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Show Results For
-
All HBS Web
(4,890)
- People (26)
- News (1,429)
- Research (2,031)
- Events (8)
- Multimedia (105)
- Faculty Publications (1,367)
- August 2012
- Teaching Note
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in...
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- 25 Apr 2014
- News
Harnessing for-profit strategies for social good
Fran Seegull (MBA 1998) seeks to mobilize the business world to adjust its thinking on socially mindful investing, also known as impact investing, and "use the financial capital markets and for-profit mechanisms to move the dial on the...
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- 01 Mar 2014
- News
Building Capacity in the Social Sector
"It's nice to seed growth like this. All I've really done is to start the plant." — Ferdinand Thun (MBA 1960) Looking back over the two-decade history of the HBS Social Enterprise Initiative (SEI), former...
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- 09 Jul 2001
- Research & Ideas
Does Misery Love Companies? How Social Performance Pays Off
the empirical quest to link a firm's social investments to its financial returns has preoccupied researchers. Our goal in this paper is to reorient debate and research about social initiatives by business....
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by Joshua D. Margolis & James P. Walsh
- March–April 2021
- Article
Network-biased Technical Change: How Information Management Tools Overcome Some Biases but Exacerbate Others.
By: Gerald C. Kane and Lynn Wu
Organizations have long sought to improve employee performance by managing knowledge more effectively. In this paper, we test whether the adoption of digital tools for expertise search and access within an organization, often referred to as a support to an...
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Keywords:
Digital Tools;
Social Media;
Social Networks;
Transactive Memory Systems;
Augmented Intelligence;
Artificial Intelligence;
Social and Collaborative Networks;
Gender;
Equality and Inequality;
Technology Adoption;
Knowledge Management;
Performance Improvement;
Power and Influence;
Organizational Change and Adaptation
Kane, Gerald C., and Lynn Wu. "Network-biased Technical Change: How Information Management Tools Overcome Some Biases but Exacerbate Others." Organization Science 32, no. 2 (March–April 2021): 273–292.
- 03 Feb 2018
- Op-Ed
How to Heed BlackRock's Call for Corporate Social Responsibility
Larry Fink recently created a shockwave. As cofounder, chairman, and CEO of BlackRock, one of the world’s largest global asset management firms, in an open letter to CEOs he caught the attention of financial markets and beyond by insisting on the importance of...
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by Julie Battilana
- June 2015
- Case
Fei Ni Mo Shu (You are the One) and the Chinese Employment Market
By: Christopher Marquis, Qi Li and Ying Zhang
This case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the...
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Marquis, Christopher, Qi Li, and Ying Zhang. "Fei Ni Mo Shu (You are the One) and the Chinese Employment Market." Harvard Business School Case 415-081, June 2015.
- 2007
- Chapter
Microfinance: Business, Profitability, and the Creation of Social Value
By: Michael Chu
The chapter examines the development of microfinance from its NGO origins to the present stage in which it is characterized by regulated commercial institutions capable of superior financial returns. It then looks at the creation of social value under these...
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Keywords:
Microfinance;
Investment Return;
Profit;
Governing Rules, Regulations, and Reforms;
Social Enterprise;
Non-Governmental Organizations;
Perspective;
Value Creation
Chu, Michael. "Microfinance: Business, Profitability, and the Creation of Social Value." Chap. 28 in Business Solutions for the Global Poor: Creating Social and Economic Value, by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton, 309–320. John Wiley & Sons, 2007.
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
that social enterprise is becoming an integral and embedded part of the marketplace and enriching the avenues for businesses to generate simultaneously commercial and social...
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- 2017
- Government Testimony
Passenger Right to Record—Petition for Rulemaking
By: Benjamin Edelman and Mike Borsetti
We ask DOT to affirm that passengers have the right to record what they lawfully see and hear on and around aircraft. We explain why such recordings are in the public interest, and we present the troubling experiences of passengers who have tried to record but have...
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Keywords:
Aviation;
Consumer Protection;
Recording;
Video;
Audio;
Privacy;
Social Media;
Air Transportation;
Rights;
Contracts;
Air Transportation Industry
Edelman, Benjamin, and Mike Borsetti. "Passenger Right to Record—Petition for Rulemaking." Government Testimony, U.S. Dept. of Transportation, Office of Aviation Enforcement and Proceedings, June 2017. (docket and public comments.)
- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices...
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by Lane Lambert
- March 2001 (Revised April 2001)
- Case
Sustainable Development & Socially Responsible Investing: ABB in 2000
Several investment firms and mutual funds position themselves as providers or facilitators of opportunities for socially responsible investment. This case addresses the impact of these firms on publicly traded companies. Focuses on managers at ABB, a large...
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Keywords:
Investment;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Social Enterprise;
Corporate Governance;
Business Strategy;
Capital Markets;
Management Teams;
Business and Community Relations;
Trade;
Electronics Industry;
Switzerland
Reinhardt, Forest L. "Sustainable Development & Socially Responsible Investing: ABB in 2000." Harvard Business School Case 701-082, March 2001. (Revised April 2001.)
- 26 Jul 2022
- Cold Call Podcast
Can Bombas Reach New Customers while Maintaining Its Social Mission?
- 2002
- Report
Conference Board Commission on Public Trust and Private Enterprise
By: Lynn S. Paine and other contributors
Paine, Lynn S., and other contributors. "Conference Board Commission on Public Trust and Private Enterprise." Report, Conference Board, November 2002.
- 26 Jun 2019
- News
The New Labor Movement: Pushing Employers to Be Socially Active
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social...
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- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to...
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Keywords:
Social Marketing;
Health;
Advertising;
Marketing;
Nonprofit Organizations;
Government and Politics;
Agreements and Arrangements;
Health Industry;
Bangladesh
Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)