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All HBS Web
(2,645)
- Faculty Publications (873)
- December 1998 (Revised October 2007)
- Case
Tele-Communications, Inc.: Accelerating Digital Deployment
The top management team at Tele-Communications, Inc. (TCI), the largest U.S. cable company, conceived and implemented a dramatic operational turnaround and a radical new technology strategy over an 18-month period beginning in late 1996.
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Keywords:
Technological Innovation;
Value Creation;
Operations;
Information Management;
Business Strategy;
Information Technology Industry;
Information Technology Industry;
United States
Eisenmann, Thomas R. "Tele-Communications, Inc.: Accelerating Digital Deployment." Harvard Business School Case 899-141, December 1998. (Revised October 2007.)
- November 1998 (Revised February 1999)
- Case
Microsoft Office: Finding the Suite Spot
By: Stefan H. Thomke and Steven Sinofsky
Describes a key decision-making process within Microsoft's Office products division. At a time when the PC software business has a great deal of uncertainty, Microsoft's management has to make a key decision regarding the future of software suites. A strengthening of...
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Keywords:
Decisions;
Applications and Software;
Strategic Planning;
Organizational Design;
Organizational Change and Adaptation;
Product Development;
Managerial Roles;
Growth and Development Strategy;
Risk and Uncertainty;
Goals and Objectives;
Digital Platforms;
Innovation and Management;
Information Technology Industry;
Information Technology Industry
Thomke, Stefan H., and Steven Sinofsky. "Microsoft Office: Finding the Suite Spot." Harvard Business School Case 699-046, November 1998. (Revised February 1999.)
- November 1998 (Revised November 2001)
- Case
BMW AG: The Digital Car Project (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its...
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Keywords:
Change;
Competency and Skills;
Management;
Time Management;
Product Positioning;
Product Development;
Business Processes;
Performance;
Problems and Challenges;
Technology;
Auto Industry
Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Car Project (A)." Harvard Business School Case 699-044, November 1998. (Revised November 2001.)
- June 1998 (Revised January 2000)
- Case
Egghead.com
Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and...
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Keywords:
Organizational Change and Adaptation;
Digital Platforms;
Internet and the Web;
Applications and Software;
Information Technology Industry;
Information Technology Industry
Rayport, Jeffrey F., Jeremy Dann, and Robert C Schmults. "Egghead.com." Harvard Business School Case 898-283, June 1998. (Revised January 2000.)
- March 1998
- Case
Launch
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on...
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- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the...
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Keywords:
Digital Marketing;
Design;
Profit;
Revenue;
Brands and Branding;
Marketing Strategy;
Internet and the Web;
Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- March 1998 (Revised August 1998)
- Case
BSkyB
By: Debora L. Spar
In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of...
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Keywords:
Information Technology;
Change Management;
Television Entertainment;
Media and Broadcasting Industry;
Great Britain
Spar, Debora L., and Paula Zakaria. "BSkyB." Harvard Business School Case 798-077, March 1998. (Revised August 1998.)
- February 1998 (Revised February 1999)
- Case
FreeMarkets OnLine
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how...
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Keywords:
Cost Management;
Growth and Development Strategy;
Marketing Strategy;
Bids and Bidding;
Market Entry and Exit;
Digital Platforms;
Production;
Electronics Industry
Rangan, V. Kasturi. "FreeMarkets OnLine." Harvard Business School Case 598-109, February 1998. (Revised February 1999.)
- Article
Digital Chess
By: D. B. Yoffie
Yoffie, D. B. "Digital Chess." World Link 11, no. 1 (January–February 1998): 32–34.
- June 1997
- Case
Global Digital Utilities Corporation
By: Paul A. Gompers
Keywords:
Technology Industry
Gompers, Paul A. "Global Digital Utilities Corporation." Harvard Business School Case 297-065, June 1997.
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores...
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Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
- September 1996 (Revised April 1997)
- Case
GO Corporation
By: Josh Lerner, Thomas J. Kosnik, Tarek AbuZayyad and Paul C. Yang
GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development...
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Keywords:
Value Creation;
Digital Platforms;
Competition;
Private Equity;
Adaptation;
Crisis Management;
Information Technology Industry;
Information Technology Industry
Lerner, Josh, Thomas J. Kosnik, Tarek AbuZayyad, and Paul C. Yang. "GO Corporation." Harvard Business School Case 297-021, September 1996. (Revised April 1997.)
- October 1995
- Case
Singapore TradeNet: Beyond TradeNet to the Intelligent Island
By: Lynda M. Applegate, John L. King and Soon-Siong Neo
Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable...
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Keywords:
Transition;
Communication Technology;
Governing Rules, Regulations, and Reforms;
Policy;
Digital Platforms;
Information Technology;
Technology Adoption;
Information Technology Industry;
Singapore
Applegate, Lynda M., John L. King, and Soon-Siong Neo. "Singapore TradeNet: Beyond TradeNet to the Intelligent Island." Harvard Business School Case 196-105, October 1995.
- September 1995
- Supplement
Chemical Bank Lotus Notes Demonstration Software: Macintosh Version
Applegate, Lynda M. "Chemical Bank Lotus Notes Demonstration Software: Macintosh Version." Harvard Business School Spreadsheet Supplement 196-702, September 1995.
- September 1995
- Supplement
Chemical Bank Lotus Notes Demonstration Software: Windows Version
Applegate, Lynda M. "Chemical Bank Lotus Notes Demonstration Software: Windows Version." Harvard Business School Spreadsheet Supplement 196-701, September 1995.
- September 1995
- Case
Ares-Serono
By: Michael Y. Yoshino, Jean-Pierre Jeannet and Carin-Isabel Knoop
Ares Serono, a medium-size Swiss pharmaceutical company, is the global leader in the field of fertility drugs. The company has successfully transformed into one of the very few biotech firms in Europe. The case treats a set of major strategic and organizational...
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Keywords:
Geographic Location;
Globalized Firms and Management;
Asset Management;
Balance and Stability;
Expansion;
Digital Platforms;
Leadership Development;
Health Care and Treatment;
Transformation;
Family Business;
Problems and Challenges;
Pharmaceutical Industry;
Biotechnology Industry;
Switzerland;
Europe
Yoshino, Michael Y., Jean-Pierre Jeannet, and Carin-Isabel Knoop. "Ares-Serono." Harvard Business School Case 396-035, September 1995.
- June 1995
- Supplement
Frito-Lay, Decision Support System Software: Macintosh Network Version
Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Macintosh Network Version." Harvard Business School Spreadsheet Supplement 195-726, June 1995.
- June 1995
- Supplement
Frito-Lay, Decision Support System Software: Macintosh Version
Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Macintosh Version." Harvard Business School Spreadsheet Supplement 195-725, June 1995.
- October 1994
- Supplement
Frito-Lay, Decision Support System Software: Windows Network Version
Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Windows Network Version." Harvard Business School Spreadsheet Supplement 195-727, October 1994.
- October 1994
- Supplement
Frito-Lay, Decision Support System Software: Windows Version
Applegate, Lynda M. "Frito-Lay, Decision Support System Software: Windows Version." Harvard Business School Spreadsheet Supplement 195-724, October 1994.