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All HBS Web
(1,473)
- People (1)
- News (272)
- Research (1,000)
- Events (2)
- Multimedia (2)
- Faculty Publications (662)
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
the Federal Reserve Bank of Chicago, the event focused on the risks and opportunities of the upcoming decades and what climate change means for agribusiness. Panelists and moderators spoke frankly about tackling present-day challenges—and pursuing solutions—specific to...
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Agriculture
- December 2013
- Teaching Note
Coffee Wars in India: Café Coffee Day Takes On the Global Brands
By: David B. Yoffie
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
unexpected networking opportunities, generating a tight community of German businesspeople in India. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54465 How Scheduling Can Bias Quality Assessment: Evidence from Food...
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Sean Silverthorne
Owsley Brown II
Taking the helm of the family company from his brother in 1993, Brown dramatically expanded Brown-Forman’s international presence and invested heavily in sales and marketing. Brown orchestrated a total marketing “makeover” for the company...
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Food & Tobacco
- September 1999 (Revised February 2004)
- Case
Juice Guys (B)
By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
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Keywords:
Entrepreneurship;
Product Launch;
Product Positioning;
Customer Relationship Management;
Consumer Behavior;
Commercialization;
Customer Satisfaction;
Food and Beverage Industry
Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (B)." Harvard Business School Case 800-123, September 1999. (Revised February 2004.)
Making Sense of Capitalism
organized—“Capitalism and the Senses”— was an invaluable experience for me to develop scholarly networks and to revisit my own research, which examines the sensory experience of food marketing in the early...
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- 02 Mar 2020
- News
Cheese Whiz
Indian paneer, Palestinian Ackawi, and a range of Hispanic cheeses, such as asadero and Cotija. “Business is pretty simple,” Scharfman told the Wisconsin State Journal. “Identify a market need, figure out how to do it, get access to...
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- May 1990
- Case
PepsiCo and Madonna
By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video.
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Keywords:
Ethics;
Religion;
Advertising Campaigns;
Brands and Branding;
Food and Beverage Industry;
United States
Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
- June 1995 (Revised July 2006)
- Supplement
Barilla SpA (B)
Supplements the (A) case.
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Keywords:
Production;
Distribution;
Sales;
Demand and Consumers;
Programs;
Food and Beverage Industry;
Italy
Hammond, Janice H. "Barilla SpA (B)." Harvard Business School Supplement 695-064, June 1995. (Revised July 2006.)
- 01 Dec 2016
- News
Vive la Madeleine!
the pantheon of classic French treats. In the 1980s, the company employed nearly 400 workers and enjoyed a 40 percent market share. Subjected to a series of buyouts, the product line shifted to a more mass-market approach that led to a...
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- 01 Oct 1998
- News
Supplying Demand
whopping $5.2 billion. In creating Staples, Stemberg drew on the knowledge of modern distribution techniques he had acquired during his twelve years in the grocery business. As a vice president with the Jewel Companies' Star Market chain...
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Paul Michelman
- 07 Nov 2016
- News
The Business of Saving Old Buildings
setting up a nonprofit foundation to do recycling of older buildings, and so I started the Architecture Heritage Foundation and was asked by the Boston Redevelopment Authority to come up with what they could do with the surplus wholesale View Details
- Profile
Max Wibaux
GlaxoSmithKline. L’Oréal. Lindt & Sprungli. With a resumé that includes significant marketing roles in these and other CPG companies, Max Wibaux, MBA 2019, already has an impressive decade of experience behind him. "I loved the...
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Keywords:
CPG
- Profile
Fangfang Wang
In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of...
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- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
business in emerging markets based during my Tanzania consulting engagement (and broader personal experiences). It was well received by both my classmates and professors. 2. I Learned about Purpose Driven Leadership During our leadership,...
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- 06 Dec 2021
- News
Tipping Point
Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from...
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- 04 Mar 2008
- News
HBS Blogs
Bulletin blog. I have included only ongoing blogs that have had entries in 2008. Though the number of blogs listed is small, the range of their topics is broad, including kite-surfing, food and wine, technology, politics, and investing....
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- Web
Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC) - Course Catalog
lie ahead in the transition to a low-carbon economy. From understanding the creation of carbon markets and credits to exploring the potential for innovative solutions in agriculture and food production or...
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- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
above are numerous in a channel that includes, in your comments, food and tobacco producers of unhealthy products (Christy Hitchens, Tom Dolembo); lifestyle equipment and service providers; developers and manufacturers of high-cost...
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- June 2006
- Teaching Note
Cola Wars Continue: Coke and Pepsi in 2006 (TN)
By: David B. Yoffie
Teaching Note to 706447.
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