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Show Results For
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All HBS Web
(2,016)
- People (6)
- News (614)
- Research (935)
- Events (2)
- Multimedia (9)
- Faculty Publications (302)
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- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
imagine a much higher number." Even two years ago, one survey found that 60 percent of fans planned on using a second screen while watching the Super Bowl. The same survey, however, found that only 13 percent of respondents were most...
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- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
aren't very helpful. Indeed, popular metrics such as customer satisfaction, acquisition, and retention have turned out to be very poor indicators of customers' true perceptions or the success of marketing activities. Often, they're...
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by Sean Silverthorne
- 21 Aug 2000
- Research & Ideas
Faculty Research Looks to Latin America
conducted now is extremely broad. "There was a lot more than we had first realized," she reported. Nine HBS professors described the research they are conducting on Latin America as well as work they plan to do in the future....
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by Martha Lagace
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Business School Case 409-060 This case illustrates the leadership and management challenges of starting a new firm based on a new business model and how success creates pressures that challenge the work/life balance which was one of the...
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Martha Lagace
- 04 Dec 2007
- First Look
First Look: December 4, 2007
and Consumer Expectations Authors:Feng Zhu and Marco Iansiti Abstract This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does...
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Martha Lagace
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
would not be successful without the buy-in and cooperation of both individual examiners as well as the union. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/617027-PDF-ENG Harvard Business School Case 817-025 Financing...
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Sean Silverthorne
- 29 May 2012
- First Look
First Look: May 29
defines an explicitly formulated "strategy" as the smallest set of choices and decisions sufficient to guide all other choices and decisions, which formally captures the idea of strategy as a plan boiled down to its most...
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Sean Silverthorne
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
plans they have presented with a 5 percent cutback still doesn't get us to cash-flow positive. This is one of the points, too, that came out of both projects which is, you have to be aware of the receptors in people's minds, their...
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by Sean Silverthorne
- 19 Sep 2006
- First Look
First Look: September 19, 2006
conservatism. Competitive Advantage and the Value Network Configuration: Making Decisions at a Swedish Life Insurance Company Authors:Øystein D. Fjeldstad and Christian H.M. Ketels Periodical:Long Range Planning Journal 39, no. 2 (April...
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Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other's behavior. This potential viral or social effect can have...
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Martha Lagace
- 15 Dec 2015
- First Look
December 15, 2015
California, and the Rothman Institute (RI), a private-practice physician group in metropolitan Philadelphia, illustrate three keys for successful bundling: excellent data on outcomes and costs, proactive management of the patient, and...
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Carmen Nobel
- 18 Dec 2012
- First Look
First Look: December 18
for anyone hoping to master the new-world skills required of successful business leaders today. As the narrative unfolds, Jim grapples with an array of business crises, some he inherited and some of his own making. As events push this new...
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Carmen Nobel
- 17 Jan 2012
- First Look
First Look: January 17
full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights. LAN's multi-model success comes from recognizing the complementarity of its...
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Sean Silverthorne
- 31 Aug 2010
- First Look
First Look: August 31
possessed competitive advantages and management skills residing in contacts, knowledge, information, and relationships that sustained long-lasting and successful international businesses and that gave them genuine efficiency-enhancing...
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Sean Silverthorne
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
water consumption in the firm's factories. The juxtaposition of information on both operations and CSR symbolizes the company's commitment to more than just the bottom line and its belief that both sets of data have a significant impact on the long-term View Details
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by Staff
- 12 Jan 2010
- First Look
First Look: Jan. 12
kind of arrangements under negotiation such as the requirement that the majority of a joint venture be owned by a local partner? Are high-tech deals particularly sought after by the state? What recent deals by others, successful or not,...
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Martha Lagace
- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
ensure the development of domestic industries, and the profound and measurable success of these policies lionized him further, not only in England but also in the European world more broadly. But as the British Empire matured, its policy...
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by Sean Silverthorne
- 23 Sep 2008
- First Look
First Look: September 23, 2008
increasingly successful claims of social scientists, backed by philanthropic foundations, on business education and the growing appeal of "scientific" approaches to decision-making and management. We also show that these...
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Martha Lagace
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
candidates? Who should the board select for their shortlist of final candidates? In addition to exploring the history of Cisco, its current market position, and profiles of potential candidates, the case provides an overview of different types of View Details