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Show Results For
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All HBS Web
(1,476)
- People (1)
- News (272)
- Research (1,002)
- Events (2)
- Multimedia (2)
- Faculty Publications (665)
- June 2011
- Teaching Note
Cola Wars Continue: Coke and Pepsi in 2010 (TN)
By: David B. Yoffie
Teaching Note for 711462.
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Vincent A. Gierer, Jr.
Gierer has presided over 8 years of consecutive growth in both revenues and earnings despite intense government-imposed new excise taxes. Gierer has been instrumental in expanding the market for smokeless tobacco, generating volume growth...
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Keywords:
Food & Tobacco
Ralph A. Hart
Hart was instrumental in taking the newly public company, Heublein, to new heights. He grew revenues five-fold (from $100 million to $500 million) and dramatically expanded Heublein’s international footprint with production facilities in 34 countries. Under his...
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Keywords:
Food & Tobacco
Bowman Gray
Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with Camel for the top spot in the...
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Keywords:
Food & Tobacco
- 01 Jun 2018
- News
Ink: Alumni Books and Recommendations
of male HBS grads to the executive office was not easy, but for women still unwelcomed above the glass ceiling in the ’70s, getting there was especially difficult. “She was one smart, sharp cookie,” says a classmate of Ellen Marram (MBA 1970), a View Details
- December 2013
- Teaching Note
Coffee Wars in India: Café Coffee Day Takes On the Global Brands
By: David B. Yoffie
Will K. Kellogg
Kellogg invented corn flakes and created a breakfast cereal empire. Practicing pioneering advertising techniques, he managed to change the American breakfast style. Today, the Kellogg Company carries on the tradition of innovative advertising and continues to develop...
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Keywords:
Food & Tobacco
- October 2013 (Revised June 2014)
- Case
Demarketing Soda in New York City
By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of...
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Keywords:
Soda;
Public Health;
Business And Public Policy;
Obesity;
Business and Government Relations;
Public Sector;
Strategy;
Marketing Strategy;
Marketing;
Health;
City;
Food and Beverage Industry;
New York (city, NY)
Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.)
- Fast Answer
Black Business Leaders and Entrepreneurship
Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ...
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Making Sense of Capitalism
organized—“Capitalism and the Senses”— was an invaluable experience for me to develop scholarly networks and to revisit my own research, which examines the sensory experience of food marketing in the early...
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- June 2010
- Teaching Note
Monsanto: Helping Farmers Feed the World (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [510025].
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Milton S. Hershey
Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The company’s sales grew rapidly from $622,000 in 1901 to $55 million...
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Keywords:
Food & Tobacco
- 01 Dec 2007
- News
Faculty Books
Perspectives on Risk and Regulation: The FDA at 100 edited by Arthur Daemmrich and Joanna Radin (Chemical Heritage Foundation) In a period of rapid scientific and market changes, success in regulating food...
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- September 1990 (Revised November 1990)
- Case
DNAP: Looking to the Nineties
By: Ray A. Goldberg
Goldberg, Ray A. "DNAP: Looking to the Nineties." Harvard Business School Case 591-032, September 1990. (Revised November 1990.)
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
unexpected networking opportunities, generating a tight community of German businesspeople in India. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54465 How Scheduling Can Bias Quality Assessment: Evidence from Food...
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Sean Silverthorne
- 06 Dec 2021
- News
Case Study: Let’s Dance
globally. She sees a huge potential for vertical social networks in the dance community, which is inherently social in the real world but has been largely overlooked by tech. And given its position at the crossroads of music, fitness, and art, dance is rife with View Details
- 18 Mar 2008
- First Look
First Look: March 18, 2008
this result and assessing how future work in this field should proceed, based upon these first steps in measuring "design." Download the paper: http://www.hbs.edu/research/pdf/08-039.pdf Modeling Expert Opinions on Food...
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Keywords:
Martha Lagace
Alfred N. Steele
grow out of its “poor man’s cola” image, and created a vending machine business for Pepsi. All of these changes allowed Pepsi to gain a great deal of market share, predominantly at the expense of Coca-Cola, and grow income from $1.6...
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Keywords:
Food & Tobacco
- 07 Nov 2016
- News
The Business of Saving Old Buildings
setting up a nonprofit foundation to do recycling of older buildings, and so I started the Architecture Heritage Foundation and was asked by the Boston Redevelopment Authority to come up with what they could do with the surplus wholesale View Details
- 11 Oct 2016
- Blog Post
Why We Recruit: HelloFresh
with your friends, families, colleagues and loved ones. Our growth trajectory and expansion have been phenomenal over the past few years, and look set to continue as the market grows globally. How long has your organization been...
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Keywords:
Consumer Products / Retail