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Show Results For
-
All HBS Web
(3,384)
- People (9)
- News (692)
- Research (2,132)
- Events (33)
- Multimedia (25)
- Faculty Publications (1,240)
- 20 Jan 2011
- Working Paper Summaries
Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander...
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Keywords:
Influencer Marketing;
Monetization;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Influencers;
Influencer;
Direct-to-consumer;
Marketing;
Brands and Branding;
Marketing Strategy;
Venture Capital;
Entrepreneurship;
Marketing Communications;
Consumer Products Industry;
Financial Services Industry;
Advertising Industry;
London;
United Kingdom;
United States;
Europe;
North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- Research Summary
Portfolio Betas Do Not Make for Better Asset Pricing Tests
Many papers claim that because using portfolios instead of individual stocks as test assets minimizes idiosyncratic volatility, their use also yields more precise estimates of risk premia. I show that while portfolio formation does lead to more efficient beta...
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- March–April 1978
- Article
Testing Social Theories in Marketing Settings
By: D. A. Leonard and E. M. Rogers
Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).
- 2007
- Chapter
Learning by Experimentation: Prototyping and Testing
By: Stefan Thomke
Thomke, Stefan. "Learning by Experimentation: Prototyping and Testing." In Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias. Oxford: Butterworth-Heinemann, 2007.
- 05 Jan 2010
- News
Ideas to test the status quo
- Research Summary
Bodies at Risk: Chemicals Testing in the United States and Europe
This book project examines environmental regulation comparatively between the United States and Europe, with a focus on testing programs and controls on the manufacture of commodity and specialty chemicals. Findings thus far indicate that different relations among... View Details
- 16 Mar 2016
- Video
Testing Your Social Venture: Iterating Based on Market Feedback
- 29 Jan 2019
- News
Howard Schultz Is Just Testing The Waters, Expert Says
- October 2009
- Journal Article
Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer
By: Oriol Carbonell and Diego A. Comin
This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to renegotiate their agreement. We study optimal contracts with and without commitment and derive an exclusion restriction that is useful to identify...
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Carbonell, Oriol, and Diego A. Comin. "Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer." Art. 1. Journal of Quantitative Analysis in Sports 5, no. 4 (October 2009).
National Customer Orientation: An Empirical Test across 112 Countries
Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer...
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- Response
Kiva as a Test of Our 'Societal Creativity'
Response to "Kiva and the Birth of Person-to-Person Microfinance" by Matt Flannery (Innovations case discussion)
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Austin, Robert D. "Kiva as a Test of Our 'Societal Creativity'." Innovations: Technology, Governance, Globalization 2, nos. 1/2 (Winter–Spring 2007): 57–62.
- Article
Organization Transformation as Punctuated Equilibrium: An Empirical Test
By: Michael Tushman and E. Romanelli
Tushman, Michael, and E. Romanelli. "Organization Transformation as Punctuated Equilibrium: An Empirical Test." Academy of Management Journal 37, no. 5 (October 1994): 1141–1166.
- January 1984 (Revised January 1989)
- Teaching Note
Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note
Teaching Note for (9-581-023).
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Keywords:
Semiconductor Industry
Test Your Board’s Readiness for the Post-Covid Era
Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members....
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- February 2008 (Revised August 2008)
- Case
EXACT Sciences Corp.: Commercializing a Diagnostic Test
This case addresses the challenges of commercializing molecular diagnostics. Along the way, it explains the technology, payment system, and the measures used to assess the value of a diagnostic test.
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Keywords:
Health Testing and Trials;
Genetics;
Science-Based Business;
Commercialization;
Biotechnology Industry
Herzlinger, Regina E. "EXACT Sciences Corp.: Commercializing a Diagnostic Test." Harvard Business School Case 308-090, February 2008. (Revised August 2008.)
- Article
Money is No Object: Testing The Endowment Effect in Exchange Goods
By: Dan Svirsky
We present a new experimental design to test whether the endowment effect exists for exchange goods, like money. We compare three groups to a baseline: one endowed with money, one endowed with chocolate coins, and one endowed with chocolate coins described as "tokens."...
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Svirsky, Dan. "Money is No Object: Testing The Endowment Effect in Exchange Goods." Journal of Economic Behavior & Organization 106 (October 2014): 227–234.
- 03 Mar 2008
- Working Paper Summaries
Testing a Purportedly More Learnable Auction Mechanism
- 2009
- Other Book
A Test of a Company's Business Model
By: Kenneth A. Merchant and Tatiana Sandino
Merchant, Kenneth A., and Tatiana Sandino. A Test of a Company's Business Model. Chartered Institute of Management Accountants, 2009.
- 29 Nov 2016
- News