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- All HBS Web (928)
- Faculty Publications (246)
Show Results For
- All HBS Web (928)
- Faculty Publications (246)
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
confidence. Their continued enthusiasm to lobby their senators and representatives will be important to his ability to legislate his campaign promises. Governing as president therefore requires a combination of “push” and “pull” marketing. Coca–Cola pushes its View Details
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by Christina Pazzanese
- Web
Podcast - Managing the Future of Work
there are some potential advantages in that Microsoft has an incentive to understand if I’m going to work well on teams? Am I a creative person? And they also have some capacity in saying, “You know what? A bachelor’s degree in artificial...
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- March 2023 (Revised January 2024)
- Case
Deepa Bachu (A): Design Thinking at Pensaar Design
By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal
In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The...
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Keywords:
Buildings and Facilities;
Design;
Education;
Training;
Working Conditions;
Business or Company Management;
Production;
Business Processes;
Corporate Social Responsibility and Impact;
Outcome or Result;
Performance Improvement;
Programs;
Business and Stakeholder Relations;
Groups and Teams;
Labor and Management Relations;
Rank and Position;
Safety;
Attitudes;
Behavior;
Motivation and Incentives;
Trust;
Well-being;
Consulting Industry;
Pulp and Paper Industry;
Manufacturing Industry;
India
Graeber, Thomas, Joshua Schwartzstein, and Amram Migdal. "Deepa Bachu (A): Design Thinking at Pensaar Design." Harvard Business School Case 923-026, March 2023. (Revised January 2024.)
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Digital Platforms;
Communications Industry;
Employment Industry;
Media and Broadcasting Industry;
Technology Industry;
Telecommunications Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,...
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Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Social Media;
Communications Industry;
Employment Industry;
Media and Broadcasting Industry;
Technology Industry;
Telecommunications Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- Web
Podcast - Managing the Future of Work
employer, or both. Folks are less productive as an intern than they be as a permanent employee. I think secondly, where an employer, particularly a sizable employer, is located near one or more higher-education institutions that are...
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- 21 Jun 2011
- First Look
First Look: June 21
learning among lower-level employees. We exploit a field-research setting in which business units vary in the "tightness" with which they monitor employee decisions. We find that tighter monitoring gives rise to implicit View Details
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Sean Silverthorne
- 08 Nov 2016
- First Look
November 8, 2016
foods, which had previously been colored with dyes extracted from natural plants and organic minerals, helping them to achieve mass production and mass marketing. Color was easier to control, reproduce, and commoditize than other sensory...
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Sean Silverthorne
- Web
Podcast - Managing the Future of Work
find yourself as someone with such a deep and distinguished history in working with HR professionals and studying these issues?Bersin: Well, in my case, it was a complete accident. I spent about 20 years in sales and marketing and product...
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- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
portions of the code that would rarely be developed spontaneously by members of the Linux-developer community. Q: From your modelling, what can Microsoft do strategically to remain competitive against a product that is argued to be of...
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- 02 Sep 2018
- News
Havana Rising
them in their home, meeting their family.” That human connection, she says, is often valued above the financial incentive in Cuba. Gordon gives an example: When hiring a group of economists from the University of Havana for a consulting...
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Dan Morrell; photographed by Eve North