, and S. Thomke. "Parallel and Sequential Testing of Design Alternatives." Management Science 47, no. 5 (May 2001).
- February 2021
- Article
Testing the Waters: Behavior across Participant Pools
By: Erik Snowberg and Leeat Yariv
We leverage a large-scale incentivized survey eliciting behaviors from (almost) an entire university student population, a representative sample of the U.S. population, and Amazon Mechanical Turk (MTurk) to address concerns about the external validity of experiments...
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Keywords:
Lab Selection;
External Validity;
Experiments;
Behavior;
Surveys;
Analytics and Data Science;
Analysis
Snowberg, Erik, and Leeat Yariv. "Testing the Waters: Behavior across Participant Pools." American Economic Review 111, no. 2 (February 2021): 687–719.
- 20 Jan 2011
- Working Paper Summaries
Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia
- March–April 1978
- Article
Testing Social Theories in Marketing Settings
By: D. A. Leonard and E. M. Rogers
Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).
- 2007
- Chapter
Learning by Experimentation: Prototyping and Testing
By: Stefan Thomke
Thomke, Stefan. "Learning by Experimentation: Prototyping and Testing." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.
- 05 Jan 2010
- News
Ideas to test the status quo
- 25 Aug 2022
- News
In My Humble Opinion: Road Tested
Robin Gregg (MBA 2002) grew up in the West Virginia town of Martinsburg, 15 minutes from the midpoint of the Appalachian Trail. “Most of the people I looked up to were doctors, lawyers, or teachers, so it’s funny that I ended up in business,” she says. One of five...
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- January 2022
- Case
Steem versus Hive: Testing Blockchain Governance
By: Shikhar Ghosh and Shweta Bagai
Keywords:
Blockchain
- June 2017
- Case
Theranos: Small Volume Blood Testing (A)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (A)." Harvard Business School Case 517-127, June 2017.
- September 2015 (Revised May 2017)
- Case
Merieux NutriSciences: Marketing Food Safety Testing
By: John A. Quelch and Margaret L. Rodriguez
Quelch, John A., and Margaret L. Rodriguez. "Merieux NutriSciences: Marketing Food Safety Testing." Harvard Business School Case 516-024, September 2015. (Revised May 2017.)
- August 1980 (Revised June 1983)
- Supplement
Teradyne, Inc.--1979: Semiconductor Test Division (B)
Supplements the (A) case.
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Keywords:
Semiconductor Industry
Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (B)." Harvard Business School Supplement 581-024, August 1980. (Revised June 1983.)