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Show Results For
-
All HBS Web
(3,514)
- People (8)
- News (723)
- Research (2,225)
- Events (19)
- Multimedia (22)
- Faculty Publications (1,293)
- November 2018 (Revised January 2022)
- Case
JUUL and the Vaping Revolution
By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current...
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Digital Marketing;
Customers;
Innovation and Invention;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco;
California
Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
- 04 May 2015
- News
‘Lean Startup’ Revolution Sweeps Through Business Schools
- 27 Oct 2008
- News
Disruption, One Step at a Time
- 28 Jan 2021
- News
Lessons from the U.S.’s Rocky Vaccine Rollout
- 04 Dec 2019
- Book
Creating the Experimentation Organization
simulation and rapid prototyping to optimize product development and R&D. “After that, I thought I was done,” he says. Since then, however, there has been a rise in new technology platforms that allows experimentation to View Details
Keywords:
by Michael Blanding
How the Internet Became Commercial
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details
- 12 Aug 2018 - 14 Aug 2018
- Conference Presentation
Abstraction, Knowledge Flows, and the Rapid Dissemination of Emerging Technologies
By: Willy C. Shih
Many emerging technologies are remarkably complex and embody high levels of technological sophistication, and they often are key enablers for new products and services. Yet the speed of dispersal of the know-how required to employ these technologies and foster...
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- November 2006 (Revised March 2012)
- Case
Clocky: The Runaway Alarm Clock
By: Elie Ofek and Eliot Sherman
Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from...
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Keywords:
Management;
Product Positioning;
Partners and Partnerships;
Production;
Marketing Strategy;
Media;
Entrepreneurship;
Independent Innovation and Invention;
Product Launch
Ofek, Elie, and Eliot Sherman. "Clocky: The Runaway Alarm Clock." Harvard Business School Case 507-016, November 2006. (Revised March 2012.)
- Article
Neurodiversity as a Competitive Advantage
By: Robert D. Austin and Gary P. Pisano
Many people with neurological conditions such as autism spectrum disorder and dyslexia have extraordinary skills, including those in pattern recognition, memory, and mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of...
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Austin, Robert D., and Gary P. Pisano. "Neurodiversity as a Competitive Advantage." Harvard Business Review 95, no. 3 (May–June 2017): 96–103.
- May 1994
- Background Note
Managing Market Complexity: A Three-Ring Circus
Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three...
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Keywords:
Business Processes;
Growth and Development Strategy;
Complexity;
Organizational Structure;
Organizational Culture;
Product Marketing;
Markets;
Product
Rangan, V. Kasturi. "Managing Market Complexity: A Three-Ring Circus." Harvard Business School Background Note 594-119, May 1994.
- Article
Know Your Customers' 'Jobs to Be Done'
By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create...
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Keywords:
Customer Relationship Management
Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. "Know Your Customers' 'Jobs to Be Done'." Harvard Business Review 94, no. 9 (September 2016): 54–62.
- 08 Apr 2009
- Research & Ideas
Clayton Christensen on Disrupting Health Care
describe it—in a way that applies to health care or any industry—is innovation that transforms a product or service that historically has been very complicated and expensive into something that is affordable...
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- April 2021 (Revised June 2021)
- Case
IBM: Design Thinking
By: Srikant M. Datar, Amram Migdal and Paul Hamilton
This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told...
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Keywords:
Business Ventures;
Business Divisions;
Business Units;
Business Organization;
Change;
Change Management;
Transformation;
Competency and Skills;
Talent and Talent Management;
Design;
Human Resources;
Recruitment;
Selection and Staffing;
Innovation and Invention;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Jobs and Positions;
Job Design and Levels;
Leading Change;
Management;
Business or Company Management;
Goals and Objectives;
Management Practices and Processes;
Operations;
Product;
Product Design;
Product Development;
Organizations;
Business Processes;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Strategy;
Adaptation;
Adoption;
Technological Innovation;
Information Infrastructure;
Information Technology;
Technology Industry;
Information Technology Industry;
United States
Datar, Srikant M., Amram Migdal, and Paul Hamilton. "IBM: Design Thinking." Harvard Business School Case 121-007, April 2021. (Revised June 2021.)
- December 1990
- Case
Allen-Bradley's ICCG: Repositioning for the 1990s
By: Nitin Nohria
Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major...
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Keywords:
Organizational Change and Adaptation;
Technological Innovation;
Information Technology;
Organizational Culture;
Business Organization;
Problems and Challenges;
Information Technology Industry
Nohria, Nitin. "Allen-Bradley's ICCG: Repositioning for the 1990s." Harvard Business School Case 491-066, December 1990.
- February 1996
- Case
Chadwick, Inc.: The Balanced Scorecard (Abridged)
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its...
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Keywords:
Balanced Scorecard;
Research and Development;
Product Launch;
Commercialization;
Consumer Behavior;
Customer Focus and Relationships;
Performance Evaluation;
Pharmaceutical Industry
Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
- 12 Jun 2014
- News
What Does Pixar’s Collective Genius Look Like?
- 02 Oct 2007
- First Look
First Look: October 2, 2007
development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Development Management...
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Keywords:
Martha Lagace
- November 2013
- Case
Ministry of Supply: Will Professionals Demand Its Performance?
By: Mukti Khaire and Hannah Catzen
Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment—'performance professional wear'—within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking,...
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Khaire, Mukti, and Hannah Catzen. "Ministry of Supply: Will Professionals Demand Its Performance?" Harvard Business School Case 814-042, November 2013.
- January 2001
- Case
Abgenix and the XenoMouse
By: Robert J. Dolan
Abgenix has a unique method for generating antibodies useful in treating a number of diseases, including cancer. In early 2000, the company's cancer has performed very well in animal testing and is moving to early stage human testing. Abgenix must decide whether to...
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Keywords:
Product Development;
Marketing Strategy;
Health Testing and Trials;
Risk and Uncertainty;
Technological Innovation;
Innovation Strategy;
Science-Based Business;
Biotechnology Industry
Dolan, Robert J. "Abgenix and the XenoMouse." Harvard Business School Case 501-061, January 2001.
- 10 Dec 2013
- News