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- Faculty Publications (977)
- November 1983
- Case
Cablevision of Boston
Keywords:
Television Entertainment;
Business and Government Relations;
Media and Broadcasting Industry
Stevenson, Howard H. "Cablevision of Boston." Harvard Business School Case 384-130, November 1983.
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network.
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Keywords:
Advertising Campaigns;
Management Teams;
Journalism and News Industry;
Journalism and News Industry
Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)
- December 1982 (Revised April 1986)
- Case
Zenith and the Color Television Fight
By: David B. Yoffie
Yoffie, David B. "Zenith and the Color Television Fight." Harvard Business School Case 383-070, December 1982. (Revised April 1986.)
- June 1981 (Revised February 1983)
- Case
West Point: The Cheating Incident (A)
Presents a review of published data on the 1976 cheating scandal at West Point. Written from the perspective of the Academy Superintendent, it raises issues of ethics, organizational change and action planning in the face of conflicting stakeholder interests.
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Keywords:
Organizational Change and Adaptation;
Higher Education;
Ethics;
Government Administration;
Conflict and Resolution;
Planning;
Public Administration Industry;
Education Industry
Schlesinger, Leonard A. "West Point: The Cheating Incident (A)." Harvard Business School Case 481-117, June 1981. (Revised February 1983.)
- April 1979 (Revised May 1993)
- Teaching Note
Community Television of Southern California: KCET, Teaching Note
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
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Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
- October 1977 (Revised May 1993)
- Teaching Note
WJAC (B): Financing a Growing Organization, Teaching Note
- February 1977 (Revised May 1993)
- Case
WJAC (A): The Birth of a Radio Station
Keywords:
Media and Broadcasting Industry
Herzlinger, Regina E. "WJAC (A): The Birth of a Radio Station." Harvard Business School Case 177-157, February 1977. (Revised May 1993.)
- February 1977 (Revised May 1993)
- Case
WJAC (B): Financing a Growing Organization
Herzlinger, Regina E. "WJAC (B): Financing a Growing Organization." Harvard Business School Case 177-158, February 1977. (Revised May 1993.)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.
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Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- May 1976
- Article
Interbrand Choice, Media Mix and Market Performance
By: M. E. Porter
Porter, M. E. "Interbrand Choice, Media Mix and Market Performance." American Economic Review 66, no. 2 (May 1976): 398–406.
- Article
Discount Effects on Media Plans
By: Robert S. Kaplan and Allan Shocker
Kaplan, Robert S., and Allan Shocker. "Discount Effects on Media Plans." Journal of Advertising Research 11, no. 3 (June 1971): 37–43.
- Research Summary
By: Srikant M. Datar
Datar's research interests are in the cost management and management control areas. He
has published his research on activity-based management, quality, productivity, time-based
competition, new product development, bottleneck management, incentives and
...
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- Research Summary
(formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets
For the past decade, Dorothy Leonard's research has focused on how companies develop and exploit strategically advantageous knowledge assets. In her 1995 book Wellsprings of Knowledge (HBS Press), she identified and described in depth, activities that create and...
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- Research Summary
Areas of Interest
Primary Topics: complexity, dispute resolution, ethics, improvisation, moral leadership, negotiation, psychodynamics
Additional Topics: alliances, cognition, conflict, creativity, crisis management, decision-making, electronic... View Details
- Research Summary
Branding in Digital and Social Media
By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding...
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- Research Summary
Business History
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the...
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- Research Summary
Capital Markets, Investment, and Competition
Michael E. Porter's research into issues of capital allocation, first published in the report 'Capital Choices,' is the basis for continuing research that examines how U.S. capital markets distort competitive behavior and investment. A report to the Competitiveness...
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- Research Summary
Competing in New Markets
By: Rory M. McDonald
Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details