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All HBS Web
(1,365)
- People (1)
- News (233)
- Research (1,033)
- Events (8)
- Multimedia (6)
- Faculty Publications (434)
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators to...
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Sean Silverthorne
- 14 Aug 2007
- First Look
First Look: August 14, 2007
http://www.hbs.edu/research/pdf/08-005.pdf Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The controversy over whether and how much to...
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Martha Lagace
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For...
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April White
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
whose excitement lasts only for days? John T. Gourville, Albert J. Weatherhead, Jr. Professor of Business Administration and an expert on consumer behavior, pricing, and innovation. The blog below, cowritten with Marco Bertini of London...
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- 27 Feb 2007
- First Look
First Look: February 27, 2007
on it with no restrictions and without having to pay royalties? Who would produce consoles and under what arrangements? What features should the console include, and how would it be priced to consumers? The home videogame industry had...
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Martha Lagace
- 20 Oct 2009
- First Look
First Look: October 20
the foreign market. Specifically, a shift to arm's length transfer pricing erodes domestic consumer surplus by making the gray market less competitive domestically, which in turn may offset any domestic...
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Martha Lagace
- Profile
James Reinhart
Old clothes, it turned out, was not nearly as big a problem for men and women as it was for young kids — and their parents. Children’s clothes did create a significant problem for consumers because they are outgrown every couple of...
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- 05 Nov 2013
- First Look
First Look: November 5
http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of View Details
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Sean Silverthorne
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major markdowns--and who wouldn't want...
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by Carmen Nobel
- 01 Dec 2017
- News
Yoga Inc.
consumption ritual around yoga offers opportunities and points of differentiation, whether it’s through classes, accessories, or amenities. Then there’s the question of price points and market segments: “Finding the right View Details
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Deborah Halber
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
Montgomery, the motivation for the pilot program was to improve the consumer reselling experience and to enhance "diamond equity." Somewhat paradoxically, consumers typically received very low View Details
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by Sean Silverthorne
- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says Quelch, "marketing researchers...
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- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online View Details
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Dina Gerdeman
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer acquisition tools for soon-to-be President Trump. But will they...
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by John A. Deighton
- 01 Mar 2007
- News
Daniel Vasella
years” in a Financial Times poll of 4,000 executives. He recently spoke about the public policy and business challenges ahead. U.S. consumers complain loudly that prescription drugs cost too much. What’s your response? We have a...
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- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the...
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by Dina Gerdeman
- Web
3 Technologies that Will Change the World in the Next Decade - Course Catalog
announced the first human trials of a single shot cure for all heart attacks through a one-time change in a single gene. In most of these cases, business choices like market selection, financing strategy and pricing are critical...
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- 01 Jun 2001
- News
Q&A: Donna Dubinsky
in the hearts of consumers more quickly than camcorders, personal computers, or cell phones. In the Palm, Dubinsky and her colleagues created a sleek, portable tool that can be “synced” with a desktop computer to store information such as...
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- 13 May 2008
- First Look
First Look: May 13, 2008
prices, the former implies convexity in the smaller of the two valuations, the latter linearity. In either case, the price is at least their average and hence spiteful. Download the paper:...
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Martha Lagace
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
dampen competition online and enable price discrimination in-store. Its effectiveness in these respects depends on the decision-making stage of consumers and the heterogeneity of their preference for the...
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