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Show Results For
-
All HBS Web
(1,231)
- News (248)
- Research (885)
- Events (3)
- Multimedia (1)
- Faculty Publications (348)
- February 2000 (Revised April 2001)
- Case
CNET 2000
By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,...
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Keywords:
Entrepreneurship;
Corporate Strategy;
Budgets and Budgeting;
Financial Strategy;
Decisions;
Growth and Development;
Customer Focus and Relationships;
Business Divisions;
Marketing Strategy;
Distribution Channels;
Consumer Behavior;
Online Technology;
Information Technology Industry
Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
- 26 Feb 2008
- First Look
First Look: February 26, 2008
similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods. Furthermore, our results...
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Martha Lagace
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
ever-changing regulations and policies.” “Complexity was high,” especially early on, one CEO noted, adding: “It was not easy to keep up with [changing regulations and new policies].” Customer behavior also...
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- 01 Mar 2008
- News
Where Have All the Leaders Gone?
passenger can create his own climate zone. We customize our music and then implant the made-to-order entertainment directly into our ears. And what bigger marketing success have we seen in the past generation than the coffeehouses where...
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Keywords:
Government
- 12 Oct 2011
- First Look
First Look: October 12
2011) Abstract Organizational culture-the shared assumptions, values, and behaviors that determine "how we do things around here"-can be measured and shaped. In organizations with large numbers of customer-facing employees, it...
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Keywords:
Sean Silverthorne
- 01 Sep 2009
- News
Outtakes with Russ Wilcox
as well as customer service.” What’s on his Kindle: Outliers by Malcolm Gladwell; the Boston Globe; the Wall Street Journal. Why we’re in trouble: “With BlackBerries and instant messaging (IM), we live in a twitch society. People are...
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- 01 Mar 2023
- News
Is AI OK?
women-owned—with zero defaults. The company’s track record is especially impressive given that most of its customers themselves don’t have track records: The vast majority of Good Tree’s clients have never run an enterprise before. Now...
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- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
and Donald Trump attracted lots of attention. Here are the year’s 10 most popular research-related stories, columns, and op-eds on Working Knowledge: How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers Thales Teixeira studies...
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by Carmen Nobel
- 01 Apr 1996
- News
"Foundations" Paves the Way for Entering MBAs
and teaching assistant-led problem sessions to multiple team projects and classic problem sets. Crimson Greetings One of the more memorable aspects of Foun-dations may have been Crimson Greetings, a large-scale behavioral simulation...
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- 26 Jun 2007
- First Look
First Look: June 26, 2007
led in hopes of rejuvenating the industry pioneer. The tagline for this phase was "Employee First, Customer Second." Can be used in strategy, change management and leadership courses. Purchase this case:...
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Martha Lagace
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords:
Medication Adherence;
Affordable Care Act (ACA);
Marketing Strategy;
Communication Strategy;
Customer Value and Value Chain;
Decisions;
Health Care and Treatment;
Goals and Objectives;
Resource Allocation;
Marketing Communications;
Consumer Behavior;
Measurement and Metrics;
Service Delivery;
Behavior;
Motivation and Incentives;
Social Issues;
Information Technology;
Value Creation;
Health Industry;
Pharmaceutical Industry;
Insurance Industry;
Public Relations Industry;
Retail Industry;
United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 13 Jan 2009
- First Look
First Look: January 13, 2009
hundred customers with more casual relationships with an organization. A series of case studies is presented to illustrate ways in which organizations measure, create, sustain, and build ownership behaviors...
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Keywords:
Martha Lagace
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
behavior that have not been considered in previous research. First, customers who monitor product prices after purchase may initiate opportunistic returns because of price drops. Second, View Details
Keywords:
Dina Gerdeman
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
that unethical behavior can deny people their intellectual property." These are the latest examples of the effectiveness of speed as a competitive weapon that was described some years ago by George Stalk and Thomas Hout in their...
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by James Heskett
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
customize products and respond to customers. Regional managers take responsibility for sales, product development, distribution, and manufacturing. As a consequence, the spans of control for managers back at the head office are relatively...
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by Robert Simons
- 25 Oct 2016
- First Look
October 25, 2016
Business Review To Increase Sales, Get Customers to Commit a Little at a Time By: Cespedes, Frank V., and David Hoffeld Abstract—This article discusses what behavioral research does and does not tell us...
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Sean Silverthorne
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
accessible to new audiences, adapting company goals to accommodate consumer behavior. They outfitted a test truck and spread the word about its location via social media. The idea was enthusiastically embraced by customers and by Rita de...
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- 04 Mar 2014
- First Look
First Look: March 4
Organizational Psychology and Organizational Behavior Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct By: Edmondson, Amy C., and Zhike Lei Abstract—Psychological safety describes people's...
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Keywords:
Sean Silverthorne
- 01 Sep 2008
- News
The Levitt Brand
Globalization of Markets” (1983). With nearly 900,000 reprints sold to date, “Marketing Myopia” posed a question that reverberates nearly fifty years later: “What business are you really in?” “An industry begins with the customer and his...
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- July 2011 (Revised January 2012)
- Teaching Note
Demand Media (TN)
By: John Deighton and Leora Kornfeld
Teaching Note for 512021.
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