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Show Results For
-
All HBS Web
(21,954)
- People (31)
- News (4,190)
- Research (14,354)
- Events (43)
- Multimedia (270)
- Faculty Publications (12,269)
- August 2009
- Case
Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era
By: David A. Thomas and Stephanie Creary
This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and...
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Keywords:
Diversity;
Leadership;
Growth and Development Strategy;
Organizational Culture;
Performance Effectiveness;
Business and Stakeholder Relations;
Food and Beverage Industry;
United States
Thomas, David A., and Stephanie Creary. "Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era." Harvard Business School Case 410-024, August 2009.
- July 2002 (Revised October 2002)
- Case
Taj Hotel Group
By: Thomas J. DeLong and Vineeta Vijayaraghavan
R.K. Krishna Kumar, managing director and head of Taj Hotel Group, has to decide whether to reexamine a promotion decision. In an attempt to deliver a level of service quality that met global standards at the Indian hotel chain, Kumar had introduced new personnel...
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Keywords:
Decision Making;
Human Resources;
Leadership Development;
Management Teams;
Organizational Culture;
Alignment;
India
DeLong, Thomas J., and Vineeta Vijayaraghavan. "Taj Hotel Group." Harvard Business School Case 403-004, July 2002. (Revised October 2002.)
Shane M. Greenstein
Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. He is also the former co-chair of the HBS Digital Initiative and former co-director of the program on the economics of... View Details
- 12 Sep 2017
- News
What’s the Right Kind of Bonus to Motivate Your Sales Force?
- February 2010
- Case
Amyris Biotechnologies: Commercializing Biofuel
By: Gary P. Pisano and Alison Berkley Wagonfeld
In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the...
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Keywords:
Renewable Energy;
Chemicals;
Risk Management;
Product Marketing;
Product Development;
Production;
Environmental Sustainability;
Commercialization;
Biotechnology Industry;
Brazil
Pisano, Gary P., and Alison Berkley Wagonfeld. "Amyris Biotechnologies: Commercializing Biofuel." Harvard Business School Case 610-031, February 2010.
- Web
Case Requests | Baker Library | Bloomberg Center | Harvard Business School
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- June 2007 (Revised June 2008)
- Case
GE's Imagination Breakthroughs: The Evo Project
By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the...
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Keywords:
Innovation and Management;
Leading Change;
Growth and Development Strategy;
Business Processes;
Organizational Change and Adaptation;
Organizational Culture;
Environmental Sustainability;
Green Technology Industry
Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthroughs: The Evo Project." Harvard Business School Case 907-048, June 2007. (Revised June 2008.)
- January 2012
- Article
How Leaders Kill Meaning at Work
By: Teresa Amabile and Steven J. Kramer
Senior executives routinely undermine creativity, productivity, and commitment by damaging the inner work lives of their employees in four avoidable ways. This article is based on analysis of hundreds of work diaries from professionals describing everyday events that...
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Keywords:
Leadership;
Creativity;
Performance Productivity;
Motivation and Incentives;
Innovation Strategy;
Performance;
Strategic Planning;
Leading Change;
Balanced Scorecard;
Mission and Purpose
Amabile, Teresa, and Steven J. Kramer. "How Leaders Kill Meaning at Work." McKinsey Quarterly, no. 1 (January 2012): 124–131.
- December 2014 (Revised June 2016)
- Case
Cameron Trebbi at Taylor Lowell, LLP
By: Karthik Ramanna
Cameron Trebbi is a senior executive overseeing accounting policy at a large global auditing firm. His role is to lobby the firm's position with various accounting rule-making bodies worldwide. The firm is close to acquiring as new audit clients a consortium of Chinese...
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Keywords:
Lobbying;
Thin Political Markets;
Accounting;
Business and Government Relations;
Accounting Industry;
China;
United States
Ramanna, Karthik. "Cameron Trebbi at Taylor Lowell, LLP." Harvard Business School Case 115-026, December 2014. (Revised June 2016.)
- May 2010 (Revised May 2013)
- Case
C.K. Claridge, Inc.
Sued for patent infringement, chemical manufacturer C.K. Claridge tries to design a settlement strategy taking into account a decision analysis of litigating v. negotiating. The plaintiffs are the patent holder and its sole licensee, who is also a CKC competitor. (This...
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Keywords:
Decision Making;
Patents;
Lawsuits and Litigation;
Negotiation Style;
Negotiation Tactics;
Chemical Industry
Sebenius, James K. "C.K. Claridge, Inc." Harvard Business School Case 910-045, May 2010. (Revised May 2013.)
- Research Summary
Overview
By: Andy Wu
How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities...
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Keywords:
Strategy;
Entrepreneurship;
Venture Capital;
Growth Management;
Organizational Design;
Organizational Structure;
Technology Platform;
Technological Innovation;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States;
China;
Southeast Asia;
South Asia
- June 2013
- Article
How to Profit from 'Lean Advertising'
By: Thales S. Teixeira
This article introduces the concept of Lean Advertising, i.e., how to use non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which...
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Keywords:
Viral Advertising;
Viral Ads;
Online Marketing;
Lean Advertising;
Digital Marketing;
Advertising;
Advertising Industry
Teixeira, Thales S. "How to Profit from 'Lean Advertising'." Harvard Business Review 91, no. 6 (June 2013): 23–25.
- 27 Feb 2024
- Research & Ideas
Why Companies Should Share Their DEI Data (Even When It’s Unflattering)
pandemic’s uneven demands on labor markets and supply chains. The study notes that Amazon’s 2020 EEO-1 suggested that three in five workers hired to cover the pandemic surge in sales were people of color, but only 3.6 percent of its View Details
Keywords:
by Shalene Gupta
- 2021
- Working Paper
Accounting for Product Impact in the Telecommunications Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Telecommunications;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Corporate Social Responsibility and Impact;
Telecommunications Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Telecommunications Industry." Harvard Business School Working Paper, No. 21-105, March 2021. (Revised May 2021.)
- Web
The Learning Experience
What can you expect when you're attending an Executive Education program at Harvard Business School? During the day, you'll take part in dynamic lectures, discussions, and exercises led by our distinguished...
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- 12 Jul 2016
- News
The Fastest-Growing Cause for Shareholders Is Sustainability
- TeachingInterests
Making Corporate Boards More Effective
By: Suraj Srinivasan
While a corporate board may have broadly defined legal duties, its role in evaluating management, providing strategic oversight, and dealing with the complexity of today's regulatory environment has never been more tested—or more critically dependent on effective...
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- August 2009 (Revised August 2012)
- Case
Cabot Pharmaceuticals, Inc.
By: Frank V. Cespedes and John T. Gourville
Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain...
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Keywords:
Customer Relationship Management;
Employees;
Resignation and Termination;
Performance Evaluation;
Salesforce Management;
Alignment;
Pharmaceutical Industry
Cespedes, Frank V., and John T. Gourville. "Cabot Pharmaceuticals, Inc." Harvard Business School Case 510-030, August 2009. (Revised August 2012.)
- April 2007
- Case
Alan Kendricks at Cardiology Associates
By: Boris Groysberg, Colleen Kaftan and Wilfred S. McCalla, Jr.
Alan Kendricks struggles to address many challenges facing him as a recently promoted medical director for Cardiology Associates at Southeastern Pennsylvania University Hospital. He must balance his time taking care of patients, running a practice, managing up, down,...
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Keywords:
Leadership;
Business or Company Management;
Strategy;
Organizational Culture;
Work-Life Balance;
Organizational Structure;
Change Management;
Health Care and Treatment;
Health Industry;
Pennsylvania
Groysberg, Boris, Colleen Kaftan, and Wilfred S. McCalla, Jr. "Alan Kendricks at Cardiology Associates." Harvard Business School Case 407-067, April 2007.
- September 2012 (Revised December 2013)
- Case
Roxbury Technology Corporation
By: Richard S. Ruback and Royce Yudkoff
Roxbury Technology is a Boston-based re-manufacturer of ink and toner cartridges. In early 2012 RTC was re-evaluating its approach to the company's two most important goals: reducing customer concentration and increasing profitability. RTC's largest customer accounted...
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